How Does Social Media Platforms Increase Footfall at Restaurants and Cafes?
While frequenting cafes and restaurants, you noticed people standing on the waiting list, which inspired you to invest in the food industry? Have you thought to increase footfall with social media. Maybe not, but you have surely seen it happening with social media influence.
Well, well! In fact, the industry is highly profitable, and you were not mistaken. Truth be told, it is also one of the most competitive industries!
The real question is: How do you survive the competition while keeping your budget under control? How can your cafes or restaurants increase foot traffic while diverting competitors or organic traffic?
You must have come across different options when researching Digital marketing, such as SEO (Search Engine Optimization), Google Ads, Social media services, Websites, Contents, and Creatives. But you might be unfamiliar with these terms as a layman.
In this blog, we’ll explore the benefits and importance of social media platforms to drive foot traffic in restaurants, cloud kitchens, cafes, food chains and more.
Social Media Marketing Services:
The usage of social media websites and other social networks to market a Company’s product and services is Social Media Marketing. Today, where people fear eating out, SMM services provide companies with a way to reach new customers, engage with existing customers, and promote services such as delivery, safety measures, conscious cooking, and definitely variety. However, be it Covid-driven or not, the internet is today a necessity of life.
Among today’s basic necessities are – Roti, Kapda, Makaan aur Internet.
Nevertheless, there is no better way to promote the need of Fancy ‘ROTI’ than with overused ‘INTERNET.’ Social Media Marketing Services not only bridge the gap between customers and food need, but also have the following benefits:
- Rise in brand visibility of Cloud Kitchen, Café, Restaurant, Hotel, Stalls, Packed grocery ANYTHING FOOD that’s a startup or running!
- Driving footfall
- Brand going viral through memes, facts and other related content that goes viral! And honestly,
- Engaging your followers
- Marking a loyal customer-built with your taste and our creative marketing
- Measurable progress in terms of both footfall and social media engagement. That’s a bonus!
- Cost-effective marketing. You can decide your budget!
- Higher conversion rate, definitely!
Why Social Media Marketing?
- It is more personalized, more convenient, and most importantly, it is more affordable.
- Customers can be targeted based on their preferences, usage patterns, demographics and locations.
- Additionally, social media presences are now considered mandatory for all businesses. Leaving aside outperforming your competitors, social media presence is a necessity to show your existence and authenticity in today’s internet-driven world.
- Honestly, before going to any restaurant, people will be checking the restaurant’s images, menu and reviews online or on social media.
- What’s more? Post or during meal or coffee they would do the most trending ‘FOODGRAM’ or Snapchat or WhatsApp story or even ‘FACEBOOK CHECK-IN.’ So, you certainly need social media existence to give them a platform they would want to tag or refer to. Let’s not forget referral customers gives major business.
- Don’t forget about, MAKING BRAND BIG! Having started small, you can still make your café or restaurant go viral with the right creatives, images and content?
But doing so, single-handedly is enough? Or does merely uploading a fancy garnished dish would pay off? Sadly – NO!
Social Media Marketing Challenges:
The challenge in getting noticed on social media is that thousands of businesses are active on social media simultaneously trying to gain the attention of a similar audience. Set your creativity on full throttle to overcome this challenge.
Social media is more than just one-way communication on a platform. Therefore, it needs special handling, with result-driven strategies that work! Who can do that?
Social Media Marketing Agency:
1. Experts Save You Time
We know that being a restaurant owner isn’t easy. In a world of changing dynamics, pandemics, and competition, it is difficult to maintain, sustain, and grow.
An experienced social media marketing company closely monitors your accounts day-to-day activities, personalizes your reputation, evaluates trends, creates and curates content, conducts time-consuming research, and schedules posts in a timely manner. You can concentrate on your key product/service while the handler boosts your brand’s credibility and makes it accessible to the masses.
2. Driving Footfall
As a restaurant/café, you have your own unique fingerprint in an ocean of competitors. How do you want to be presented to the world? Knowing which platforms are best for your restaurant/ Cafe and then posting regularly, ensuring visuals align across profiles consistently, and developing a distinct voice where your brand’s personality can be reflected and drawn to by your target audience.
While gaining traction with social media services can be a challenge for many businesses when they don’t know where to begin, results don’t happen on their own and promoting social media profiles takes consistency and effort. You can get further traction for your page by working with a social media consultant.
3. Content That Goes Viral
We at Bluetick add voice to your impressively garnished food and make people drool. Adding jokes, memes, and puns to your social media posts makes your customers smile. Content and ads teasers related to your latest recipes and offerings on video streaming platforms and reels are designed to engage consumers and make your food go viral.
We do it all with a team that is specially trained in the food and hospitality industry. We capture-and-edit pictures and videos for Facebook and Instagram, write concise and effective tweets, create several versions of post copy, and make buzz-worthy content for growing footfall!
4. Customer Feedback
To achieve success, both digitally and traditionally, you must understand – and deliver – the best customer service possible, and do everything in your power to ensure that your customers have the best possible experience.
Social media helps you receive customer feedback faster than ever before (and usually in a more raw form).
5. Loyal Customers Built
It becomes difficult to retain loyal customers amidst an infinite number of food chains and restaurants. Keeping customers happy and engaged is critical when competitors are trying to come up with new strategies every day.
Social media and online review sites are often used to obtain a sense of a company’s true character. Your brand’s products and promotional campaigns are not the only things you can introduce via social media. By creating engaging content and an active social media account, one can remind customers of their existence in an increasingly competitive market.
6. Higher Conversion Rates
Increasing visibility increases conversion opportunities for your business. Your blog post, image, video, or comment may direct viewers to your company’s website and increase restaurant foot traffic. By sharing content, commenting, and posting statuses on social media, brands personify themselves.
7. Cost-Effective
Bluetick social media marketing Company is cost-efficient with a higher Return on investments. Additionally, the progress is measurable, which makes it more effective.
8. Thoughtful Leadership
Social media is a great platform for posting insightful and well-written content. It is essential to hire someone with creative thinking and thoughtful skills to use social media platforms and build your presence. Most importantly, a team that is an expert in the segment. Content should be communicative, connect with your audience, share content, and promote authority. A MERE PRESENCE IN MEDIA IS VERY DIFFERENT FROM A STRONG PRESENCE.
Why Choose BLUETICK Social Media Consultants?
- Diverse minds from different fields come together to plan strategy. Having said that, at Bluetick, we have a food-related business led by an expert in the field of food and hospitality and work experience from Dubai.
- Bluetick only talks about qualitative and trackable results.
- Most importantly, no other firm will guarantee work with a 30-day return policy, but Bluetick! We are so confident in our services and team.