Case study: Trijal Restaurant Anniversary
Turning nostalgia into a fully booked dining room in anniversary week.
94% occupancy · 2.3x weekly revenue Brand Strategy · Outdoor Branding · Performance Marketing · Hospitality
The challenge
Trijal Restaurant’s anniversary week is its highest-stakes commercial moment of the year. The campaign had to translate emotional brand equity into a fully booked dining room.
The task: drive footfall through anniversary week, a narrow seven-day window, with creative that worked equally on loyal regulars and on first-time diners discovering the brand on social.
The insight
Anniversaries are a permission to be nostalgic. The founder’s voice, an actual voice and not an actor, was the brand’s most underused asset.
Our approach
The outcome
94% occupancy and 2.3x weekly revenue. Regulars came back for the story, and new diners came because they had seen it on social.
Across the brand ecosystem
Result
“Anniversary week is our highest-pressure seven days of the year. Bluetick gave us creative we trusted and a campaign that filled the room every single night."
- Co-Founder, Trijal Restaurant”
Tell us about your brand and goals — our team will get in touch with you.
