Tag: ppc agency

How to Target the Right Audience While Promoting on PPC?

Posted on by bluetick

When managing a PPC campaign, it is easy to get lost in the maze of varied audiences. Although there are various ways to target right audience, it makes it more important to analyse the right way of targeting a particular audience. You may also hire a PPC management service to help increase the reach of your brand.

However, here are eight tips to target right audience while promoting on PPC:

1. Keyword –

Keyword targeting is at the core of any PPC campaign. A user conducts a search that includes a term you are targeting, and your ad appears atop all other search results. Pretty simple, right? But keyword targeting should be used to its full potential to find your perfect target audience. So, hire a SEO service provider to find the right keywords.

2. Topic –

When you need to target outside of a search engine, targeting by topic helps place your ads on webpages, apps, and videos about a particular subject. Topics are based on broad interests or industries, and you can target more specific issues from there, which only helps you identify your target market. Google has an extensive library of different topic codes you can target depending on your right targeted audiences.

Example: If you sell security services, you’d target:

category::Business & Industrial>Business Services>Fire & Security Services.

3. Audience –

Targeting by audience goes a step beyond topic-based targeting by showing your ads to specific groups of people who have interests, intents, and location you may be targeting. Metaphorically, audience targeting puts a face to a name.

PPC advertisers target right audience based interests, intents and demographics accordingly, as groups that are likely to click your ads after seeing them. Interests and behaviors are PPC targeting options to help you find new audiences that may be interested in your product or service.

4. Demographic targeting –

With PPC marketing, you’re also able to target other demographics like Income level, Parental status, Nationality/ethnicity, Geographic location, Language, Relationship status, Education level, Work/career, Political affinity. Facebook ad targeting is much stronger than any other PPC channel when it comes to demographics.

ppc company

5. Geographic Targeting –

One of the best things about PPC is your ability to have deep control over your traffic. Unlike non-paid traffic sources (e.g., search results, social, referral), you can customize the visitor’s full experience from keyword to ad to landing page—based on keywords, current weather, and even the city they’re in.

6. Analyse various platforms –

There are many social media platforms available to marketers today. However, all social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business company might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With LinkedIn, you’re able to target a much deeper set of work-related demographics compared to, say, Facebook. So, target the right platform for an effective PPC campaign. 

7. Placement –

This method allows you to target specific locations on the Google Display Network and YouTube that might catch attention. That location can be entire websites, specific webpages, or mobile apps.

8. Remarketing –

All the targeting, as mentioned earlier, methods are perfect for compiling your ideal target audience. However, it is not necessary that your target audience might notice the very first advertisement. So, a PPC company should work on a re-market trend to seek attention of those who missed it the first time or did not respond. 

Now, simply practice the technique of PPC audience targeting and make the brand popular. You can also hire Bluetick, Central India’s leading company. It is a PPC agency with a team of PPC experts. Follow the bluetick blog to get more digital marketing updates. 

8 Reasons Why You Should Continue to Use Digital Marketing Services Even When You Are Famous

Posted on by bluetick

You had started using digital marketing services in your company and you reached heights you couldn’t even imagine. Well, that doesn’t mean you have to stop using these services. In fact, it can prove to be absolutely fatal for your business if you stop using these services. Digital marketing is important for your business these days because people are always on the internet and the traditional marketing techniques are not really relevant anymore. You want to save time and money by targeting your audience and converting them into clients. Also, your business is way more accessible to your clients through your digital marketing services. For these reasons and many others, there’s no way you can afford to stop using these services. Read further to know more.

1. Expansion of your Business

Although you have gained fame in your business, there is always room for expansion. By using Google Shopping Ads and running brand awareness campaigns, you can expand your brand recognition and boost sales. By using SEO and keywords to target the right audiences, you can generate more leads and get all the more clients for your business, thus leading to its expansion. SEO optimized content works wonders in reaching to a vast pool of people.

2. Competing with Larger Companies

You have made it quite big in your field and are one of the top businesses among your line. By using digital marketing tools, you can compete with larger companies by keeping on generating leads and using pay per click services to get more clients, thus, promoting your business. To outrun larger companies you need to keep putting put out targeted ads so that the customers are always engaged with your brand.

3. You Need to Keep Up with Trends

You can absolutely not stop at a certain point of success of your company once it has been achieved. Technology is advancing each day at an exponential rate and new ways of marketing and conducting businesses are being introduced everyday. Digital marketing can help keep you updated with new trends in the market and help you target your clientele accordingly. By using ad services and 

4. Impressive Return on Investment

Digital Marketing always gives the best returns on investment. Being a fairly inexpensive platform to market your products, and having tools such as Google Adwords, Facebook Marketing, etc, it drives a lot of traffic to your website and leads to conversions. The days of offline marketing are long gone but digital marketing helps keep you in business and showcases an impressive return on investment by getting in numerous leads and enhancing conversions through pay per click advertisements and SEO optimized websites. Hiring a ppc expert or a ppc agency will help you reach your goal and make large returns on investments for your company.

ppc management services

5. Continue to Reach People Where They Prefer It

Digital marketing is important for your business because even though you’re famous, in order to maintain your fame, you must keep targeting and reaching the right people. By targetted Facebook and Google Ads, the ad campaigns you are publishing reaches people on the platform of their preference and gets a good amount of traffic on your website.

6. Super Personalized and Targeted

By using Facebook Ads and Google Ads, you can target a very personalised set of audience. If, at the height of your success, you continue to reach to your target audience and get them to your website, you have a great chance of multiplying your sales and thus, revenue. Hire a Facebook advertising agency or a social media consultant to reach your target audience efficiently. Your brand name can grow even bigger and for growth, the sky is the limit.

7. Engagement

Digital marketing allows you to communicate directly with your customer base, who see your content through website comments, messages, reviews, and social media posts. This shows those customers that you even if you’ve made it big, your top priority is the satisfaction of your customer. This makes them feel respected and a part of your community. It also allows you to gather invaluable information on customers’ reactions and preferences. The more customers that engage with your brand, the more sales you make.

8. Your Competition Will Be Doing It

You can not afford to stop using digital marketing because even if you stop, your competitors will still be using it and you best believe they will outgrow you at some point. This could put your business into a fatal position. You need to keep taking advantage of email marketing, Google Ad Words, Facebook and Google Ads and SEO optimised content to be in the competition.

Now it must be clear to you why you need digital marketing services more than ever once you have made it. This is a world of technology and with every passing minute, technology is advancing. It is only sensible to keep marketing your products and services digitally not only to stay in the cut throat competition but also to give your clients what they want.