Trijal Restaurant – An Anniversary Campaign That Drove 94% Occupancy

94% occupancy · 2.3x weekly revenue

Context

Trijal Restaurant’s anniversary week is its highest-stakes commercial moment of the year. The campaign had to translate emotional brand equity into a fully booked dining room.

The Challenge

Drive footfall through anniversary week — a narrow seven-day window — with creative that worked equally on loyal regulars and on first-time diners discovering the brand on social.

The Insight

Anniversaries are a permission to be nostalgic. The founder’s voice — actual voice, not actor — was the brand’s most underused asset.

Our Approach

• Produced a founder-led nostalgia film tracing the restaurant’s origin and signature dishes
• Designed a limited anniversary menu with a visual-first reveal sequence
• Ran geo-targeted Meta ads to a 5km radius around the restaurant
• Layered table reservations and walk-in tracking for clean attribution

Deliverables

• Founder nostalgia film
• Anniversary menu visual reveal
• Geo-targeted Meta campaign setup
• Reservation funnel and attribution trackingTrijal Restaurant – An Anniversary Campaign That Drove 94% Occupancy