How to Target the Right Audience While Promoting on PPC?
When managing a PPC campaign, it is easy to get lost in the maze of varied audiences. Although there are various ways to target right audience, it makes it more important to analyse the right way of targeting a particular audience. You may also hire a PPC management service to help increase the reach of your brand.
However, here are eight tips to target right audience while promoting on PPC:
1. Keyword –
Keyword targeting is at the core of any PPC campaign. A user conducts a search that includes a term you are targeting, and your ad appears atop all other search results. Pretty simple, right? But keyword targeting should be used to its full potential to find your perfect target audience. So, hire a SEO service provider to find the right keywords.
2. Topic –
When you need to target outside of a search engine, targeting by topic helps place your ads on webpages, apps, and videos about a particular subject. Topics are based on broad interests or industries, and you can target more specific issues from there, which only helps you identify your target market. Google has an extensive library of different topic codes you can target depending on your right targeted audiences.
Example: If you sell security services, you’d target:
category::Business & Industrial>Business Services>Fire & Security Services.
3. Audience –
Targeting by audience goes a step beyond topic-based targeting by showing your ads to specific groups of people who have interests, intents, and location you may be targeting. Metaphorically, audience targeting puts a face to a name.
PPC advertisers target right audience based interests, intents and demographics accordingly, as groups that are likely to click your ads after seeing them. Interests and behaviors are PPC targeting options to help you find new audiences that may be interested in your product or service.
4. Demographic targeting –
With PPC marketing, you’re also able to target other demographics like Income level, Parental status, Nationality/ethnicity, Geographic location, Language, Relationship status, Education level, Work/career, Political affinity. Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics.
5. Geographic Targeting –
One of the best things about PPC is your ability to have deep control over your traffic. Unlike non-paid traffic sources (e.g., search results, social, referral), you can customize the visitor’s full experience from keyword to ad to landing page—based on keywords, current weather, and even the city they’re in.
6. Analyse various platforms –
There are many social media platforms available to marketers today. However, all social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business company might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With LinkedIn, you’re able to target a much deeper set of work-related demographics compared to, say, Facebook. So, target the right platform for an effective PPC campaign.
7. Placement –
This method allows you to target specific locations on the Google Display Network and YouTube that might catch attention. That location can be entire websites, specific webpages, or mobile apps.
8. Remarketing –
All the targeting, as mentioned earlier, methods are perfect for compiling your ideal target audience. However, it is not necessary that your target audience might notice the very first advertisement. So, a PPC company should work on a re-market trend to seek attention of those who missed it the first time or did not respond.
Now, simply practice the technique of PPC audience targeting and make the brand popular. You can also hire Bluetick, Central India’s leading company. It is a PPC agency with a team of PPC experts. Follow the bluetick blog to get more digital marketing updates.