Context
Cliffton Group, a real estate consulting business, was running on a referral base that had hit its ceiling. Growth needed a predictable, paid acquisition engine — without losing the trust signal a referral carries.
The Challenge
Build consistent lead flow beyond referrals. Bring cost-per-lead down to a level where paid acquisition could be scaled without margin damage.
The Insight
Referral businesses transition to paid acquisition badly when they treat performance creative as advertising. They transition well when they treat it as referral, scaled.
Our Approach
- Designed a performance creative engine with weekly testing cycles
- Built dedicated landing pages tied to creative variants
- Integrated CRM automation for instant follow-up and lead scoring
- Layered remarketing on engaged-but-not-converted audiences
Deliverables
- Performance creative engine and testing calendar
- Landing page system
- CRM automation workflows
- Weekly reporting and creative iteration
Context
HOGAR Properties operates in a real estate category where the buyer has done extensive research long before they ever raise a hand. Most brands spend on launch noise and ignore the long, quiet phase where the buyer is still learning how to think about property investment.
The Challenge
Build a real, qualified audience of future property buyers — not vanity followers — by becoming the brand the prospect turns to for clear, scroll-stopping property investment education.
The Insight
Property is a financial decision before it is a real estate decision. The brand that teaches a buyer how to evaluate a property earns the right to be the brand they call when they are ready to transact.
Our Approach
- Built a “Property in 30s” Reels format with a fixed visual and pacing template — investment math, locality analysis, RERA basics, rental yield, EMI sanity
- Produced meme-native explainers that worked inside the real estate and personal-finance corners of Instagram
- Layered weekly live Q&A clips, then repurposed every clip into evergreen shorts
- Set up active community management to answer investment questions in the comments and keep engagement quality high
Deliverables
- “Property in 30s” Reels production system
- Meme-native explainer library
- Weekly live Q&A repurposing workflow
- Community management playbook for property investment queries
Context
TID, a product line from The Indian Diet, entered the millet category aimed at the hardest dual audience in FMCG: kids who must want it, and parents who must trust it.
The Challenge
Make millet feel fun enough for a child to demand and clean enough for a parent to approve. Convert that demand into retail listings.
The Insight
Health food in the kids category fails when it talks to parents in a language that bores their children. The mascot is not decoration — it is the licence to be playful in front of the parent.
Our Approach
- Designed a playful mascot and a high-energy colour system
- Produced 15-second recipe Reels children could watch and parents could share
- Built school-sampling content to capture authentic kid-reaction footage
- Sequenced retail outreach with shopper-facing collateral
Deliverables
- Mascot and packaging direction
- 15-second Reels recipe library
- School-sampling content kit
- Retailer pitch collateral
Context
Kriti’s Sunflower Oil carried strong heritage equity in traditional channels but was losing shelf share in modern trade, where the buyer is younger, faster and reading the back of the pack.
The Challenge
Reposition a heritage oil brand for modern homes without alienating the loyal kitchens that built it. Convert positioning into a measurable lift in modern trade.
The Insight
Modern trade shoppers are not anti-heritage. They are anti-old. A brand can be 30 years old and still feel current if its visual register and language are written for today’s kitchen.
Our Approach
- Built a “Light for Life” repositioning anchored in modern Indian cooking realities
- Produced kitchen-table mom stories — not aspirational chefs, real cooks
- Activated a regional influencer network across high-priority markets
- Aligned packaging refresh recommendations with the new narrative
Deliverables
- Repositioning strategy document
- Kitchen-table content series
- Regional influencer activation
- Packaging refresh direction
Context
ryt1 entered a premium tea category crowded with brands that sounded the same: origin stories, single estates, ceremonial language borrowed from other cultures. The brand needed a fresh emotional contract with the drinker.
The Challenge
Differentiate in a crowded premium tea category where every brand promises craft. Build genuine repeat behaviour, not one-off curiosity buys.
The Insight
Tea in India is not a beverage. It is a punctuation mark in the day. The brand’s job was not to sell tea — it was to sell a small, recurring ritual.
Our Approach
- Built a brand story around ritual, not origin — “Brew with intention”
- Designed packaging in a restrained Japandi visual language
- Produced a content series showing the brewing ritual as the product experience
- Architected subscription flows around the morning ritual moment
Deliverables
- Brand identity and packaging direction
- “Brew with Intention” content series
- Subscription funnel and retention emails
- Influencer ritual content seeding
Context
Souk Noir launched into a fashion market where premium positioning is claimed by everyone and earned by few. The label needed to look — and feel — luxury from its first post.
The Challenge
Establish a premium register from day zero. Make the first follower feel like they have discovered something the rest of the feed has not.
The Insight
Luxury is not louder. Luxury is fewer. A restrained visual system, paired with sensory short-form, signals craft faster than any positioning line ever could.
Our Approach
- Editorial direction inspired by Paris fashion week minimalism
- Minimal-luxury Instagram grid system — large white space, monochrome tonality, slow cadence
- ASMR-style texture Reels showing fabric, stitching, finish — no voiceover, no clutter
- Drop-led launch architecture rather than always-on catalogue
Deliverables
- Brand visual identity and editorial guidelines
- Grid system and content templates
- ASMR texture Reels production
- First-drop launch sequence
| THE RESULT
3x saves per post · First drop sold in 5 days
Premium positioning earned in the saves metric, not the likes. |
Context
Trijal Restaurant’s anniversary week is its highest-stakes commercial moment of the year. The campaign had to translate emotional brand equity into a fully booked dining room.
The Challenge
Drive footfall through anniversary week — a narrow seven-day window — with creative that worked equally on loyal regulars and on first-time diners discovering the brand on social.
The Insight
Anniversaries are a permission to be nostalgic. The founder’s voice — actual voice, not actor — was the brand’s most underused asset.
Our Approach
- Produced a founder-led nostalgia film tracing the restaurant’s origin and signature dishes
- Designed a limited anniversary menu with a visual-first reveal sequence
- Ran geo-targeted Meta ads to a 5km radius around the restaurant
- Layered table reservations and walk-in tracking for clean attribution
Deliverables
- Founder nostalgia film
- Anniversary menu visual reveal
- Geo-targeted Meta campaign setup
- Reservation funnel and attribution trackingTrijal Restaurant – An Anniversary Campaign That Drove 94% Occupancy
| THE RESULT
94% occupancy · 2.3x weekly revenue
Highest-grossing week in the restaurant’s history. |
Context
The Indian Diet entered the market with not one product, not five — 40 SKUs across the millet category, launched at once. Most agencies would have begged for a phased rollout. The brand wanted shelves full from day one.
The Challenge
Launch 40 SKUs simultaneously without confusing the buyer. Make a 40-product range feel like a coherent story instead of a catalogue dump.
The Insight
Forty products is not a content problem — it is a content system problem. If every product gets its own bespoke creative, you drown. If every product is reduced to its core benefit and slotted into a modular grid, you can launch a category.
Our Approach
- Built a modular content system organised by benefit (gut, energy, immunity, weight)
- Designed an “1 Millet A Day” education series to teach the category from scratch
- Activated a UGC recipe challenge to make every customer a content creator
- Sequenced launches by SKU velocity, not by alphabet
Deliverables
- Modular content system (benefit-led)
- “1 Millet A Day” educational series
- UGC recipe challenge mechanics and prize structure
- Launch calendar across 40 SKUs
| THE RESULT
All 40 SKUs sold out in 3 weeks
Coherent category narrative built from a 40-SKU launch. |
Context
Before Wolf Casa was ready to reveal anything, the brand needed seven days of pure intrigue. No project name. No location. No price. Only an idea worth following.
The Challenge
Build intrigue without revealing the project. Earn 7 days of organic conversation in a category where teasers are often forgettable.
The Insight
When you remove the brand, you force the audience to lean in. The teaser was designed to be screenshot-worthy precisely because it withheld answers.
Our Approach
- Abstract visuals — fragments, shadows, textures — paired with custom sound design
- Seven-day countdown grid, each post building on the last without spoiling the reveal
- Micro-influencer seeding through architecture, design and lifestyle creators
- Zero paid amplification — the campaign had to earn its reach
Deliverables
- 7-post Instagram grid sequence
- Custom sound design for each teaser
- Micro-influencer seed list and brief
- Reveal-day handover plan
The Result
| THE RESULT
450K reach in 7 days
Zero paid media. 100% organic and influencer-led. |
