Freelancers Or Professional SEO Company? 4 Tips To Help You Decide
Promoting your business online is an interplay of different factors. Explore the pros and cons of hiring Freelancers Or Professional SEO Company for your business. On the one side, you would want to work with the best SEO service provider who can deliver on their promise and take your business’ online presence to new heights. At the same time, you are looking at your finite marketing budget and trying to find a way to get the most out of every penny you are spending. And it is this balancing act that will get you confused.
One option that you can consider is hiring a full-fledged professional SEO company to handle your online marketing campaigns. It will be costly but services would be standardised and consistent. On the other hand, you can work with a freelance SEO person who will bring his/her own brand of creativity to the task. This option will be much cheaper comparatively. Both the solutions come with their own pros and cons and deciding which one to choose from the two can be a little overwhelming. Don’t worry – this article will definitely help you understand how to make this choice.
Freelancer SEO provider or Professional SEO company – Tips to help you choose
#1: Cost
Working with a search engine optimisation company is a good choice for larger projects where a team of experts would be needed to handle the tasks on hand. Freelancers are better where you are looking for a specific skill set or where tighter budgets are not allowing for hiring of a team.
#2: Skill
Skills are the main factor to consider when selecting between a professional SEO company and a freelancer. Freelancers have a specific skillset and SEO tactic that they have perfected over the years. They might experiment, yes but their strategy will mostly skew on the lines of their personal experience and expertise. SEO companies, on the other hand, will have a pool of talent at their disposal with multiple experts bringing their collective wisdom to your project. The difference between both can be staggering, especially when it comes to what kind of performance you are expecting from the vendor.
#3: Management
If you hire the best SEO services company out there, you will be guaranteed of getting well-managed, professionally executed and standardised services with timely deliverables. The issue with freelancers begins when they operate as a one-man-army. Commitment levels to the project may change, deadlines may be missed and reporting might end up being shoddy, depending upon the work ethics and professionalism of the person you end up hiring.
#4: Reliability
SEO companies tend to be more reliable and their services are always more predictable as compared to Freelance SEO service providers. When there is a team working on your project, there is always someone available to pick up the slack in case of an issue with the project manager handling your website. The same cannot be said for freelancers who usually operate alone without the back support of a professional team handling different aspects of the campaign.
Freelancers or a professional SEO company? – A final word
Eventually the choice between these two options will be guided by how you wish to balance the above mentioned 4 factors. Make sure you know what you are getting into when hiring either one of these two choices for handling the SEO of your website.