How does Facebook Marketing work?
Facebook, Social networking site, stated its mission as “to give people the power to share and make the world more open and connected.”
Facebook is often regarded as a social media platform for chatting and connecting with people. Hence, people end up wondering why would people look for business on a fun platform?
Well! Let’s start with the platform and its phenomenal history before justifying why it is the perfect platform for marketing of your products or services.
Facebook and its journey –
Founded in 2004, as Mark Zuckerberg’s first coding adventure, Facebook grew into global phenomenal in no time. A project that was only open for Harvard students initially gained popularity. Later, it was made open to all universities in the US and Canada. Gradually increasing the reach as investors moved in, in September 2006, the platform was made open for all.
Fascinatingly, the platform became so popular that after three months of opening, in December 2006, it attracted 12 million people. In almost a year, by October 2007, facebook had gained traction of 50 million people.
In May 2007, facebook saw a major change and opened itself for a marketplace, which meant users posting classifieds to sell products and services.
Needless to add, facebook progressed on the personal profile front too adding chat rolls, cover picture and other features over years. However, since our focus is to understand the ‘Facebook Marketplace,’ the blog will focus on how facebook is more than just a social networking platform for fun and interaction.
The busiest platform now offers a business marketing place alongside. By the end of 2007 over 100k companies had signed up with facebook launching pages for business. Gradually, facebook advertising intived not only big-shot companies but also made it possible for the smallest of businesses to advertise and connect.
Well, that’s not it! As per February 2021 statistics, facebook with 2.80 billion monthly active users have moved beyond advertisement to creating facebook business pages, business managers and other features.
That said, there are three million businesses actively advertising on Facebook marketing services from all over the world, targeting 2.80 billion users. Competition has given rise to the active posts, contents, videos and ad campaigns, trying to gather people’s attention. The competition has also given rise to a professional Facebook marketing company. Facebook advertising agency help you with targeting potential customers, analyzing competitors and their technique, getting catchy ads designed, ROI focused advertisement, keywords optimized content, directing website traffic, tracking performance and more.
Here’s how facebook marketing works –
1. Facebook Page –
The Facebook page is like a website on Facebook that allows you to create a personalized page with posts, images, link and other details. It is a free FB marketing tool for businesses.
2. Algorithm –
The Facebook algorithm is designed to line the post in chronological order. It helps you decide which post people see every time they check their facebook feed, thus evaluating every post, scoring it and arranging in a descending order.
3. Insights –
Facebook Insights is a powerful tool that tracks the interaction of the post on the Facebook page. These insights can be seen only by the page admins assisting the business to track the post engagement, likes, reach and more.
4. Facebook ads –
Facebook ads are also known as marketplace ads, that includes headline, image, click-through link that is reflected in the side column of the Facebook site. But that’s not all! FB advertising provides the most comprehensive targeting to help narrow down your potential client on their location, demographics, their interests, behavior and more. These are paid.
But that’s not all! It also has a Facebook Ad manager where you can create ads that will also show on Instagram, Messenger and audience network. Facebook Ad Agency can however, help you create better help and target your potential customers.
5. Facebook Groups –
It enables you to create an online community of your brand. The group also serves as an interactive panel where you discuss broad or narrow topics. It is a perfect platform to discuss about your products or services and create brand awareness.
Summary –
Of all social media platforms available, facebook certainly has highest traction giving you wider scope to create business awareness. With focus on assisting business since 2007, it has made progress like no other app.
You can advertise, track insights and drive sales. However, it is advised to hire a Digital marketing firm that offers facebook marketing services. They help you target potential customers, track competitors, create catchy creative, make SEO based content and more.
Contact now, Central India’s leading Digital marketing consultants (also Facebook marketing agency) –BLUETICK. A team of young minds and experienced professionals, joining hands to give you guaranteed results.