Cliffton Group – Building a Lead Engine That Cut CPL by 63%

₹82Cr pipeline · CPL down 63%

Context

Cliffton Group, a real estate consulting business, was running on a referral base that had hit its ceiling. Growth needed a predictable, paid acquisition engine — without losing the trust signal a referral carries.

The Challenge

Build consistent lead flow beyond referrals. Bring cost-per-lead down to a level where paid acquisition could be scaled without margin damage.

The Insight

Referral businesses transition to paid acquisition badly when they treat performance creative as advertising. They transition well when they treat it as referral, scaled.

Our Approach

• Designed a performance creative engine with weekly testing cycles
• Built dedicated landing pages tied to creative variants
• Integrated CRM automation for instant follow-up and lead scoring
• Layered remarketing on engaged-but-not-converted audiences

Deliverables

• Performance creative engine and testing calendar
• Landing page system
• CRM automation workflows
• Weekly reporting and creative iteration