7 SMM Services That You Must Demand From Your Social Media Expert

A study in 2017 stated that people will spend more time over their lifetime using social media than they will spend eating or physically socializing. The trend as we can see in 2022 is not about to reverse any time soon. 

Year after year, we are spending an increasing amount of time on social media so it is vital then for businesses to tap into the power of social media for business to reach their audience. 

 

If you’ve already caught the bandwagon then you know what SMM services your agency may already be offering you. However, if you are still unsure about what social media services best suit your brand awareness or sales strategy, here are the 7 SMM services that you must demand from your social media marketing companies. 

 

1. Channel-Specific SMM Services

Before considering the types of social media for business services your social media agency might offer, consider what social media channels are worth your time. You need to know which are most in demand channels that your clients are on and can get you potential clients.

Though most share many similarities, social media channels differ in their approach and audience.  

 

2. Strategy and Planning

Many SMEs start their social media marketing without giving much thought to their end goals or without understanding which networking platform would work best for their industry. Creating brand-specific strategies ensures a set plan to be followed giving you a good idea how and what’s going to work for you.

 

3. Content Creation

There’s a lot of content you can create using the available content on the Internet, however, keeping it brand-specific is important and that’s where your marketing agency comes in. They design content specifically for social media use. To top it all the social media content needs to be engaging and at the same time create brand awareness. 

 

4. Content Publishing

Scheduling content is another useful service that can be difficult for many business owners to find time to post their content, that too across multiple channels. Understanding the time slots that work for certain network is another thing to focus on. 

 

5. Research and Analysis

Valuable insight about your social media campaigns is key to increasing your business on social media. You get to know about your audience and customers: where they are coming from, their interests, behavior and who they are. Next you get to know about your competitors and thirdly what trends are working for your industry. 

 

6. Community Management

Real-time campaign and community management is another service your social media marketing company can offer to help you with. The agency should consider work alongside your marketing department to give the best results.

 

7. Act as a Consultant

Many small business owners still find it difficult to promote their business on social media. Using it as a marketing channel is completely different than using it in theor personal life. You can ask your agency to educate and guide you on how to conduct yourself as a business on social media.

 

It’s awesome if your agency is already offering these SMM services, if not, you know what to do.  Look into the services that would add most value to your existing social media plan or if not sure where to start, begin with us.