Five leading Social Media Platforms to promote your business

There are many social media platforms to promote your business available to marketers today and play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.

However, all social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

Here’s a list of leading social media platforms to promote your business:

1 Facebook

Founded: 2004

Number of monthly users: 2+ billion

Demographics: Men and women, ages 18-65 or older

Facebook, the most popular social network with more than two billion users and can be used for brand awareness, website traffic, lead generation, or online conversions.

On Fb advertising, you can target age, gender, employment, interests, purchasing behaviors, relationship status, and so much more! This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling.

2. Twitter

Founded: 2006

Number of monthly users: 326 million

Demographics: Men and women, ages 18-49

Twitter has millions of engaged users every month, and practically every brand in the world has an account to update its customers.

Twitter aims to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.  

Although Twitter famously limits its users to messages of 280 characters or less, it’s easily one of the most accessible networks on the planet. So, it is best to hire social media marketing services to avail an impressive content. 

That means you have to be concise, engaging, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience.

3. Instagram

Founded: 2010

Number of monthly users: 1+ billion

Demographics: Men and women, ages 18-64

Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young age demographics. Photos and short videos with a small amount of text do exceptionally well on Instagram. It also integrates with your Facebook and Twitter accounts.

Instagram tends to have a more extensive following in urban areas, 

A social media marketing agency can help you make the most of this social media site for businesses.

4. LinkedIn

Founded: 2003

Number of monthly users: 303 million

Demographics: Men and women, ages 25-64

LinkedIn is the most professional among any other social network. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.

Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can get another sale. 

However, a lot of businesses are not aware of the benefits of marketing on linkedin or fail to market the product in a professional way. Various social media services also include linkedIn handling.

5. YouTube

Founded: 2005

Number of monthly users: 2 billion

Demographics: Men and women, ages 18-65 and older

YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). However, one must know that YouTube isn’t restricted to entertainment. It is also a bigger source of promotion and engagement. 

In fact, with a help of social media consultant, you can plan a product review, instructional videos, and similar kinds of content that do exceptionally well on YouTube. Plus, social media company can make a video, that might start to show up in Google and YouTube search results. You also promote the video on other social platforms. 


Bluetick has a full team of social media experts who know how to get the most from Facebook, Twitter, Pinterest, LinkedIn, and more. 

With the power of social media on your side, your business can grow like never before!

Are you ready to get more customers through the best social media platforms for businesses? Contact us social media marketing company today to lay out a strategy that’ll work for your business!

4 Ways to Boost Website Traffic

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. There are four major ways of boost website traffic:

1.  Search Engine Optimization –

Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. But that’s not all. Online presence is also a vital factor in search rankings and digital marketing. However, in the crowd of an infinite number of buyers and sellers, how would you create your market?

SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. It improves your site to increase its visibility for relevant searches. 

There are many other technical aspects to SEO that your SEO service provider may help with. You can also hire a Bluetick expert to make sure it is optimized on the technical side.  

You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

2. Social Media Marketing –

Facebook, Twitter, Pinterest and other social media sites collectively have billions of users. These users often click on links that can lead to websites like yours. The main advantages of social media for your business are that it can allow you to connect with people who could be your ideal customers. For example, if you sell pet clothing, there are multiple groups on social media dedicated to finding the best pet clothing.  

Using social media organically means finding a delicate balance between engaging with people authentically and using it to sell products and services. If you want to use social media for paid ads, it can be effective for that, too.

3. Facebook Marketing –

FB Marketing simply means marketing on Facebook platform. Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Higher a Facebook ad Agency to boost your website traffic through Facebook.

Facebook drives by far the most social referral traffic to websites. In a few simple steps you can drive website traffic through Facebook. 

  • Customize your Facebook page for website clicks. 
  • Use compelling text and catchy pictures in the ad.
  • Use Facebook’s link share view.

4. Ad Campaign –

PPC Management Services is one of the easiest ways to get more traffic is to pay for it through advertising. Avenues available online include social media advertising, search engine marketing, email marketing blasts, directory listings, banner ads and more.  

Whenever you’re paying for traffic to your website, it’s essential to know two major metrics: how much it costs to bring a person to your website and what each visitor to your website is worth. There are various sub-metrics that ladder up to those key metrics.    

If you’re not familiar with paid web advertising, you can always hire a marketing agency. Just make sure that they fit into your budget and can demonstrate a clear return on investment. If that’s out of your budget or comfort zone, you can always start small and do it yourself. Many social media and search platforms make it simple to create ads that drive traffic.   

However, One must not forget that only driving traffic is not enough. One needs to have a clear yet attractive website. One must not forget that a client makes an impression about a website in 15-30 seconds. To know how to create an impressive website, continue to follow Bluetick blog.