Tag: PPC management services

8 Reasons Why Your Brand is Underperforming on Social Media

Posted on by bluetick

The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). Which means a business on social media has 3.78 billion opportunities to reach people and make them aware of your product/ service.

Now say, if you target 1% of social media existence, it leaves you with over 3 billion people. Surprised?

Okay wait! What if 0.1% actually check your product?

It gives you 3 million reach. And even if you could successfully convert 0.001% of 3 million people on social media, it gives you 30,000 potential customers.

“It’s easier said than done!”

Social media (SMM services) was born with a purpose to connect people. It is a platform that encourages conversations, community and builds relationships. It is not just a broadcast channel or a sales and marketing tool. However, with masses connecting globally, has certainly given a chance ro enhance brand visibility.

That said, there are a lot of brands that have created their presence on social media platforms. But merely making the brand available on social media and posting pictures does not get you a market. How would people know about your existence? Merely word-of-mouth could connect referrals but not the potential market. 

Here are 8 reasons why your brand is underperforming on social media: 

1. Getting traffic but no conversion:

One of the most common problems of business platforms is they focus on boosting traffic. However, they fail to understand that adding on to followers or increasing traffic may make your brand appear popular, but would not cover for the profit. To be able to gain profit, one must focus on conversion rate.

How do you convert the customers? 

Well! Start at brainstorming your market. Every product/ service has a targeted audience that fits their brand. To be a successful digital marketer, a brand needs to find potential customers by understanding their taste, preference, location, age group, behaviour, interests and more. This helps you develop a productive strategy in attracting the customers. Also, google SEO services helps. 

2. Target KPI:

Improve your conversions by setting an achievable KPI and evaluate your marketing performance. KPI helps you keep track of marketing strategy meeting goals. Analyze your performance from qualitative data as well. It helps you revisit your strategy and improvise it instead of wasting time on a non-productive strategy. 

3. SEO – based content:

There is a huge misconception that businesses reach customers through images or videos. Yes, the public do connect to images. It is the first thing they see while browsing through social media platforms. Infact, a lot of social media company like Snapchat, Instagram are based on pictures and captions. However, brand owners tend to forget the importance of content in the process.

The content on an image, be it in form of captions or taglines, needs to be engaging and descriptive. A content has the potential to engage users via emails, blogs, website and redirect them to social media posts. Hire social media marketing agency to design engaging creative and PPC management services to post after targeting the right market. 

Also, adding SEO based words by SEO service provider helps you increase your google rank. Thus impacting your visibility. 

4. Common content for all platform:

It is important to understand various social media platforms and their purpose. Every social media platform meets a different requirement. LinkedIn crate to a professional market, while twitter has words limit, quora is question-answers based,  instagram is picture based and FB advertising can be a combination

Similarly every social media platform works differently. Facebook marketing services work differently from Twitter or snapchat. 

5. Monotonous content with single image: 

Digital marketing revolves around the presentable and highly engaging content all set up to help the audience choose a product/ service. With the rise in competition, it is equally important to have something to offer in the content, be it a meme or information or interaction. 

The users are more involved when the content is a mix of images, videos, source links, and other graphical elements. You can create short SMM videos for your digital marketing campaigns. 

Content with visual elements will not only garner views but also produce increased engagement from targeted audiences. According to the SEO Ranking Factors and Rank Correlations 2014, content with more photos, videos, and graphical content is more likely to rank higher in search results. 

6. Complicated or Incomplete conversion process:

The goal of your social media ads should always focus on specific goals such as conversions, sales or subscriptions. However, it is equally important to make the process or purchase or apply easy.  If it takes too many clicks to complete a purchase or to subscribe to your services, people will simply leave and add to your cart abandonment rates. Therefore it is important to make a mobile-friendly post with better understanding of service. To do this, you can add ‘Call-to-Action’ in the end of the creative, directing customers directly to the website or other desired site. 

7. Lack of performance tracking:

It is important to keep a track of social media performance. Luckily, various social media platforms provides with content and creative analysis, by showing the reach, views, likes, comments and more. This helps you channelize your strategy and improve it depending on the performance. Also, it makes it easier to experiment.

8. Hire an expert: 

Last but not least, A lot of brands believe that digital marketing is merely clicking a picture and uploading. But a lot goes behind designing the trending content, giving your picture a voice, adding KEYwords for better search results and targeting customers wisely while promoting.

A team of experts helps you in targeting write marketing while driving result oriented performance. Hire a consultant yourself and see the difference. Let you team do their part while you focus on manufacturing or providing product/service. 

Bluetick Consultancy is a digital marketing firm with services that includes, SEO, PPC, Facebook marketing, website development, Ad creation, Social media handling and more. Join the team and see the difference in the brands current and future performance. 

4 Ways to Boost Website Traffic

Posted on by bluetick

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. There are four major ways of boost website traffic:

1.  Search Engine Optimization –

Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. But that’s not all. Online presence is also a vital factor in search rankings and digital marketing. However, in the crowd of an infinite number of buyers and sellers, how would you create your market?

SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. It improves your site to increase its visibility for relevant searches. 

There are many other technical aspects to SEO that your SEO service provider may help with. You can also hire a Bluetick expert to make sure it is optimized on the technical side.  

You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

2. Social Media Marketing –

Facebook, Twitter, Pinterest and other social media sites collectively have billions of users. These users often click on links that can lead to websites like yours. The main advantages of social media for your business are that it can allow you to connect with people who could be your ideal customers. For example, if you sell pet clothing, there are multiple groups on social media dedicated to finding the best pet clothing.  

Using social media organically means finding a delicate balance between engaging with people authentically and using it to sell products and services. If you want to use social media for paid ads, it can be effective for that, too.

3. Facebook Marketing –

FB Marketing simply means marketing on Facebook platform. Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Higher a Facebook ad Agency to boost your website traffic through Facebook.

Facebook drives by far the most social referral traffic to websites. In a few simple steps you can drive website traffic through Facebook. 

  • Customize your Facebook page for website clicks. 
  • Use compelling text and catchy pictures in the ad.
  • Use Facebook’s link share view.

4. Ad Campaign –

PPC Management Services is one of the easiest ways to get more traffic is to pay for it through advertising. Avenues available online include social media advertising, search engine marketing, email marketing blasts, directory listings, banner ads and more.  

Whenever you’re paying for traffic to your website, it’s essential to know two major metrics: how much it costs to bring a person to your website and what each visitor to your website is worth. There are various sub-metrics that ladder up to those key metrics.    

If you’re not familiar with paid web advertising, you can always hire a marketing agency. Just make sure that they fit into your budget and can demonstrate a clear return on investment. If that’s out of your budget or comfort zone, you can always start small and do it yourself. Many social media and search platforms make it simple to create ads that drive traffic.   

However, One must not forget that only driving traffic is not enough. One needs to have a clear yet attractive website. One must not forget that a client makes an impression about a website in 15-30 seconds. To know how to create an impressive website, continue to follow Bluetick blog. 

 

Why Hire Professional PPC Management Services? Understanding the Key Benefits

Posted on by bluetick

In the world that runs on the subordinate tools of marketing, the era in which everything depends on how well you sell it, would you not want the whole procedure of marketing to be cost effective? That is exactly where the role of the PPC Management Services comes into the scenario. Want to Boost Your Business, Hire PPC Management Services to get instant result.

The first question that lingers in the mind: What exactly is PPC and how exactly do PPC experts work?

PPC stands for Pay-Per-Click, its a method of managing the advertisement expenditure of a company, where the creators have to pay only when a customer checks their website. PPC advertisers map out a well laid, cost effective plan, to avoid over burdening you with the charges in the beginning of your venture. PPC management companies charge you only when they bring to you a potential buyer. PPC management is an evolving art that benefits not only the advertising companies but also the potential consumers.

PPC campaigns require the right skillset, and a well laid out program that would track down the website update and give you day to day updates and the agency the clear idea whether your website is reaching the right set of consumers. They have a special position for a google adword expert, who is hired to find the right keywords for the website.  PPC Agencies that have a well-developed google adword management system that selects the right set of words that can help the website reach its correct potential consumers that hold genuine interest. Selecting the key words often becomes tricky but PPC experts are well trained to find you, your consumers as they themselves profit from the number of consumers that reach you and not the general marketing ideologies. 

PPC management services

PPC companies have a clear and a better understanding of the Google algorithm, which often is tricky for common people who are not professionally into this dynamic to understand. These agents include patterns and design the website in such a way that it is consumed by and only by the potential consumers, contributing well to the overall website traffic. PPC experts know very well how to increase brand recognition and to target the customers in real time. PPC management services provide a positive return on income, helping the potential investors connect to your website as well. They are also well aware of the S E O strategies, which help your reach go higher without waiting for the internet to push it organically.  They have a built in system that profits from social media and pulls strings to uplift your website. Given that your marketing budget is being expended on this campaign, you need to ensure you are getting it right and earning proper ROI. In a PPC campaign you can end up depleting your entire budget with even just one misstep. Getting your PPC campaign perfect involves juggling many different factors and campaign settings which can get a tad overwhelming if it is not your area of expertise, 

Investing in marketing is one of the most important aspects of selling your product and your ideas in today’s time and age but so is doing it correctly. Investing in PPC management services is only a wise choice as you need to pay only when your website is reaching out to people and the PPC experts handle the rest of the marketing strategies, every bit of it so keenly designed to make your website hit the right nerves in the market.

So what are you even waiting for, open up your desktops and search for “PPC companies near me” or “PPC expert near me” and see your ideas being a global agenda.

How to Boost Leads for Your B2B Business Through PPC Management Services

Posted on by bluetick

Every business wants to generate leads without trouble and door to door seeking. But do you have an idea of getting leads fast and quick? If not, we can help you out. It can be done through Pay Per Click or as we call it PPC. 

 

PPC is a system that offers B2B companies the ability to capture leads fast and efficiently. Your target market is raising its hand and saying it’s interested in your product or service, and it does so by typing in search keywords on Google or Bing. 

 

The beauty of it is, they’re looking for you – instead of you standing around a trade-show booth for ten hours at a time asking people what their biggest business challenges are and hoping their needs match up with what you offer.

 

 That’s what makes PPC a form of inbound marketing.

 

Our PPC management services give you the best experience! But there is a catch to it! Guess what? Raising better brand awareness through pay-per-click to boost leads for your B2B business only becomes possible if you know the recipe!

The Bluetick Consultants take care of it better than you can imagine! We will enhance leads for your B2B business through the best PPC management services!

Do you want to know how? Read through!

 

1. We help Upgrade on Right Lead Generation Channels:

 

Do you realise that where you promote your brand is as important as just promoting it? If you are absent at the place where your potential leads are, then oh no! You will miserably fail to reach them! 

The matter with this is, if you are nowhere at the site where your leads are currently making buying decisions, then what is the use? 

Don’t worry! The Bluetick Consultants are here because you do not want your leads at a place where buying/using is not in their list! So, get a smile, the BlueTick Consultants will promote on the right lead generation channels with the best PPC management services! Contact us to get a better image!


2. We Concentrated Landing Pages:

 

You are on the right track! The Bluetick Consultants will help your business develop unlike your competitors with focused landing pages! 

For PPC ads that are expected in generating brand new leads, you won’t believe how important it is that the landing page for that ad is focused on trapping email addresses and contact information, instead of selling a brand or the service itself!

So, contact us and learn the secret to success through our best PPC services company!


3. The Greater use of Google Adwords through our Services:



The Bluetick Consultants now arrive at your doorstep with the best google AdWords services to achieve your brand become the top-notch successful B2B business that now shall have amazing leads! 

We promote your business outside of Google searches such as other Google products, partner websites and display networks too! 

Besides, that’s not the end! We target multiple keywords at a time, and can situate your ads on top with conditions added!

Also, the good news is, after immediately making an advertising campaign, you just head on getting targeted traffic in such a minimum time! Is it not impressive? Contact us, and get on top!


4.  “Remarketing”, yes you get that here:

 

We can just spend time investing all our time and money to reach the people that are unlikely to become your brand’s lead! 

So, is it not smarter to only invest in people that are expected to convert easily? Yes, the Bluetick Consultant’s PPC expert likes to think exactly like you!

It is easier to target the people that already have shown interest in you and your brand, and that, my fellow mate, is the best lead generation strategy of our team!

And that’s what remarketing does, you see. “Following” these people as they browse the internet becomes the finest way to reach out to your interested buyers and gently remind them of your brand! The best at what we perform, we won’t fail you!

Our PPC expert knows ways to grow your B2B business through amazing leads! Don’t you know? Contact and get the service at your fingertips!