There are many social media platforms to promote your business available to marketers today and play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.
However, all social media networks are not created equally.
While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.
Here’s a list of leading social media platforms to promote your business:
1 Facebook
Founded: 2004
Number of monthly users: 2+ billion
Demographics: Men and women, ages 18-65 or older
Facebook, the most popular social network with more than two billion users and can be used for brand awareness, website traffic, lead generation, or online conversions.
On Fb advertising, you can target age, gender, employment, interests, purchasing behaviors, relationship status, and so much more! This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling.
2. Twitter
Founded: 2006
Number of monthly users: 326 million
Demographics: Men and women, ages 18-49
Twitter has millions of engaged users every month, and practically every brand in the world has an account to update its customers.
Twitter aims to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.
Although Twitter famously limits its users to messages of 280 characters or less, it’s easily one of the most accessible networks on the planet. So, it is best to hire social media marketing services to avail an impressive content.
That means you have to be concise, engaging, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience.
3. Instagram
Founded: 2010
Number of monthly users: 1+ billion
Demographics: Men and women, ages 18-64
Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young age demographics. Photos and short videos with a small amount of text do exceptionally well on Instagram. It also integrates with your Facebook and Twitter accounts.
Instagram tends to have a more extensive following in urban areas,
A social media marketing agency can help you make the most of this social media site for businesses.
4. LinkedIn
Founded: 2003
Number of monthly users: 303 million
Demographics: Men and women, ages 25-64
LinkedIn is the most professional among any other social network. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.
Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can get another sale.
However, a lot of businesses are not aware of the benefits of marketing on linkedin or fail to market the product in a professional way. Various social media services also include linkedIn handling.
5. YouTube
Founded: 2005
Number of monthly users: 2 billion
Demographics: Men and women, ages 18-65 and older
YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). However, one must know that YouTube isn’t restricted to entertainment. It is also a bigger source of promotion and engagement.
In fact, with a help of social media consultant, you can plan a product review, instructional videos, and similar kinds of content that do exceptionally well on YouTube. Plus, social media company can make a video, that might start to show up in Google and YouTube search results. You also promote the video on other social platforms.
Bluetick has a full team of social media experts who know how to get the most from Facebook, Twitter, Pinterest, LinkedIn, and more.
With the power of social media on your side, your business can grow like never before!
Are you ready to get more customers through the best social media platforms for businesses? Contact us social media marketing company today to lay out a strategy that’ll work for your business!
