Real Estate: Digital Vs Traditional Marketing
Here’s an interesting fact –
The real estate sector is considered to be the 2nd largest source of employment in India after agriculture. It accounts close to 10% of the nation’s GDP and is considered to grow it almost 30% over the next decade.
In fact, Antilia, owned by Mukesh Ambani, is a 27 storeyed building in Mumbai, valued at $2 billion and is considered to be the 2nd most expensive residential property in the world.
The real estate sector in India also has a nerve-wrecking competition. The customers have moved from conventional methods to various digital tools. Gone are those days when people would run a marathon from one property to another to finalize the deal.
Smart technology comes handy with mobile and apps, as people look at property deals on google first and finalize.
That said, if you miss out on digital presence or your website rank low on google search, you might miss out on some vital customers.
Traditionally, Real Estate marketing methods used print print mediums like newspapers, billboards, pamphlets. Also, radio and putting up camps for face-to-face interaction were the most common medium of advertisement. Effective then, when people were not a click away from finding a property.
However, the method had its own drawback. On the realtor’s end, sending detailed information about the property via the above mentioned conventional approach was not possible. As a result, the buyer had to hunt down every infinite property before finding the best one.
Now, people simply had to google the property sites, set in the filter and check the range. Digital platform has an option to showcase explicit details of properties from pictures to floor-plan, amenities details and more, all through platform.
As the property gets handy, it gets easier for people to rent, buy or sell. Here are some advantages of targeting customers through digital marketing:
1. Improve your google rank and brand visibility –
Today (more than ever), everyone turns to a search engine and gathers every piece of information virtually. No one wants to waste time asking for information from a friend or the next-door neighbour when, in a few minutes, a smartphone or computer can get the information.
Therefore, opting for a presence online would boost brand visibility. After all, this is the place where your leads hang around and you do not want to miss out on people finding you in their searches. However, for people to be able to find you among zillions of real-estate websites registered online, using SEO keywords is a must. You can also hire a team of expert, bluetick, an SEO Company in Indore.
2. Engaging contents –
Image and video creative are the most engaging forms of advertisements today. Although, Social Media Marketing company helps you improve your google search rank, but Ads helps you boost traffic and generate more leads.
For a real-estate dealer, it is indeed a trump card, to make a creative video of property or post images, that would give clients better vision of the house.
Mobile and video marketing has continued to prove its effectiveness. Watching a video that presents a product could facilitate the buying decision of a potential customer and convert the audience to leads according to hubspot.
3. Ease of performance tracking –
The conventional method of printing could not track the performance. The Realtor would never know who the potential customers are, their response or offer to solve the queries.
On the contrary, the digital platform allows you to track your performance and target your potential leads. With digital marketing strategies like pay per click (PPC), you can track your performance and see how well your ads are performing. This will also help you improvise your strategy. However, PPC expert would help your with better targeting.
4. Target potential customers –
Social media platform works wonders for Realtors. It is a great platform to target customers through PPC campaigns and direct them to your website. Also, social media platforms help you go more specific with location, people’s interest, demographics and more.
Facebook is the most powerful social media platform to reach the crowd. Facebook ad Agency (Facebook marketing Company) helps you target customers better.
Every realtor, including the newbies, is into digital marketing. So what are you waiting for? The digital marketing industry keeps growing every day and you should also focus on promoting online before it’s too late. Hire a PPC agent and Search Engine Optimization Company to process today.