Top Digital marketing Trends to Follow During Lockdown

“The number of searches on Google per second is more than 40,000. There are 130 trillion indexed pages and this number is constantly growing,” studies say.

Imagine! How vastly the digital market is growing. 

Starting from 2020, the impact of covid has devastated the existence of various businesses, small or large, thus taking down the economy. As the world battles against Covid-19, it has brought in significant changes in the digital marketing realm. 

While several businesses are descended, lockdown has also given a new power to many online industries. 

Never before have we been people dependent on Amazon, Big basket or Zoom to simply get through the day. Lockdown has given a new format to sell, education and the working system, giving upgrading technologies like white boards replaced by interactive panels, exams sheets replaced by online evaluation.

The world is changing fast, altering to new surviving needs. Meanwhile, people are spending way more time online than ever before. Internet usage has ascended 25% within the first week of lockdown 2020.

More than half of the people on earth now use social media. And the number is rapidly growing! This gives business an opportunity to connect with mass, globally via social media platforms. It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience!

FB marketing can be used to attract potential customers, increase brand visibility and drive website traffic.

However, digital marketing needs planning, skills, analytics and more. India has an Internet user base of about 696.77million as of May 2020, with over 5 million web domains (websites) registered in India. 

Imagine how tactfully a business needs to be marketed to be visible among millions when searched on google or otherwise. So, creatively one needs to advertise products or services. And how smartly one needs to identify their potential customers.

Bluetick Consultancy, a social media consultant, PPC advertisers and SEO company Indore, helps you target an audience and create market space while you focus on your product/ service.

Here are the top digital marketing trends to follow during lockdown –

  1. Insta-reels: Insta reels have become trends for promoting business ideas and product details in a creative and entertaining format. It makes the promotion fun and gathers a lot of attention.
  2. Live streaming: Live streaming both on Instagram and Facebook have been widely used by businesses to show the work at back-end, do live question answer sessions or give a demo.
  3. Voice search engine: Alexa, Siri, Google assistant and Cortana have given birth to various applications and sites opting for voice search optimization.
  4. Content writing: Instagram and snapchat had replaced blogs and long writeups with captions and one-liners. However, pandemic and availability of time has brought writing back in trend in the form of interactive content like polls, surveys and quizzes. You can also improve the google rank with search engine optimization services.
  5. AI chat boxes: Consumers still want a “human-touch” while they shop online. This is why marketers are using artificial intelligence chat boxes to meet customers’ needs.

So, monetize the opportunity, hire an expert now and lead the competition. Don’t let lockdown affect you, instead take advantage of the time and reach mass. 

4 Ways to Boost Website Traffic

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. There are four major ways of boost website traffic:

1.  Search Engine Optimization –

Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. But that’s not all. Online presence is also a vital factor in search rankings and digital marketing. However, in the crowd of an infinite number of buyers and sellers, how would you create your market?

SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. It improves your site to increase its visibility for relevant searches. 

There are many other technical aspects to SEO that your SEO service provider may help with. You can also hire a Bluetick expert to make sure it is optimized on the technical side.  

You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

2. Social Media Marketing –

Facebook, Twitter, Pinterest and other social media sites collectively have billions of users. These users often click on links that can lead to websites like yours. The main advantages of social media for your business are that it can allow you to connect with people who could be your ideal customers. For example, if you sell pet clothing, there are multiple groups on social media dedicated to finding the best pet clothing.  

Using social media organically means finding a delicate balance between engaging with people authentically and using it to sell products and services. If you want to use social media for paid ads, it can be effective for that, too.

3. Facebook Marketing –

FB Marketing simply means marketing on Facebook platform. Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Higher a Facebook ad Agency to boost your website traffic through Facebook.

Facebook drives by far the most social referral traffic to websites. In a few simple steps you can drive website traffic through Facebook. 

  • Customize your Facebook page for website clicks. 
  • Use compelling text and catchy pictures in the ad.
  • Use Facebook’s link share view.

4. Ad Campaign –

PPC Management Services is one of the easiest ways to get more traffic is to pay for it through advertising. Avenues available online include social media advertising, search engine marketing, email marketing blasts, directory listings, banner ads and more.  

Whenever you’re paying for traffic to your website, it’s essential to know two major metrics: how much it costs to bring a person to your website and what each visitor to your website is worth. There are various sub-metrics that ladder up to those key metrics.    

If you’re not familiar with paid web advertising, you can always hire a marketing agency. Just make sure that they fit into your budget and can demonstrate a clear return on investment. If that’s out of your budget or comfort zone, you can always start small and do it yourself. Many social media and search platforms make it simple to create ads that drive traffic.   

However, One must not forget that only driving traffic is not enough. One needs to have a clear yet attractive website. One must not forget that a client makes an impression about a website in 15-30 seconds. To know how to create an impressive website, continue to follow Bluetick blog. 

 

3 Most Effective Ways to Build a Powerful Brand with SEO Services

Do you know when people research for your brand, the first thing they do is they see if it matches up their personal expectations? To save your search result from getting lost in the jungle of other search results, SEO becomes a priority. The Bluetick Consultants understands why SEO is a priority and is on the mission to lift your brand to power with the best SEO services!

A strong built SEO service does not only make you a powerful brand, but also, at the same time, drives qualified traffic to your site! And we are proud to do that in the best way!

Here are a few ways the Bluetick Consultants will help you with to build a powerful brand with SEO services:

1. We get you Amazing Branded Queries and Searches:

You can have a slight idea about what it is by just reading the name, can’t you? Branded queries and searches are just queries that have your brand’s name mentioned! The best at what we perform! Your brand, aside from organic searches, needs to step equally better in branded searches as well. And can you anticipate why? It is because your brand automatically performs better in higher organic searches, if only they step up higher in branded searches!

You think it is incredible? Yes, right?

And by this, the Bluetick Consultants ensure you its ability to raise your brand and let it bring you more customers in a short amount of time!

The solution to top your brand is in our hands and we will let it stand out among others! Branded keywords cost you less and almost have zero competition! Besides, the solution is to not just target the branded keywords that stick to the brand name, but also giving URLs, certain key features, and include everything else!

We give you the finest experience with our best SEO company. Contact us, we are only one call away!

2. Master on-site SEO with the best SEO company:

Branded searches can catch searchers with higher buying goals. In any case, organic searches are the best to draw consumers to you in the awareness stage!

Do you know 1/3rd of the people have no idea about a brand’s name until they run into it through organic searches?

Enhancing your site’s HTML shape by our trusted search engine optimization services, your brand can rank higher in organic search results on respective search engines and draw more attention! We will add relevant keyword-rich content to your site, optimize your title tags and many more! Contact us, if you want to know about it better!

3. The BlueTick Consultants pay attention to Off-Page SEO:

Our search engine optimization company pays attention and gives you the best results when it comes to off-page SEO for impacting your search rankings!

Off-page SEO is very valuable because it signals the search engines that your website is crucial to others on the internet! Our SEO company helps your brand grow and reach the top level with the best off-page SEO as well!

You should know more about our google seo services. But how? 

Contact us, we will tell you the secret!

These are the main effective ways by which our experienced team will help you build a powerful brand with tremendous SEO services!

Stop waiting. Give us a call!