professional seo company Archives - Bluetick Consultants

5 Things That Your SEO Service Agency Must Provide With Their Service

Posted on June 24, 2022June 1, 2023 by bluetick

The search for the best SEO services agency will take you down a weird and confusing path. Besides picking and choosing the right professional for handling your online marketing strategy, you also need to zero-in on what specific services you need to ask from them. And this second part is where things get tricky.

A professional SEO company can provide you with a host of different services, but not all of them will be useful for your website or type of business. Most agencies club these services in package types and will ask you to choose one based on your budget and business needs. And if you are unsure of what you will end up selecting, this article will help you make sense of the data overload awaiting you at your meeting with the SEO services agency. Here is a list of things that are must-have in your SEO package. You can refer to it while finalizing the deal with your service provider.

SEO service agency packages and what they must include

#1: Comprehensive website audit

Any new SEO strategy can start only after taking stock of where your business’ online presence currently stands. SEO audit service will not only help you understand the current state of your website, it will also give you a chance to learn what you have been doing wrong till now. Make sure that whatever service package you select with your SEO agency should always begin with a formal audit of your website and that you are privy to the report that is consequently generated.

#2: Competition Analysis

The web-based market has expanded exponentially which eventually means that very few businesses exist now that are so unique that they have no competition at all. Search engine optimisation marketing services should therefore, understand the kind of competition that exists for your business niche so that the proper techniques can be deployed to get the right kind of results from the campaign. Make sure that competition analysis is also a part of your SEO audit service package.

#3: Monthly reporting

There is no point in working with a professional SEO company that doesn’t provide you with a way to quantifiably track the results of their marketing efforts. Just a simple report on how many submissions they made or backlinks they generated or blogs they published is not enough. There should be a clear connect between change in traffic numbers or website ranking based on these efforts. And this report should be available to you on a month-by-month basis.

#4: Gradual optimisations

SEO is all about sustainable results in the long run. Small and temporary wins are not what you are after here. Choose an SEO service package that provides for gradual optimizations and flexibility for tweaking techniques and inclusions based on how your campaign is progressing. Fixing on-page bugs, existing site optimizations and leveraging new keywords as they are discovered should be an option.

#5: Blogging

One of the most interesting ways to gain credibility in the web space is blogging. Not only does this strategy help you to gain traffic, it helps in lending credibility to your name as being an authority on the niche you are operating in. Make sure that your package includes this as well.

Take these 5 points as reference when selecting your SEO service package and finalize the best possible deal with your professional online market agency. All the best.

Freelancers Or Professional SEO Company? 4 Tips To Help You Decide

Posted on June 22, 2022June 1, 2023 by bluetick

Promoting your business online is an interplay of different factors. Explore the pros and cons of hiring Freelancers Or Professional SEO Company for your business. On the one side, you would want to work with the best SEO service provider who can deliver on their promise and take your business’ online presence to new heights. At the same time, you are looking at your finite marketing budget and trying to find a way to get the most out of every penny you are spending. And it is this balancing act that will get you confused.

One option that you can consider is hiring a full-fledged professional SEO company to handle your online marketing campaigns. It will be costly but services would be standardised and consistent. On the other hand, you can work with a freelance SEO person who will bring his/her own brand of creativity to the task. This option will be much cheaper comparatively. Both the solutions come with their own pros and cons and deciding which one to choose from the two can be a little overwhelming. Don’t worry – this article will definitely help you understand how to make this choice.

Freelancer SEO provider or Professional SEO company – Tips to help you choose

#1: Cost

Working with a search engine optimisation company is a good choice for larger projects where a team of experts would be needed to handle the tasks on hand. Freelancers are better where you are looking for a specific skill set or where tighter budgets are not allowing for hiring of a team.

#2: Skill

Skills are the main factor to consider when selecting between a professional SEO company and a freelancer. Freelancers have a specific skillset and SEO tactic that they have perfected over the years. They might experiment, yes but their strategy will mostly skew on the lines of their personal experience and expertise. SEO companies, on the other hand, will have a pool of talent at their disposal with multiple experts bringing their collective wisdom to your project. The difference between both can be staggering, especially when it comes to what kind of performance you are expecting from the vendor.

#3: Management

If you hire the best SEO services company out there, you will be guaranteed of getting well-managed, professionally executed and standardised services with timely deliverables. The issue with freelancers begins when they operate as a one-man-army. Commitment levels to the project may change, deadlines may be missed and reporting might end up being shoddy, depending upon the work ethics and professionalism of the person you end up hiring.

#4: Reliability

SEO companies tend to be more reliable and their services are always more predictable as compared to Freelance SEO service providers. When there is a team working on your project, there is always someone available to pick up the slack in case of an issue with the project manager handling your website. The same cannot be said for freelancers who usually operate alone without the back support of a professional team handling different aspects of the campaign.

Freelancers or a professional SEO company? – A final word

Eventually the choice between these two options will be guided by how you wish to balance the above mentioned 4 factors. Make sure you know what you are getting into when hiring either one of these two choices for handling the SEO of your website.

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