Tag: facebook marketing services

8 Reasons Why Your Brand is Underperforming on Social Media

Posted on by bluetick

The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). Which means a business on social media has 3.78 billion opportunities to reach people and make them aware of your product/ service.

Now say, if you target 1% of social media existence, it leaves you with over 3 billion people. Surprised?

Okay wait! What if 0.1% actually check your product?

It gives you 3 million reach. And even if you could successfully convert 0.001% of 3 million people on social media, it gives you 30,000 potential customers.

“It’s easier said than done!”

Social media (SMM services) was born with a purpose to connect people. It is a platform that encourages conversations, community and builds relationships. It is not just a broadcast channel or a sales and marketing tool. However, with masses connecting globally, has certainly given a chance ro enhance brand visibility.

That said, there are a lot of brands that have created their presence on social media platforms. But merely making the brand available on social media and posting pictures does not get you a market. How would people know about your existence? Merely word-of-mouth could connect referrals but not the potential market. 

Here are 8 reasons why your brand is underperforming on social media: 

1. Getting traffic but no conversion:

One of the most common problems of business platforms is they focus on boosting traffic. However, they fail to understand that adding on to followers or increasing traffic may make your brand appear popular, but would not cover for the profit. To be able to gain profit, one must focus on conversion rate.

How do you convert the customers? 

Well! Start at brainstorming your market. Every product/ service has a targeted audience that fits their brand. To be a successful digital marketer, a brand needs to find potential customers by understanding their taste, preference, location, age group, behaviour, interests and more. This helps you develop a productive strategy in attracting the customers. Also, google SEO services helps. 

2. Target KPI:

Improve your conversions by setting an achievable KPI and evaluate your marketing performance. KPI helps you keep track of marketing strategy meeting goals. Analyze your performance from qualitative data as well. It helps you revisit your strategy and improvise it instead of wasting time on a non-productive strategy. 

3. SEO – based content:

There is a huge misconception that businesses reach customers through images or videos. Yes, the public do connect to images. It is the first thing they see while browsing through social media platforms. Infact, a lot of social media company like Snapchat, Instagram are based on pictures and captions. However, brand owners tend to forget the importance of content in the process.

The content on an image, be it in form of captions or taglines, needs to be engaging and descriptive. A content has the potential to engage users via emails, blogs, website and redirect them to social media posts. Hire social media marketing agency to design engaging creative and PPC management services to post after targeting the right market. 

Also, adding SEO based words by SEO service provider helps you increase your google rank. Thus impacting your visibility. 

4. Common content for all platform:

It is important to understand various social media platforms and their purpose. Every social media platform meets a different requirement. LinkedIn crate to a professional market, while twitter has words limit, quora is question-answers based,  instagram is picture based and FB advertising can be a combination

Similarly every social media platform works differently. Facebook marketing services work differently from Twitter or snapchat. 

5. Monotonous content with single image: 

Digital marketing revolves around the presentable and highly engaging content all set up to help the audience choose a product/ service. With the rise in competition, it is equally important to have something to offer in the content, be it a meme or information or interaction. 

The users are more involved when the content is a mix of images, videos, source links, and other graphical elements. You can create short SMM videos for your digital marketing campaigns. 

Content with visual elements will not only garner views but also produce increased engagement from targeted audiences. According to the SEO Ranking Factors and Rank Correlations 2014, content with more photos, videos, and graphical content is more likely to rank higher in search results. 

6. Complicated or Incomplete conversion process:

The goal of your social media ads should always focus on specific goals such as conversions, sales or subscriptions. However, it is equally important to make the process or purchase or apply easy.  If it takes too many clicks to complete a purchase or to subscribe to your services, people will simply leave and add to your cart abandonment rates. Therefore it is important to make a mobile-friendly post with better understanding of service. To do this, you can add ‘Call-to-Action’ in the end of the creative, directing customers directly to the website or other desired site. 

7. Lack of performance tracking:

It is important to keep a track of social media performance. Luckily, various social media platforms provides with content and creative analysis, by showing the reach, views, likes, comments and more. This helps you channelize your strategy and improve it depending on the performance. Also, it makes it easier to experiment.

8. Hire an expert: 

Last but not least, A lot of brands believe that digital marketing is merely clicking a picture and uploading. But a lot goes behind designing the trending content, giving your picture a voice, adding KEYwords for better search results and targeting customers wisely while promoting.

A team of experts helps you in targeting write marketing while driving result oriented performance. Hire a consultant yourself and see the difference. Let you team do their part while you focus on manufacturing or providing product/service. 

Bluetick Consultancy is a digital marketing firm with services that includes, SEO, PPC, Facebook marketing, website development, Ad creation, Social media handling and more. Join the team and see the difference in the brands current and future performance. 

Seven advantages of targeting customers through Facebook

Posted on by bluetick

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. The most common social media platform, Facebook, had more than 2.6 billion users worldwide as of July 2020.

People are aware of the power Facebook holds in terms of spreading use or reaching people. However, one can also use Facebook ad agency to promote business and targeting customers. Thus, increasing visibility.

Here are seven advantages of targeting customers through Facebook marketing services:

1. Targeting specific audiences

Just like with other PPC platforms, you can control who sees your ads. Inside the Facebook Business Manager, you can create audiences based on the types of people you want to see your ads. You can do a general targeting based on age and gender. However, you can also go more specific with location, people’s interest, demographics and more.
Finally, you also get an estimated number of your audience size based on the audience settings you implement. For an effective audience targeting, one must hire a facebook marketing agency.

2. Remarketing

Have you been followed by an ad? Does your facebook feed show you the advertisement repeatedly, once you visit the brand. That’s called remarketing. Facebook ads can be set up to target those who have previously engaged with your brand in some way.
These people are great to target with your ads because they may have simply got distracted and left, and could be tempted to return. These customers are more likely to convert, making your job a little easier.

3. Generating Leads on Facebook

To turn your Facebook fans into paying customers, you’ll need to be strategic about posting content that directs to a form. You can do it by providing offers on landing page, Videos to promote lead generation offers, images informing about products or services you carter.
To generate leads effectively, you need to create an ad mix, bouncing between content, images, videos and more or simply hire a Facebook marketing company to create best content for you. You can also use Facebook Lead Ads to capture lead information from the Facebook platform and avoid the friction of a landing page and longer click-through path. This feature allows potential customers to access your offers without ever leaving the Facebook app.

4. Drive Traffic Directly to Your Site

Facebook’s ad allows driving referral traffic to your business’s site. With a compelling ad and relevant targeting, you can direct the Facebook audience to your website.

5. Measurable Performance

Facebook pixels allows reporting on an extensive set of metrics, depending on the ad format. You can optimize the campaigns and track the performance of every ad individually.

6. Keep Your Existing Audience Engaged

One important benefit of Facebook advertising is that it helps grow your Facebook followers and fans. Although generating leads on Facebook is the focus, one must not forget in the era driven by infinite competition, it is equally important to keep the existing customers engaged.

7. Facebook is a low-cost marketing strategy

Last but not least, Facebook marketing is a low-cost marketing platform. This makes it ideal for small to medium businesses with a limited marketing budget. It helps businesses to improve the visibility and give better results in comparison to other SMM services.
So now, simply opt for Facebook advertising agency to target the audience and measure the performance of the campaign. You can also include SEO targeting for target oriented results.

The 7 Best Benefits of Facebook Marketing Services

Posted on by bluetick

Facebook Marketing Services

Facebook is the most common social media platform of the era that connects you with people worldwide. A big difference between Facebook and other social media platforms is that you will find a larger age segment from different demographics on the Facebook. Also, one cannot deny the fact that Facebook is addictive, hence bringing the user back to the platform back and again. Social media addiction is rife with Facebook alone seeing 1.62 billion daily visitors. Apart from the users, there are 7 million advertisers on Facebook. However, have you ever thought of using Facebook Marketing Services? 

The 7 Best Benefits of Facebook Marketing Services

1. Reach a Wide Audience

As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide. Undeniably, Facebook offers advertisers one of the largest user bases. Also one cannot ignore, demographic span reach of facebook. Irrespective of what your business deals in, you will be able to find your desired audience profile on Facebook.

Spread your business by making it more enhanced, attractive and engaged with our professionally offered Facebook ad services which brings the active audience to the service page.

2. Most targeted form of advertising

On the contrary to a wide audience, you can control who sees your ads. Inside the Facebook Business Manager, you can create audiences based on the types of people you want to see your ads. The platform allows you to narrow down your audience according to age, location, gender, etc.

Facebook marketing agency plan strategy and provide social media marketing services to target the right audience with content planning to deliver the right message at the right time. This is the most beneficial tactic which gets implemented to redirect the traffic to the landing page to achieve the desired targets.

By Initiating the service of Facebook advertising agency, we open up the doors for entrepreneurs to grow their sales with the help of high conversion rates.

3. Potential Customers

Have you ever been stalked by a website or brand you have been looking into? Well, that is called remarketing. Facebook ads services can help set up to target those who have previously engaged with your brand by visiting the site, adding something to the basket, or simply exploring the contact us page. Via this facility, you can remind and tempt your potential customer to buy the product or use the service. Thus, bringing the once distracted customer or those who left back to their interest. This also makes the conversion easy.

4. Low Marketing expense

One does not need to invest into developing a website, hosting and managing it. Facebook page is a better alternative to websites and can be created free of cost. You need not to know any coding. You can simply create a page, add content, images, videos and details you desire. Even a small business can start a Facebook page and display all of the information about its products or services at virtually no cost.

However, our marketing experts track every interaction with your brand & optimize campaigns on a regular basis to provide ROI of your marketing spend. Also, it helps you drive website traffic.


5. Strategic message

Preparing effective content for the ad copies with relevant images and ending up with attractive, yet informative ads. It is important for both the business to deliver the message efficiently by meeting the demand or creating awareness of a product or service. On other hand, the audience should understand your product and service to be able to utilize the same.

6. Website trafficking

We understand the audience search habit and eventually optimise the social media profiles like including the company information on different social media platforms, updating and linking the website with social media profiles, thus increasing the visibility and providing the relevant information.


7. Tracking and optimization

We use a data driven approach to meet the goal of the campaign, the tasks associated with tracking the performance of the implemented strategies by examining the important campaign’s metrics and expected ROI and further optimization to meet Goal.

How Does Digitalization of a Company Benefit a Company?

Posted on by bluetick

The majority of companies are shifting towards the process of digitization nowadays due to its benefits. While some companies can convert goods and services into digital form, some are still drowned in the implementation process challenges. To avail the services you can also reach the SEO company in indore. Digitalization of  Company benefits more  –

1. Delivers a better customer experience –

Advancement in technology has increased the way companies interact with their customers. As a result, it helps companies provide a better and consistent experience in fulfilling customers’ needs.

These days, part of creating a satisfactory customer experience is speed. Therefore, a digitizing a company that embraces digital transformation stands a chance of engaging and serving its customers quickly. Facebook Marketing services also help in increasing the customer interaction along with other social media platforms.

2. Keeps the track of competition –

Best Seo services company also provides competition analysis . Being able to compete is what ensures the survivability of a company. Analyzing the competitive landscape teaches you who your main paid search competitors are, what they’re doing that makes them successful, and how aggressive your campaign should be to compete.

3. Boosting Website Traffic –

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. Through Digital Services, you can reach mass and direct the traffic towards the website. Mass audience is spending time on social networks, thus making it a perfect platform for driving traffic to your website and gaining referrals. Digital Marketing, when done effectively with a goal in mind, can be utilized to drive traffic to your website. 

Without digitally marketing your business, your inbound traffic is limited to your usual customers. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

best seo services company

4. Reaching Potential Customers –

Have you ever been stalked by a website or brand you have been looking into? Well, that is called remarketing. Facebook Marketing Agency can help set up to target those who have previously engaged with your brand by visiting the site, adding something to the basket, or simply exploring the contact us page. Via this facility, you can remind and tempt your potential customer to buy the product or use the service. Thus, bringing the once distracted customer or those who left back to their interest. This also makes the conversion easy.

5. Increase loyal customers built –

In a crowd of infinite sellers, it becomes challenging to keep the loyal customer built. With competitors trying to pull new strategies everyday to cater the market, it becomes crucial to keep the customer happy and engaged. People often turn to social media and online-review sites to get a good idea of just who a company truly is. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. 

With an impressive content and an interacting social media account, one can create a constant buzz reminding the customers of their existence in the increasing competition.

6. Increases company’s visibility and credibility –

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? In knowing which platforms are ideal for your brand and then regularly posting, ensuring visuals align across profiles consistently, and developing a specific voice where the personality of your brand can be reflected and draw engagement. With that said, gaining traction can be a challenge many businesses face with social media services when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible. A Social Media Marketing Agency helps you strategize your page for continuous traction.

To enter into the digital-driven-business, contact Blutick.

5 Reasons Why You Need Facebook Marketing Services to Grow your Business

Posted on by bluetick

The chances of a successful business becomes slim when you get caught up between a lot of marketing services and avoid one main service of all! You can guess what, right? Yes! It is the facebook marketing services. The Bluetick Consultants will achieve you the best facebook marketing services you will want your business to have!

If you ask us one solid reason why facebook marketing is important, we will tell you about the person beside you, moments back, made another social media account! Do not believe us? You should! The average time a person spends on facebook exceeds any other social media platform lately. So, guess what, we will tell you 5 reasons why your business needs our facebook marketing service to help it grow!

1. Your customer is Scrolling through Facebook:


Can you believe facebook arrives with an user base that exceeds 1.49 billion members across the world, scrolling, watching your moves and your ads clearly? With research, there has been also seen that 22 billion ad clicks per year happen very transparently!

Do you realize how huge the society of facebook is? To increase your business, the Bluetick Consultants will achieve your goal in reaching out to your audience and giving them constant views about your brand! Contact us, we shall be of your help!

2. The Targeting Skill of Facebook is Spectacular, Reach Globally:


Beside the bucket of different ad types, such as video ads, the volume of reach you can get with Facebook targeting capabilities is beyond your belief! The best at what we get you!
Tapping into the purchasing behaviours of facebook users, and nurturing leads, the Bluetick Consultants believe in getting your business become top-notch and with better attention from people across the surface of facebook! You want your business to grow better? We will help you reach your audience with our best fb marketing service!

3. Facebook gets you New Qualified Leads effortlessly:

The Bluetick Consultants will help your brand reach a greater audience through brand new qualified leads! If you have found your kind of audience that converts very amazingly, you can then get on to cloning them! Honestly, we are not even joking! If you have not heard, the feature is known as “lookalike audiences” where you can take for yourself the custom audience and Facebook will automatically just discover and reach your awesome brand to a new set of new people who are similar to that custom audience. The good news? Those new people, because facebook says they have a similar background, are more likely to be interested in your business! Sounds interesting? We know it better! Contact us, grow better with our facebook ads services!

4. Facebook is way Cheaper than other social Medias:


There is a plus point, facebook advertising services will even benefit you on the bright side with apparently a sum of less money! Cannot believe? Well, we take responsibility for that!

5. Drive the Traffic Directly to Your Site:


Do you know Facebook’s ad options drive the referral traffic to your business site? It is true that most users open Facebook with the purpose of just staying active, scrolling, watching numerous videos and posts. With the Bluetick Consultants, you get a straightforward package of amazing content that directly arrests your customers’s attention!

This means that, if your ad is engaging enough and can attract the eyes of the person scrolling through the timeline, then their targeting is highly possible. The ad should be compelling enough for the user to leave Facebook and get by to reach your site! Contact us, we will tell you the secret of our facebook ad management services!

Do you want the best facebook marketing services to grow your business? We are only one call away!