Top Digital marketing Trends to Follow During Lockdown
“The number of searches on Google per second is more than 40,000. There are 130 trillion indexed pages and this number is constantly growing,” studies say.
Imagine! How vastly the digital market is growing.
Starting from 2020, the impact of covid has devastated the existence of various businesses, small or large, thus taking down the economy. As the world battles against Covid-19, it has brought in significant changes in the digital marketing realm.
While several businesses are descended, lockdown has also given a new power to many online industries.
Never before have we been people dependent on Amazon, Big basket or Zoom to simply get through the day. Lockdown has given a new format to sell, education and the working system, giving upgrading technologies like white boards replaced by interactive panels, exams sheets replaced by online evaluation.
The world is changing fast, altering to new surviving needs. Meanwhile, people are spending way more time online than ever before. Internet usage has ascended 25% within the first week of lockdown 2020.
More than half of the people on earth now use social media. And the number is rapidly growing! This gives business an opportunity to connect with mass, globally via social media platforms. It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience!
FB marketing can be used to attract potential customers, increase brand visibility and drive website traffic.
However, digital marketing needs planning, skills, analytics and more. India has an Internet user base of about 696.77million as of May 2020, with over 5 million web domains (websites) registered in India.
Imagine how tactfully a business needs to be marketed to be visible among millions when searched on google or otherwise. So, creatively one needs to advertise products or services. And how smartly one needs to identify their potential customers.
Bluetick Consultancy, a social media consultant, PPC advertisers and SEO company Indore, helps you target an audience and create market space while you focus on your product/ service.
Here are the top digital marketing trends to follow during lockdown –
- Insta-reels: Insta reels have become trends for promoting business ideas and product details in a creative and entertaining format. It makes the promotion fun and gathers a lot of attention.
- Live streaming: Live streaming both on Instagram and Facebook have been widely used by businesses to show the work at back-end, do live question answer sessions or give a demo.
- Voice search engine: Alexa, Siri, Google assistant and Cortana have given birth to various applications and sites opting for voice search optimization.
- Content writing: Instagram and snapchat had replaced blogs and long writeups with captions and one-liners. However, pandemic and availability of time has brought writing back in trend in the form of interactive content like polls, surveys and quizzes. You can also improve the google rank with search engine optimization services.
- AI chat boxes: Consumers still want a “human-touch” while they shop online. This is why marketers are using artificial intelligence chat boxes to meet customers’ needs.
So, monetize the opportunity, hire an expert now and lead the competition. Don’t let lockdown affect you, instead take advantage of the time and reach mass.