Case study: Garuda Drones AgriTech Content
Speaking to farmers in their dialect and to investors in theirs.
5.8M regional views · Leads up 4x Brand Strategy · Website Design & Development · Tech / SaaS
The challenge
Garuda Drones sells into two radically different audiences: farmers, who buy on outcomes they can see in their own fields, and investors, who buy on category narrative and unit economics.
The task: build content that earns trust with farmers in their language while also serving an investor narrative in English-first formats. One brand, two registers.
The insight
AgriTech storytelling fails when it talks down to farmers and up to investors. The fix is not more content. It is sharper format and language discipline by audience.
Our approach
The outcome
5.8M regional views and leads up 4x. Vernacular content brought in farmer leads, and English content started investor conversations.
Across the brand ecosystem
Result
“We needed to speak to farmers in their dialect and investors in their language. Bluetick managed both without diluting either, and our lead quality jumped four times over."
- CEO, Garuda Drones”
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