Tag: Digital marketing

What is SEO? How is it important for Every Business?

Posted on by bluetick

The world’s first website was launched in 1991. In no time, the internet was crowded with websites. This called out for a huge need for structure and accessibility. Hence, the idea of the first SEO developed.

In 1993, Excite revolutionized how information was categorized, and in 1994, Alta Vista, Yahoo, and others joined the scene.

Interesting Fact –

Sergey Brin and Larry Page began building what would become the biggest – SEO in 1996 – ‘BackRub’. 

Did you think it was Google?

Well, yes indeed! Backrub relabeled itself as Google in 1997 and was registered as a domain.

Search Engine Optimization (SEO):

SEO is the process of optimizing your site to enhance visibility for relevant searches.

Although the number fluctuates daily, there are around 1.7 billion websites. What’s more fascinating is that there are over 70,000 google searches per second. Just imagine! It 5.4 billion google searches in a day.

That said, how do you make sure that your website is visible among the count of billion?

SEO plays an important role in increasing visibility and improving google rank, finding relevant searches, boosting traffic, generating leads and more. A lot of businesses are often confused between choosing Ad creative and SEO. 

They both have their own importance. Since Ad Creative plays a vital role in grabbing attention, various businesses often fail to understand the importance of words in the social media-driven era.

Certainly, Ad Creatives hold its own importance and are an attractive way of showcasing the product or services. While SEO is technical!

There is no denying that a business needs Ad creatives, be it used in form of Pay-per-click ads or Social media management. However, when people look up for anything be it a recipe to a review of a product/ service or even its functioning. The Internet has become the core source of information, interaction, communication and entertainment. Hence, it is important for any business to have an SEO optimized website and pages.
Also, often misconceived by the brands that don’t have a website, that they do not need SEO.

Well! Every process of digital marketing, be it social media post or Ads or even a cation can be optimized. In fact, modern era ‘Hashtags’ can also be SEO optimized to get better results. Also, every business, small, medium, large, corporations, Startups needs SEO. Also every segment like manufacturing, healthcare, retail, home services, HVAC, etc.

Let’s elaborate and discuss the advantages that SEO provides to every business:

1. Generates organic search for your website –

When people look for related keywords, SEO keywords, backlinks, hyperlinks and Alt Image texts help in bringing up your website, thus driving organic traffic. Also, SEO is not a random selection of words but a science of finding the most searched keywords for your product or service.

There are tools, applications and SEO experts who work on providing you with the best keywords for your site, content or even caption. The best SEO service provider, BLUETICK Digital Marketing Constancy, can help you optimize every possible marketing area, leaving no scope of missing out on potential clients. 

2. SEO builds trust and credibility –

The objective of the Search Engine Optimization service is not only to fit a few searched words but also to make it gripping and valuable. The goal of SEO in a website is to make it a strong, effective user experience, easily discoverable in search to add trust and credibility. 

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search. Google ranking adds to the trust and credibility of the business and its digital properties. The lower your website ranks, the more pages the user has to flip to reach your site. However in the course of time, not only will consumers lose their trust, but might sign up with a competitor. 

3. Enhanced User Experience –

Well! Not just bringing up a website, but SEO google services help in enhancing user experience by helping them find desired topics in a blink. Say if a person is looking for, ‘How digital marketing can boost education sector,’ the search directs them to the blog or related content, thus indirectly driving traffic. This enhances the user experience while boosting organic traffic on the site.

4. SEO impacts the demand –

Today’s customer is much more aware. With increased variety and selection range, customers tend to reach the internet for reviews and feed. But a company can certainly turn this habit into an opportunity by using SEO tactics by offering good deals, groundbreaking products and/or services, importance, dependability and even reviews. This can work as a game-changer! 

It will also undoubtedly positively impact the buying cycle when done right.

5. SEO is cheaper –

SEO is rather an investment in a business. It surely is cheaper than any other digital marketing techniques. Also, it is the most effective technique that brings a significant change in the business.

6. It is measurable –

Although SEO is not quite as measurable as Ad campaigns or PPC, using proper technique and analytics. However, the big picture is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Hence, we would suggest hiring a Search Engine Optimization Company that could help you give quantifiable results.

We hope now you know why you should get your brand search engine optimized. Whether a startup or a well-established business, SEO is a key to success. 

Why Choose Us?

Bluetick is the biggest Digital Marketing firm in Central India, SEO company in Indore, with experience in diverse fields and offers guaranteed results. What’s more, the firm also offers a free website, content and social media audits.

Reach us now!

New in The Market and Not Sure Where to Begin? Here’s Our Beginner’s Guide for Digital Marketing

Posted on by bluetick

Marketing your company in today’s age is so crucial that a small business needs it in order to move forward and expand. The usage of the internet has increased manifold and in this day and age, the conventional methods of marketing seldom work. Digital marketing is a form of marketing that allows you to connect to and influence your potential customers.

Digital marketing is very versatile and trackable and is positioned to help you reach your business goals. Digital marketing can benefit your business by decreasing your marketing costs by focusing only on your target audience, thus driving impressive results. It is naturally geared towards driving sales and conversions and is essential if you want to provide your products or services online. It also uses campaign strategies to drive revenues, no matter how big or small your business is and expands the reach of your business to an impressive level. Digital campaigns can introduce your brand to target clients with precision and help you establish a positive reputation with loyal customers.

1. Define Your Budget

Before acting upon digital marketing, your first step should be to set aside a budget for your marketing campaigns by determining how many resources you can allocate because this will directly reflect on your marketing campaign goals.

2. Define Your Goals

Digital marketing campaigns use multiple marketing channels such as Search Engine Optimisation (SEO), Pay Per Click Advertising, Social Media Marketing, and Email Marketing to run their campaigns and advertisements. You can use a specific marketing channel to reach a specific goal during a marketing campaign. To drive traffic to your website, use SEO so that people can reach your website. You must start having an active social media presence to gain more followers which are nothing but prospective clientele. Drive more click-throughs on paid ads and drive more sales.

3. Determine Your Niche

It is important to define your niche, in order to stand out from the crowd and to do this, you should run an in-depth market research. What kind of businesses are you attracting? What kind of clients do you want to target? The more precise and targeted your research is, the more chances you have of converting leads into customers.

4. Choose the right marketing channels

Which marketing channels should you use to effectively drive your sales? If you are using social media, then which platform should you choose? This is a sample of questions you must answer in order to understand what are the best marketing channels to help you execute your strategy.

Now that you know the basics of what you’ll have to do to start digital marketing, here are the different kinds of digital marketing technologies that you can use in your business. It has a lot of types and each type has its own built-in functions that it can perform.

1. Content marketing

Content marketing, as the name suggests, is the creation and promotion of all types of content. From written to audio to visual content, content marketing includes it all. Content marketing can be done via blog posts, videos, podcasts, etc. Content marketing helps in building brand awareness and makes your brand gain credibility, which ultimately leads to sales. You can hire a social media marketing agency to do this for you.

2. Email marketing

This channel conducts marketing by connecting with your customers in their email inboxes. An email marketing strategy includes sale announcements, offers, or monthly newsletters. In email marketing, you have to make sure that you are writing eye-catching headlines which make your client base want to open it and read through it. Your email content should also be relevant to your customers. Marketing your brand this way, you can increase your ROI and still keep the costs low because since you are sending advertisements in the customers’ email, you don’t have to pay for ads separately.

3. Social media marketing

Around one third of all the internet users use social media. Hence, social media marketing is absolutely crucial to your company. It allows you to connect to a big audience and allows you to interpret and analyse your data like your reach, number of conversions, etc. A good Facebook marketing agency can help you with this. On social media, having no restraints, you can connect with a lot of customers on the choice of their media. Social media helps build a big and loyal customer base and makes for a very cost effective customer support service. Hire a nice Facebook ad agency so that they can support you in adroit social media marketing.

4. Search engine optimization (SEO)

SEO includes strategies that make your website more visible in Google search results. Optimization of the content on your website; the structure of the site including navigation, links to and from site pages are all included under SEO. SEO is a means to show Google thay your business is credible and trustworthy. By using Search Engine Optimised content, you can attract and win new customers and you can become popular too!

5. Pay-per-click advertising (PPC)

PPC company advertising concentrates on achieving marketing goals like brand awareness, website traffic, leads, conversions, etc. PPC strategy ensures that your ad shows up at the right time to target the people who want to see it. Owing to their proper positioning, these ads get a lot of clicks, which means more traffic, sales, and leads for your business.

Digital marketing is an ever-changing field, and you need to keep up with it if you want your business to stay afloat within the competition. So follow this step by step guide and succeed in your business.

8 Reasons Why You Should Continue to Use Digital Marketing Services Even When You Are Famous

Posted on by bluetick

You had started using digital marketing services in your company and you reached heights you couldn’t even imagine. Well, that doesn’t mean you have to stop using these services. In fact, it can prove to be absolutely fatal for your business if you stop using these services. Digital marketing is important for your business these days because people are always on the internet and the traditional marketing techniques are not really relevant anymore. You want to save time and money by targeting your audience and converting them into clients. Also, your business is way more accessible to your clients through your digital marketing services. For these reasons and many others, there’s no way you can afford to stop using these services. Read further to know more.

1. Expansion of your Business

Although you have gained fame in your business, there is always room for expansion. By using Google Shopping Ads and running brand awareness campaigns, you can expand your brand recognition and boost sales. By using SEO and keywords to target the right audiences, you can generate more leads and get all the more clients for your business, thus leading to its expansion. SEO optimized content works wonders in reaching to a vast pool of people.

2. Competing with Larger Companies

You have made it quite big in your field and are one of the top businesses among your line. By using digital marketing tools, you can compete with larger companies by keeping on generating leads and using pay per click services to get more clients, thus, promoting your business. To outrun larger companies you need to keep putting put out targeted ads so that the customers are always engaged with your brand.

3. You Need to Keep Up with Trends

You can absolutely not stop at a certain point of success of your company once it has been achieved. Technology is advancing each day at an exponential rate and new ways of marketing and conducting businesses are being introduced everyday. Digital marketing can help keep you updated with new trends in the market and help you target your clientele accordingly. By using ad services and 

4. Impressive Return on Investment

Digital Marketing always gives the best returns on investment. Being a fairly inexpensive platform to market your products, and having tools such as Google Adwords, Facebook Marketing, etc, it drives a lot of traffic to your website and leads to conversions. The days of offline marketing are long gone but digital marketing helps keep you in business and showcases an impressive return on investment by getting in numerous leads and enhancing conversions through pay per click advertisements and SEO optimized websites. Hiring a ppc expert or a ppc agency will help you reach your goal and make large returns on investments for your company.

ppc management services

5. Continue to Reach People Where They Prefer It

Digital marketing is important for your business because even though you’re famous, in order to maintain your fame, you must keep targeting and reaching the right people. By targetted Facebook and Google Ads, the ad campaigns you are publishing reaches people on the platform of their preference and gets a good amount of traffic on your website.

6. Super Personalized and Targeted

By using Facebook Ads and Google Ads, you can target a very personalised set of audience. If, at the height of your success, you continue to reach to your target audience and get them to your website, you have a great chance of multiplying your sales and thus, revenue. Hire a Facebook advertising agency or a social media consultant to reach your target audience efficiently. Your brand name can grow even bigger and for growth, the sky is the limit.

7. Engagement

Digital marketing allows you to communicate directly with your customer base, who see your content through website comments, messages, reviews, and social media posts. This shows those customers that you even if you’ve made it big, your top priority is the satisfaction of your customer. This makes them feel respected and a part of your community. It also allows you to gather invaluable information on customers’ reactions and preferences. The more customers that engage with your brand, the more sales you make.

8. Your Competition Will Be Doing It

You can not afford to stop using digital marketing because even if you stop, your competitors will still be using it and you best believe they will outgrow you at some point. This could put your business into a fatal position. You need to keep taking advantage of email marketing, Google Ad Words, Facebook and Google Ads and SEO optimised content to be in the competition.

Now it must be clear to you why you need digital marketing services more than ever once you have made it. This is a world of technology and with every passing minute, technology is advancing. It is only sensible to keep marketing your products and services digitally not only to stay in the cut throat competition but also to give your clients what they want.