5 Questions To Ask Your Social Media Consultant Before Hiring Them
The eyes, ears and voice of your brand, social media experts not only raise your brand awareness or divert traffic to your website, but their ultimate aim is also to boost your bottom line. However, the question is how to find a social media marketing company that does all this and more while keeping your company’s reputation on the top line.
We’ll tell you how. Through communication 😛
All you need to ask are a few questions and you’ll know whether or not the marketing agency you are considering would fit your unique social media marketing requirements or not.
Here are 5 key questions you should ask your prospective social media company and consultants
Q.1 Do they understand your industry and market?
The marketing agency should have a fair understanding of your industry, your target market, and your brand. Quip them about the work they have done in your industry- case studies, social media posts, articles, trends and the likes.
Q.2 What are some social media marketing services and campaign ideas for your business?
Ofcourse no social media marketing company will be willing to show their cards for free, but the best marketing agency and social media experts would not shy away from an open discussion. You can get a fair share of understanding of their passion and experience towards their work when they talk about
- How would they spark actions, reactions and interactions on behalf of your brand?
- What platform(s) would work best in your industry?
- What kinds of ads, contests or hashtags could they roll out?
Q.3 Have they ever had a social media crisis? How did they handle it?
Okay these are two questions rolled out into one, but then when looking for the best, you need to do some digging.
It happens all the time, a social marketing campaign backfiring; so it’s important to know how your social media expert would handle it and more importantly, how they would avoid having a crisis in the first place.
Q.4 Who will be handling your account and what marketing background do they come from?
Knowing the background of the consultant working on your brand is important if you’re looking for niche marketing – PR, Social media, Influencer marketing, Paid advertising, B2B, B2C. Wouldn’t you want an expert who has skills and experience in the field?
Q.5 What tools do they use to measure the ROI of the campaigns?
Everything falls into place only when the experience is backed by actions; here we mean accomplishments backed by metrics and analytics. Social media is not just about likes or followers, it’s a part of a holistic business process that results in leads and conversion rates. Know whether the agency uses its own custom tracking methods or popular tools like Google Analytics, Facebook/ Instagram Insights, Twitter Analytics and the likes.
Besides these 5 crucial questions, there are a few more that you should ask your prospective social media marketing company and that includes talking about content development, reports, success, costing and the time required to see visible growth.
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