Garuda Drones – Simplifying AgriTech for Farmers and Investors

5.8M regional views · Leads up 4x

Context

Garuda Drones sells into two radically different audiences: farmers, who buy on outcomes they can see in their own fields, and investors, who buy on category narrative and unit economics.

The Challenge

Build content that earns trust with farmers in their language while also serving an investor narrative in English-first formats. One brand, two registers.

The Insight

AgriTech storytelling fails when it talks down to farmers and up to investors. The fix is not more content — it is sharper format and language discipline by audience.

Our Approach

• Produced vernacular testimonial films featuring real farmers, in their own dialect
• Built a before/after field visual library proving outcomes, not just operations
• Created educational carousels for both farmer and investor feeds
• Mapped distribution channels by audience — vernacular for regional, English for investor

Deliverables

• Vernacular testimonial film library
• Before/after field visual archive
• Educational carousel templates
• Audience-segmented distribution plan