Tag: SEO service providers

Freelancers Or Professional SEO Company? 4 Tips To Help You Decide

Posted on by bluetick

Promoting your business online is an interplay of different factors. Explore the pros and cons of hiring Freelancers Or Professional SEO Company for your business. On the one side, you would want to work with the best SEO service provider who can deliver on their promise and take your business’ online presence to new heights. At the same time, you are looking at your finite marketing budget and trying to find a way to get the most out of every penny you are spending. And it is this balancing act that will get you confused.

One option that you can consider is hiring a full-fledged professional SEO company to handle your online marketing campaigns. It will be costly but services would be standardised and consistent. On the other hand, you can work with a freelance SEO person who will bring his/her own brand of creativity to the task. This option will be much cheaper comparatively. Both the solutions come with their own pros and cons and deciding which one to choose from the two can be a little overwhelming. Don’t worry – this article will definitely help you understand how to make this choice.

Freelancer SEO provider or Professional SEO company – Tips to help you choose

best seo services company

#1: Cost

Working with a search engine optimisation company is a good choice for larger projects where a team of experts would be needed to handle the tasks on hand. Freelancers are better where you are looking for a specific skill set or where tighter budgets are not allowing for hiring of a team.

#2: Skill

Skills are the main factor to consider when selecting between a professional SEO company and a freelancer. Freelancers have a specific skillset and SEO tactic that they have perfected over the years. They might experiment, yes but their strategy will mostly skew on the lines of their personal experience and expertise. SEO companies, on the other hand, will have a pool of talent at their disposal with multiple experts bringing their collective wisdom to your project. The difference between both can be staggering, especially when it comes to what kind of performance you are expecting from the vendor.

#3: Management

If you hire the best SEO services company out there, you will be guaranteed of getting well-managed, professionally executed and standardised services with timely deliverables. The issue with freelancers begins when they operate as a one-man-army. Commitment levels to the project may change, deadlines may be missed and reporting might end up being shoddy, depending upon the work ethics and professionalism of the person you end up hiring.

search engine optimization company

#4: Reliability

SEO companies tend to be more reliable and their services are always more predictable as compared to Freelance SEO service providers. When there is a team working on your project, there is always someone available to pick up the slack in case of an issue with the project manager handling your website. The same cannot be said for freelancers who usually operate alone without the back support of a professional team handling different aspects of the campaign.

Freelancers or a professional SEO company? – A final word

Eventually the choice between these two options will be guided by how you wish to balance the above mentioned 4 factors. Make sure you know what you are getting into when hiring either one of these two choices for handling the SEO of your website.

How can Search Engine Optimization help Optimize Websites?

Posted on by bluetick

We need to know what Search Engine Optimization service are and how it is important.

In order to make your web page more discoverable to the users when they search for certain keywords that are very relevant to your website, a certain optimization needs to be carried out which is known as Search Engine optimization or google SEO services..

SEO also helps to make a webpage easily available for search engine indexing so that they scan and index your page before a search to enable super-fast responses to queries.

The sole purpose of Search Engine Optimization companies is to increase your website traffic i.e. to drive more people to your webpage through search engine results.

Given below are selected ways how SEO help optimizing website:

1) Targeting specific Audience:

You intend to create the best content to make more people look for your website. Similarly, search engines as well try to serve best to its users and provide them with best content possible and direct them to that website. A search engine optimization service uses ranking factors to decide which content should appear first on the search result. Ranking factors are the characteristics of a website that search engine algorithms take into consideration to calculate its rankings.

It is often seen that many times content fails to drive traffic to the website, even though it was written well. Answer is, it couldn’t meet the criteria of the search engine to reach the top of results.

This is when you focus on Search Engine Optimization and add keywords to your content so that a search engine takes them into consideration and the website reaches to the audience looking for products or answers which you are providing.

There are many search engine optimization companies that provide professional search engine optimization or SEO services which you can take into account to make your website better.

professional seo services

2) Organic growth of website:

Using SEO to grow and attract traffic to your website takes little time but it is free. You need to focus more on the content and keywords and pay a little for content.

Companies spend handsome amounts on advertising and many of them that sell products give up a huge share of their revenue on ads.

SEO helps you save a lot of money compared to paid advertisements. Moreover, it is seen that SEO drives more audience to your webpage and businesses in the long run compared to paid advertisement.

3) SEO helps boost the conversion rate:

When traffic generates on your website you need to make the traffic to help you increase the conversion rate rather than just visiting and leaving.

When someone on your website completes a desired goal, such as filling out a form or making a purchase that is known as Conversion. The conversion rate is the percentage of total visitors that convert.

It is important to optimize websites in order to make the conversion happen and again SEO service providers come to the rescue. You need to optimize your website in a way that audiences sign up  and later you can contact them about the offers on your products and the discount is most likely to attract them to your website again. Similarly, you can make them follow your social media handle, blogs or even check out the products list.

If you have a local business and you belong to a particular place (say Indore) you might contact an SEO company in Indore and ask for their service. They will have a better understanding of user experience and audience behavior of the particular region.