The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). Which means a business on social media has 3.78 billion opportunities to reach people and make them aware of your product/ service.
Now say, if you target 1% of social media existence, it leaves you with over 3 billion people. Surprised?
Okay wait! What if 0.1% actually check your product?
It gives you 3 million reach. And even if you could successfully convert 0.001% of 3 million people on social media, it gives you 30,000 potential customers.
“It’s easier said than done!”
Social media (SMM services) was born with a purpose to connect people. It is a platform that encourages conversations, community and builds relationships. It is not just a broadcast channel or a sales and marketing tool. However, with masses connecting globally, has certainly given a chance ro enhance brand visibility.
That said, there are a lot of brands that have created their presence on social media platforms. But merely making the brand available on social media and posting pictures does not get you a market. How would people know about your existence? Merely word-of-mouth could connect referrals but not the potential market.
Here are 8 reasons why your brand is underperforming on social media:
1. Getting traffic but no conversion:
One of the most common problems of business platforms is they focus on boosting traffic. However, they fail to understand that adding on to followers or increasing traffic may make your brand appear popular, but would not cover for the profit. To be able to gain profit, one must focus on conversion rate.
How do you convert the customers?
Well! Start at brainstorming your market. Every product/ service has a targeted audience that fits their brand. To be a successful digital marketer, a brand needs to find potential customers by understanding their taste, preference, location, age group, behaviour, interests and more. This helps you develop a productive strategy in attracting the customers. Also, google SEO services helps.
2. Target KPI:
Improve your conversions by setting an achievable KPI and evaluate your marketing performance. KPI helps you keep track of marketing strategy meeting goals. Analyze your performance from qualitative data as well. It helps you revisit your strategy and improvise it instead of wasting time on a non-productive strategy.
3. SEO – based content:
There is a huge misconception that businesses reach customers through images or videos. Yes, the public do connect to images. It is the first thing they see while browsing through social media platforms. Infact, a lot of social media company like Snapchat, Instagram are based on pictures and captions. However, brand owners tend to forget the importance of content in the process.
The content on an image, be it in form of captions or taglines, needs to be engaging and descriptive. A content has the potential to engage users via emails, blogs, website and redirect them to social media posts. Hire social media marketing agency to design engaging creative and PPC management services to post after targeting the right market.
Also, adding SEO based words by SEO service provider helps you increase your google rank. Thus impacting your visibility.
4. Common content for all platform:
It is important to understand various social media platforms and their purpose. Every social media platform meets a different requirement. LinkedIn crate to a professional market, while twitter has words limit, quora is question-answers based, instagram is picture based and FB advertising can be a combination
Similarly every social media platform works differently. Facebook marketing services work differently from Twitter or snapchat.
5. Monotonous content with single image:
Digital marketing revolves around the presentable and highly engaging content all set up to help the audience choose a product/ service. With the rise in competition, it is equally important to have something to offer in the content, be it a meme or information or interaction.
The users are more involved when the content is a mix of images, videos, source links, and other graphical elements. You can create short SMM videos for your digital marketing campaigns.
Content with visual elements will not only garner views but also produce increased engagement from targeted audiences. According to the SEO Ranking Factors and Rank Correlations 2014, content with more photos, videos, and graphical content is more likely to rank higher in search results.
6. Complicated or Incomplete conversion process:
The goal of your social media ads should always focus on specific goals such as conversions, sales or subscriptions. However, it is equally important to make the process or purchase or apply easy. If it takes too many clicks to complete a purchase or to subscribe to your services, people will simply leave and add to your cart abandonment rates. Therefore it is important to make a mobile-friendly post with better understanding of service. To do this, you can add ‘Call-to-Action’ in the end of the creative, directing customers directly to the website or other desired site.
7. Lack of performance tracking:
It is important to keep a track of social media performance. Luckily, various social media platforms provides with content and creative analysis, by showing the reach, views, likes, comments and more. This helps you channelize your strategy and improve it depending on the performance. Also, it makes it easier to experiment.
8. Hire an expert:
Last but not least, A lot of brands believe that digital marketing is merely clicking a picture and uploading. But a lot goes behind designing the trending content, giving your picture a voice, adding KEYwords for better search results and targeting customers wisely while promoting.
A team of experts helps you in targeting write marketing while driving result oriented performance. Hire a consultant yourself and see the difference. Let you team do their part while you focus on manufacturing or providing product/service.
Bluetick Consultancy is a digital marketing firm with services that includes, SEO, PPC, Facebook marketing, website development, Ad creation, Social media handling and more. Join the team and see the difference in the brands current and future performance.
