Tag: PPC

Seven advantages of targeting customers through Facebook

Posted on by bluetick

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. The most common social media platform, Facebook, had more than 2.6 billion users worldwide as of July 2020.

People are aware of the power Facebook holds in terms of spreading use or reaching people. However, one can also use Facebook ad agency to promote business and targeting customers. Thus, increasing visibility.

Here are seven advantages of targeting customers through Facebook marketing services:

1. Targeting specific audiences

Just like with other PPC platforms, you can control who sees your ads. Inside the Facebook Business Manager, you can create audiences based on the types of people you want to see your ads. You can do a general targeting based on age and gender. However, you can also go more specific with location, people’s interest, demographics and more.
Finally, you also get an estimated number of your audience size based on the audience settings you implement. For an effective audience targeting, one must hire a facebook marketing agency.

2. Remarketing

Have you been followed by an ad? Does your facebook feed show you the advertisement repeatedly, once you visit the brand. That’s called remarketing. Facebook ads can be set up to target those who have previously engaged with your brand in some way.
These people are great to target with your ads because they may have simply got distracted and left, and could be tempted to return. These customers are more likely to convert, making your job a little easier.

3. Generating Leads on Facebook

To turn your Facebook fans into paying customers, you’ll need to be strategic about posting content that directs to a form. You can do it by providing offers on landing page, Videos to promote lead generation offers, images informing about products or services you carter.
To generate leads effectively, you need to create an ad mix, bouncing between content, images, videos and more or simply hire a Facebook marketing company to create best content for you. You can also use Facebook Lead Ads to capture lead information from the Facebook platform and avoid the friction of a landing page and longer click-through path. This feature allows potential customers to access your offers without ever leaving the Facebook app.

4. Drive Traffic Directly to Your Site

Facebook’s ad allows driving referral traffic to your business’s site. With a compelling ad and relevant targeting, you can direct the Facebook audience to your website.

5. Measurable Performance

Facebook pixels allows reporting on an extensive set of metrics, depending on the ad format. You can optimize the campaigns and track the performance of every ad individually.

6. Keep Your Existing Audience Engaged

One important benefit of Facebook advertising is that it helps grow your Facebook followers and fans. Although generating leads on Facebook is the focus, one must not forget in the era driven by infinite competition, it is equally important to keep the existing customers engaged.

7. Facebook is a low-cost marketing strategy

Last but not least, Facebook marketing is a low-cost marketing platform. This makes it ideal for small to medium businesses with a limited marketing budget. It helps businesses to improve the visibility and give better results in comparison to other SMM services.
So now, simply opt for Facebook advertising agency to target the audience and measure the performance of the campaign. You can also include SEO targeting for target oriented results.

Tips to make an effective Ad Campaign

Posted on by bluetick

Bluetick provides effective Google Adwords Services. It increases Quality Score, reduces the cost per acquisition, and improves click-through rates. In the performance-driven world of paid search, it’s easy to forget how to be creative. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. A fun, innovative, and well-executed PPC campaign can work wonders for your business. Learn from our Google Adwords Expert, Tips to Make an Effective Ad Campaign: 

  • Choose an advertisement that makes you stand out from your competition –

Among an infinite number of sellers catering to the same product or service, it becomes essential to stand out from your competition. That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors.

  • Use A Powerful Headline: 

Getting attention can be subtle too. People scan things quickly. Hence, leaving you with barely 15 seconds to grab their attention. They come into contact with so many advertisements each day that they can’t possibly read each one. 

  • Pictorial Campaign: 

Even science proves that the visual memory of humans is much stronger than reading memory. People tend to forget what they read, but the video, clip, or picture has a more considerable impact on their minds and memory. Therefore, it is really important for an Ad campaign to have a bigger and more impactful visual but lesser writeup. 

  • Clear and to the point Writing:

One needs to understand that we are writing to reach the mass, not a niche crowd. Very common mistake writers tend to make is filling the writeup with extreme vocabulary and jargon while trying to make impressive content. However, one must not forget that over-burdening content with heavy words might make you lose a lot of potential consumers while making it difficult for people to understand your product or service. Keep it simple and clear!

  • Keywords:

Choose the best and the most relevant keywords for your business and help your ads perform better than competitors. Our Professional SEO Company helps you set up your PPC ad campaigns and manage them better. Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. However, in the crowd of an infinite number of buyers and sellers, how would you create your market? PPC Company can help you provide SEO based keywords in Ad Campaign that helps you improve your rank and visibility. 

  • Pointers:

Pointers are much easier to process than writing long, boring paragraphs. So, if your Ad needs information to be shared, then try to keep it in the form of pointers that should go rank or process-wise. 

  • One-liner: 

Attractive and catch one-liners do wonder to the Ad Campaign. Often, simple yet strong one-liners grab attention and can be used to express the product or service.

  • We all love offers!

Often, offer catch a lot of attention, be it buy one get one, after purchase service, cashback, discounts, extra, free and kind. So, make sure to run a campaign when you have something to offer and give that offer a voice. People tend to look into offers whether they need the product/service or not, while in return, your product/service gets noticed.

  • Logo and brand name: 

It is important to reflect brand name or logo in every campaign, be it in a little corner. A person might not remember the brand name or logo at once. However, with a repetitive screening on different ads, one starts to recognize the brands and soon feels familiar with the brand. This creates a huge impact on people to trust the brand and increases credibility.

  • Colors:

Said often, colors have the tendency to cheer up the mood or dull it. It works the same on the campaign. The right mix of colors might end up catching the eye, while people might just scroll through the dull colors. Give your advertisement a life at the same time, not over-burdening it. The color also plays an important role in highlighting and hence, needs to be picked carefully. 

  • Know your potential customers: 

It is important to know your potential customers to be able to reach them. Analyze your potential market, then target the market on the basis of location, gender, age, etc., and post the Ad.

  • Time:

Time plays an important role in reaching customers. As per studies, Wednesday gives the highest reach to the consumer while weekend people might just miss the campaign amid the buzzing Me-time.

How to Boost Leads for Your B2B Business Through PPC Management Services

Posted on by bluetick

Every business wants to generate leads without trouble and door to door seeking. But do you have an idea of getting leads fast and quick? If not, we can help you out. It can be done through Pay Per Click or as we call it PPC. 

 

PPC is a system that offers B2B companies the ability to capture leads fast and efficiently. Your target market is raising its hand and saying it’s interested in your product or service, and it does so by typing in search keywords on Google or Bing. 

 

The beauty of it is, they’re looking for you – instead of you standing around a trade-show booth for ten hours at a time asking people what their biggest business challenges are and hoping their needs match up with what you offer.

 

 That’s what makes PPC a form of inbound marketing.

 

Our PPC management services give you the best experience! But there is a catch to it! Guess what? Raising better brand awareness through pay-per-click to boost leads for your B2B business only becomes possible if you know the recipe!

The Bluetick Consultants take care of it better than you can imagine! We will enhance leads for your B2B business through the best PPC management services!

Do you want to know how? Read through!

 

1. We help Upgrade on Right Lead Generation Channels:

 

Do you realise that where you promote your brand is as important as just promoting it? If you are absent at the place where your potential leads are, then oh no! You will miserably fail to reach them! 

The matter with this is, if you are nowhere at the site where your leads are currently making buying decisions, then what is the use? 

Don’t worry! The Bluetick Consultants are here because you do not want your leads at a place where buying/using is not in their list! So, get a smile, the BlueTick Consultants will promote on the right lead generation channels with the best PPC management services! Contact us to get a better image!


2. We Concentrated Landing Pages:

 

You are on the right track! The Bluetick Consultants will help your business develop unlike your competitors with focused landing pages! 

For PPC ads that are expected in generating brand new leads, you won’t believe how important it is that the landing page for that ad is focused on trapping email addresses and contact information, instead of selling a brand or the service itself!

So, contact us and learn the secret to success through our best PPC services company!


3. The Greater use of Google Adwords through our Services:



The Bluetick Consultants now arrive at your doorstep with the best google AdWords services to achieve your brand become the top-notch successful B2B business that now shall have amazing leads! 

We promote your business outside of Google searches such as other Google products, partner websites and display networks too! 

Besides, that’s not the end! We target multiple keywords at a time, and can situate your ads on top with conditions added!

Also, the good news is, after immediately making an advertising campaign, you just head on getting targeted traffic in such a minimum time! Is it not impressive? Contact us, and get on top!


4.  “Remarketing”, yes you get that here:

 

We can just spend time investing all our time and money to reach the people that are unlikely to become your brand’s lead! 

So, is it not smarter to only invest in people that are expected to convert easily? Yes, the Bluetick Consultant’s PPC expert likes to think exactly like you!

It is easier to target the people that already have shown interest in you and your brand, and that, my fellow mate, is the best lead generation strategy of our team!

And that’s what remarketing does, you see. “Following” these people as they browse the internet becomes the finest way to reach out to your interested buyers and gently remind them of your brand! The best at what we perform, we won’t fail you!

Our PPC expert knows ways to grow your B2B business through amazing leads! Don’t you know? Contact and get the service at your fingertips!