What is SEO? How is it important for Every Business?
The world’s first website was launched in 1991. In no time, the internet was crowded with websites. This called out for a huge need for structure and accessibility. Hence, the idea of the first SEO developed.
In 1993, Excite revolutionized how information was categorized, and in 1994, Alta Vista, Yahoo, and others joined the scene.
Interesting Fact –
Sergey Brin and Larry Page began building what would become the biggest – SEO in 1996 – ‘BackRub’.
Did you think it was Google?
Well, yes indeed! Backrub relabeled itself as Google in 1997 and was registered as a domain.
Search Engine Optimization (SEO):
SEO is the process of optimizing your site to enhance visibility for relevant searches.
Although the number fluctuates daily, there are around 1.7 billion websites. What’s more fascinating is that there are over 70,000 google searches per second. Just imagine! It 5.4 billion google searches in a day.
That said, how do you make sure that your website is visible among the count of billion?
SEO plays an important role in increasing visibility and improving google rank, finding relevant searches, boosting traffic, generating leads and more. A lot of businesses are often confused between choosing Ad creative and SEO.
They both have their own importance. Since Ad Creative plays a vital role in grabbing attention, various businesses often fail to understand the importance of words in the social media-driven era.
Certainly, Ad Creatives hold its own importance and are an attractive way of showcasing the product or services. While SEO is technical!
There is no denying that a business needs Ad creatives, be it used in form of Pay-per-click ads or Social media management. However, when people look up for anything be it a recipe to a review of a product/ service or even its functioning. The Internet has become the core source of information, interaction, communication and entertainment. Hence, it is important for any business to have an SEO optimized website and pages.
Also, often misconceived by the brands that don’t have a website, that they do not need SEO.
Well! Every process of digital marketing, be it social media post or Ads or even a cation can be optimized. In fact, modern era ‘Hashtags’ can also be SEO optimized to get better results. Also, every business, small, medium, large, corporations, Startups needs SEO. Also every segment like manufacturing, healthcare, retail, home services, HVAC, etc.
Let’s elaborate and discuss the advantages that SEO provides to every business:
1. Generates organic search for your website –
When people look for related keywords, SEO keywords, backlinks, hyperlinks and Alt Image texts help in bringing up your website, thus driving organic traffic. Also, SEO is not a random selection of words but a science of finding the most searched keywords for your product or service.
There are tools, applications and SEO experts who work on providing you with the best keywords for your site, content or even caption. The best SEO service provider, BLUETICK Digital Marketing Constancy, can help you optimize every possible marketing area, leaving no scope of missing out on potential clients.
2. SEO builds trust and credibility –
The objective of the Search Engine Optimization service is not only to fit a few searched words but also to make it gripping and valuable. The goal of SEO in a website is to make it a strong, effective user experience, easily discoverable in search to add trust and credibility.
The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search. Google ranking adds to the trust and credibility of the business and its digital properties. The lower your website ranks, the more pages the user has to flip to reach your site. However in the course of time, not only will consumers lose their trust, but might sign up with a competitor.
3. Enhanced User Experience –
Well! Not just bringing up a website, but SEO google services help in enhancing user experience by helping them find desired topics in a blink. Say if a person is looking for, ‘How digital marketing can boost education sector,’ the search directs them to the blog or related content, thus indirectly driving traffic. This enhances the user experience while boosting organic traffic on the site.
4. SEO impacts the demand –
Today’s customer is much more aware. With increased variety and selection range, customers tend to reach the internet for reviews and feed. But a company can certainly turn this habit into an opportunity by using SEO tactics by offering good deals, groundbreaking products and/or services, importance, dependability and even reviews. This can work as a game-changer!
It will also undoubtedly positively impact the buying cycle when done right.
5. SEO is cheaper –
SEO is rather an investment in a business. It surely is cheaper than any other digital marketing techniques. Also, it is the most effective technique that brings a significant change in the business.
6. It is measurable –
Although SEO is not quite as measurable as Ad campaigns or PPC, using proper technique and analytics. However, the big picture is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Hence, we would suggest hiring a Search Engine Optimization Company that could help you give quantifiable results.
We hope now you know why you should get your brand search engine optimized. Whether a startup or a well-established business, SEO is a key to success.
Why Choose Us?
Bluetick is the biggest Digital Marketing firm in Central India, SEO company in Indore, with experience in diverse fields and offers guaranteed results. What’s more, the firm also offers a free website, content and social media audits.
Reach us now!