6 Qualities To Look For In A Professional Social Media Marketing Specialist

A marketer, a strategist, an analyst, a copywriter, a designer, a customer service rep…don’t get confused…these are not the 6 qualities that one has to look for in a social media marketing specialist, these are just the hats a social media specialist has to don, sometimes all in one day to offer you the best social media marketing services. 

 

What you are thinking is right.

Managing all of these diverse responsibilities along with being an expert in the social media optimization niche requires your social media specialist to develop a number of crucial social media marketing skills- business idea, marketing, sales strategy, storytelling, brand communication… basically both hard and soft skills which takes time and effort to develop. 

 

So when you are looking for a professional social media marketing company or a specialist, here are the top 6 qualities to look for:

 

1. Communication

At the core of it, social media is after all a communication platform, so strong communication skills are a must. 

Communicating with customers, writing a brief for the creative team, sharing feedback with the product team, compiling analysis for managers, and communicating ideas to different stakeholders, all require good communication skills, both written and verbal.

 

2. Creativity

The biggest challenge for brands in today’s noisy and saturated social media space is standing out. Every social media marketing company is trying to create content that is personalised, adds value and most importantly creates a buzz. However, it requires creativity that is innovative and versatile. Another plus is a sense of humour and the ability to improvise.

 

3. Connections

To be on social you need to be social. Establishing connections and relationships with brands and their customers. There are always new connections and engagements waiting out there to be made on social, and social media marketers who are creative and proactive rarely miss the chance of making new connections while nurturing the old ones.

 

4. Data Analysis

Data is one word that we all are familiar with- end-of-month reporting, but we are not talking about just that. Your professional social media marketing specialist looks at data, both quantitative and qualitative, to turn it into action more than once a month. 

 

5. Behavioural Psychology

Data and analytics tell know what type of posts are doing well while behavioural psychology tells you why people are attracted to these posts. Why do certain posts do extremely well while most just turn out to be average? 

Knowing the ‘what’ allows the specialists to spot trends, however, knowing the ‘why’ enables them to understand the causes and help to try and create future successes.

 

6. Business Savvy

Generating likes and shares is good but understanding how social media fits in with the entire business strategy is great. A social media manager who is business-savvy is a plus as they try and see the bigger picture and understand the crucial social media plays in the business 

If you’ve already found an expert who excels at all six of these social media skills, awesome—but if are still looking for an expert, you are at the right place. Make Bluetick, India’s only data-driven storytellers your social media marketing company to see social media optimization for your brand working at its best.