Tag: Social Media Marketing

6 Qualities To Look For In A Professional Social Media Marketing Specialist

Posted on by bluetick

A marketer, a strategist, an analyst, a copywriter, a designer, a customer service rep…don’t get confused…these are not the 6 qualities that one has to look for in a social media marketing specialist, these are just the hats a social media specialist has to don, sometimes all in one day to offer you the best social media marketing services. 

 

What you are thinking is right.

Managing all of these diverse responsibilities along with being an expert in the social media optimization niche requires your social media specialist to develop a number of crucial social media marketing skills- business idea, marketing, sales strategy, storytelling, brand communication… basically both hard and soft skills which takes time and effort to develop. 

 

So when you are looking for a professional social media marketing company or a specialist, here are the top 6 qualities to look for:

 

1. Communication

At the core of it, social media is after all a communication platform, so strong communication skills are a must. 

Communicating with customers, writing a brief for the creative team, sharing feedback with the product team, compiling analysis for managers, and communicating ideas to different stakeholders, all require good communication skills, both written and verbal.

 

2. Creativity

The biggest challenge for brands in today’s noisy and saturated social media space is standing out. Every social media marketing company is trying to create content that is personalised, adds value and most importantly creates a buzz. However, it requires creativity that is innovative and versatile. Another plus is a sense of humour and the ability to improvise.

 

3. Connections

To be on social you need to be social. Establishing connections and relationships with brands and their customers. There are always new connections and engagements waiting out there to be made on social, and social media marketers who are creative and proactive rarely miss the chance of making new connections while nurturing the old ones.

 

4. Data Analysis

Data is one word that we all are familiar with- end-of-month reporting, but we are not talking about just that. Your professional social media marketing specialist looks at data, both quantitative and qualitative, to turn it into action more than once a month. 

 

5. Behavioural Psychology

Data and analytics tell know what type of posts are doing well while behavioural psychology tells you why people are attracted to these posts. Why do certain posts do extremely well while most just turn out to be average? 

Knowing the ‘what’ allows the specialists to spot trends, however, knowing the ‘why’ enables them to understand the causes and help to try and create future successes.

 

6. Business Savvy

Generating likes and shares is good but understanding how social media fits in with the entire business strategy is great. A social media manager who is business-savvy is a plus as they try and see the bigger picture and understand the crucial social media plays in the business 

If you’ve already found an expert who excels at all six of these social media skills, awesome—but if are still looking for an expert, you are at the right place. Make Bluetick, India’s only data-driven storytellers your social media marketing company to see social media optimization for your brand working at its best.

New in The Market and Not Sure Where to Begin? Here’s Our Beginner’s Guide for Digital Marketing

Posted on by bluetick

Marketing your company in today’s age is so crucial that a small business needs it in order to move forward and expand. The usage of the internet has increased manifold and in this day and age, the conventional methods of marketing seldom work. Digital marketing is a form of marketing that allows you to connect to and influence your potential customers.

Digital marketing is very versatile and trackable and is positioned to help you reach your business goals. Digital marketing can benefit your business by decreasing your marketing costs by focusing only on your target audience, thus driving impressive results. It is naturally geared towards driving sales and conversions and is essential if you want to provide your products or services online. It also uses campaign strategies to drive revenues, no matter how big or small your business is and expands the reach of your business to an impressive level. Digital campaigns can introduce your brand to target clients with precision and help you establish a positive reputation with loyal customers.

1. Define Your Budget

Before acting upon digital marketing, your first step should be to set aside a budget for your marketing campaigns by determining how many resources you can allocate because this will directly reflect on your marketing campaign goals.

2. Define Your Goals

Digital marketing campaigns use multiple marketing channels such as Search Engine Optimisation (SEO), Pay Per Click Advertising, Social Media Marketing, and Email Marketing to run their campaigns and advertisements. You can use a specific marketing channel to reach a specific goal during a marketing campaign. To drive traffic to your website, use SEO so that people can reach your website. You must start having an active social media presence to gain more followers which are nothing but prospective clientele. Drive more click-throughs on paid ads and drive more sales.

3. Determine Your Niche

It is important to define your niche, in order to stand out from the crowd and to do this, you should run an in-depth market research. What kind of businesses are you attracting? What kind of clients do you want to target? The more precise and targeted your research is, the more chances you have of converting leads into customers.

4. Choose the right marketing channels

Which marketing channels should you use to effectively drive your sales? If you are using social media, then which platform should you choose? This is a sample of questions you must answer in order to understand what are the best marketing channels to help you execute your strategy.

Now that you know the basics of what you’ll have to do to start digital marketing, here are the different kinds of digital marketing technologies that you can use in your business. It has a lot of types and each type has its own built-in functions that it can perform.

1. Content marketing

Content marketing, as the name suggests, is the creation and promotion of all types of content. From written to audio to visual content, content marketing includes it all. Content marketing can be done via blog posts, videos, podcasts, etc. Content marketing helps in building brand awareness and makes your brand gain credibility, which ultimately leads to sales. You can hire a social media marketing agency to do this for you.

2. Email marketing

This channel conducts marketing by connecting with your customers in their email inboxes. An email marketing strategy includes sale announcements, offers, or monthly newsletters. In email marketing, you have to make sure that you are writing eye-catching headlines which make your client base want to open it and read through it. Your email content should also be relevant to your customers. Marketing your brand this way, you can increase your ROI and still keep the costs low because since you are sending advertisements in the customers’ email, you don’t have to pay for ads separately.

3. Social media marketing

Around one third of all the internet users use social media. Hence, social media marketing is absolutely crucial to your company. It allows you to connect to a big audience and allows you to interpret and analyse your data like your reach, number of conversions, etc. A good Facebook marketing agency can help you with this. On social media, having no restraints, you can connect with a lot of customers on the choice of their media. Social media helps build a big and loyal customer base and makes for a very cost effective customer support service. Hire a nice Facebook ad agency so that they can support you in adroit social media marketing.

4. Search engine optimization (SEO)

SEO includes strategies that make your website more visible in Google search results. Optimization of the content on your website; the structure of the site including navigation, links to and from site pages are all included under SEO. SEO is a means to show Google thay your business is credible and trustworthy. By using Search Engine Optimised content, you can attract and win new customers and you can become popular too!

5. Pay-per-click advertising (PPC)

PPC company advertising concentrates on achieving marketing goals like brand awareness, website traffic, leads, conversions, etc. PPC strategy ensures that your ad shows up at the right time to target the people who want to see it. Owing to their proper positioning, these ads get a lot of clicks, which means more traffic, sales, and leads for your business.

Digital marketing is an ever-changing field, and you need to keep up with it if you want your business to stay afloat within the competition. So follow this step by step guide and succeed in your business.