Fun Fact – about 90% of people in your community are using the internet to find service providers and outlets around them. And as each of these ‘Near Me’ searches help connect people with businesses, your own venture is missing out on all the action if its online presence is not optimised for Google Local. And these are legitimate hot leads with a high chance of conversion – customers that don’t even know that you exist. A local SEO expert can help you get the most out of this virtually untapped customer base, just by building a prominent presence on Google Local.
But that being said, the actual benefits of hiring a local SEO agency extend far beyond the perks of running an online marketing campaign. Here are the many ways you can benefit from capitalizing on the Google local features that an SEO agency can offer you.
Local SEO experts and what they can do for a small business like yours
What is Local SEO?
Google SEO services all work towards one goal – making your website appear more prominent, trustworthy and appealing in the eyes of search engines. But with local SEO, a shift in mindset has to be brought about when formulating your business’ online marketing strategy. Google Local services offer a way for businesses to showcase their services to a more geographically targeted audience. This necessitates that your SEO strategy be formulated with a more location specific audience in mind. Everything from keywords to backlinking strategies and even content creation is managed in accordance with these factors. And that is where a Local SEO expert comes into play.
What are the benefits of Local SEO?
It is all about changing the status of your business. Local SEO can take your brand from being the-little-fish-in-the-big-market-pond to being perceived as a genuine service provider amidst a realistically sized and geographically targeted pool of businesses. This helps you with:
· Improved visibility: Local SEO techniques can help land you in the first 5 search results on Google for a specific location-based keyword. This helps customers in your area know about your existence based upon where they are searching for the services you offer.
· Community Development: With more and more people becoming conscious towards the plight of local small businesses, people in the area come together as a community to support local businesses in the area that they live. This feeling of community translates into more business for you.
· Relevant Traffic: Getting enquiries for services in an area that you do not cover? Just because your business’ online presence isn’t optimised by a local SEO expert you are getting enquiries out of your service area. These techniques can help ensure that the traffic landing on your website is relevant and capable of being converted into paid customers.
· Trust and Authority: Google loves genuine content and a local SEO agency can help you cash in on your localised knowledge and authority in the community. These tactics help Google realise that you are a genuine service provider that actually has stable customer following in the area you are targeting.
Local SEO services – a final word
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Hiring affordable local SEO services is imperative for the success of your business, whether or not your services are online. Make the most of these systems and take your business towards growth and profitability.
