Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. The most common social media platform, Facebook, had more than 2.6 billion users worldwide as of July 2020.
People are aware of the power Facebook holds in terms of spreading use or reaching people. However, one can also use Facebook ad agency to promote business and targeting customers. Thus, increasing visibility.
Here are seven advantages of targeting customers through Facebook marketing services:
1. Targeting specific audiences
Just like with other PPC platforms, you can control who sees your ads. Inside the Facebook Business Manager, you can create audiences based on the types of people you want to see your ads. You can do a general targeting based on age and gender. However, you can also go more specific with location, people’s interest, demographics and more.
Finally, you also get an estimated number of your audience size based on the audience settings you implement. For an effective audience targeting, one must hire a facebook marketing agency.
2. Remarketing
Have you been followed by an ad? Does your facebook feed show you the advertisement repeatedly, once you visit the brand. That’s called remarketing. Facebook ads can be set up to target those who have previously engaged with your brand in some way.
These people are great to target with your ads because they may have simply got distracted and left, and could be tempted to return. These customers are more likely to convert, making your job a little easier.
3. Generating Leads on Facebook
To turn your Facebook fans into paying customers, you’ll need to be strategic about posting content that directs to a form. You can do it by providing offers on landing page, Videos to promote lead generation offers, images informing about products or services you carter.
To generate leads effectively, you need to create an ad mix, bouncing between content, images, videos and more or simply hire a Facebook marketing company to create best content for you. You can also use Facebook Lead Ads to capture lead information from the Facebook platform and avoid the friction of a landing page and longer click-through path. This feature allows potential customers to access your offers without ever leaving the Facebook app.
4. Drive Traffic Directly to Your Site
Facebook’s ad allows driving referral traffic to your business’s site. With a compelling ad and relevant targeting, you can direct the Facebook audience to your website.
5. Measurable Performance
Facebook pixels allows reporting on an extensive set of metrics, depending on the ad format. You can optimize the campaigns and track the performance of every ad individually.
6. Keep Your Existing Audience Engaged
One important benefit of Facebook advertising is that it helps grow your Facebook followers and fans. Although generating leads on Facebook is the focus, one must not forget in the era driven by infinite competition, it is equally important to keep the existing customers engaged.
7. Facebook is a low-cost marketing strategy
Last but not least, Facebook marketing is a low-cost marketing platform. This makes it ideal for small to medium businesses with a limited marketing budget. It helps businesses to improve the visibility and give better results in comparison to other SMM services.
So now, simply opt for Facebook advertising agency to target the audience and measure the performance of the campaign. You can also include SEO targeting for target oriented results.
