Tag: social media marketing company

6 Qualities To Look For In A Professional Social Media Marketing Specialist

Posted on by bluetick

A marketer, a strategist, an analyst, a copywriter, a designer, a customer service rep…don’t get confused…these are not the 6 qualities that one has to look for in a social media marketing specialist, these are just the hats a social media specialist has to don, sometimes all in one day to offer you the best social media marketing services. 

 

What you are thinking is right.

Managing all of these diverse responsibilities along with being an expert in the social media optimization niche requires your social media specialist to develop a number of crucial social media marketing skills- business idea, marketing, sales strategy, storytelling, brand communication… basically both hard and soft skills which takes time and effort to develop. 

 

So when you are looking for a professional social media marketing company or a specialist, here are the top 6 qualities to look for:

 

1. Communication

At the core of it, social media is after all a communication platform, so strong communication skills are a must. 

Communicating with customers, writing a brief for the creative team, sharing feedback with the product team, compiling analysis for managers, and communicating ideas to different stakeholders, all require good communication skills, both written and verbal.

 

2. Creativity

The biggest challenge for brands in today’s noisy and saturated social media space is standing out. Every social media marketing company is trying to create content that is personalised, adds value and most importantly creates a buzz. However, it requires creativity that is innovative and versatile. Another plus is a sense of humour and the ability to improvise.

 

3. Connections

To be on social you need to be social. Establishing connections and relationships with brands and their customers. There are always new connections and engagements waiting out there to be made on social, and social media marketers who are creative and proactive rarely miss the chance of making new connections while nurturing the old ones.

 

4. Data Analysis

Data is one word that we all are familiar with- end-of-month reporting, but we are not talking about just that. Your professional social media marketing specialist looks at data, both quantitative and qualitative, to turn it into action more than once a month. 

 

5. Behavioural Psychology

Data and analytics tell know what type of posts are doing well while behavioural psychology tells you why people are attracted to these posts. Why do certain posts do extremely well while most just turn out to be average? 

Knowing the ‘what’ allows the specialists to spot trends, however, knowing the ‘why’ enables them to understand the causes and help to try and create future successes.

 

6. Business Savvy

Generating likes and shares is good but understanding how social media fits in with the entire business strategy is great. A social media manager who is business-savvy is a plus as they try and see the bigger picture and understand the crucial social media plays in the business 

If you’ve already found an expert who excels at all six of these social media skills, awesome—but if are still looking for an expert, you are at the right place. Make Bluetick, India’s only data-driven storytellers your social media marketing company to see social media optimization for your brand working at its best.

10 Benefits of Getting your Social Media account handled by Professionals

Posted on by bluetick

Tortoise-ing your brand in the era of rabbit-racing digitalization? SMM services provide companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Social Media Marketing Services not only bridges the gap between product/ services and its reach. However, there are key benefits of hiring social media managers:

1. Experts Save You Time

As a brand Owner, there are various responsibilities that need to be carried out. Handling Social Media Account is although not considered important by many amid the process. However, in a digitally driven era where Social media presence becomes the first virtual shop where the audience meets the brand, it is important to create an engaging page or account and continue to provide posts that work in favor of the brand. 

Your time is valuable, are you willing to sacrifice another area of business for social media management? A Professional account handler will keep a watchful eye on your accounts day-to-day activities, personalizing your reputation, evaluating trends, creating and curating content, conducting time consuming content research, and scheduling posts in a streamline process. This lets you focus on your key product/ service while the handler increases the credibility of your brand and makes it reach the mass.

2. Building Brand Recognition

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? In knowing which platforms are ideal for your brand and then regularly posting, ensuring visuals align across profiles consistently, and developing a specific voice where the personality of your brand can be reflected and draw engagement. With that said, gaining traction can be a challenge many businesses face with social media services when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible. A Social Media Marketing Agency helps you strategize your page for continuous traction.

3. Content Creator

The content created and adapted for social media is a vital component of SMM Services. Capturing pictures and video for Facebook and Instagram, writing short and effective twitter posts, creating several iterations of post copy, or making a buzzworthy content for a growing following; these are just some of the ways a Social Media Company makes impactful content appropriate for each network. When you pay for professionals to manage and make content, you are paying for their graphics software, efficient social media management platforms, creativity, and excellent language proficiency.

4. Increased Traffic

Mass audience is spending time on social networks, thus making it a perfect platform for driving traffic to your website and gaining referrals. Social media campaigns, when done effectively with a goal in mind, can be utilized to drive traffic to your website. Campaign goals could include marketing objectives such as multiplying your audience, brand awareness, expanding reach, growing engagement, or educating on your product/ services. 

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

5. Customer Feedback

Success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer has the best possible experience with your company. However, to invest into the entire range without checking it’s acceptance in the market can be a bigger risk. Social Media platforms that target a wide audience can also be used to gain constant feedback on existing products/ Service, study the demand of new products/ services and analyze the right market. 

Social media helps you receive real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

6. Loyal Customers Built

In a crowd of infinite sellers, it becomes challenging to keep the loyal customer built. With competitors trying to pull new strategies everyday to cater the market, it becomes crucial to keep the customer happy and engaged. People often turn to social media and online-review sites to get a good idea of just who a company truly is. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. 

With an impressive content and an interacting social media account, one can create a constant buzz reminding the customers of their existence in the increasing competition.

7. Track Your Competition

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also to analyse competitors. It is important to understand the competitor’s strategy to lead the competitor. An SMM expert analyses competitor’s tactics while bringing in a rather impressive approach to lead the competition. The ultimate goal is having the customer understand us and depend on us for our authoritative approach within our niche over our competition.

8. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing.?

9. Cost-Effective

Social media marketing Company is cost-efficient with higher Return on investments. Also, the progress is measurable which makes it more effective. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to rule the platform. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To utilize social media platforms and build your presence you need to hire someone with creative thinking and thoughtful skills. Your content needs to be communicative, connect with your audience, share content, and promote authority. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field. Hence, it is recommended to hire a professional to build a B2Bor B2C connection through a social media platform. Because HAVING MERELY A PRESENCE ON MEDIA IS MUCH DIFFERENT FROM HAVING AN IMPACTFUL PRESENCE IN MEDIA.

Social Media Marketing & Its Influence On Consumer Behaviour?

Posted on by bluetick

Social media holds a key position in our day to day lives, we use it for purposes more than connecting with people. Influence of Social Media Marketing on  consumer behavior help to target right audience. Not only does it help us stay connected to people miles away from us, it also helps in promoting  small scale ideas globally and gives the world an access to your creatives. Social media companies have built a network that serves the very core purpose of marketing and creating an awareness with respect to certain topics. With the right Social media services you can create a huge market for your ideas.

Influence of Social Media Marketing on  consumer behavior.

It’s not a mysterious fact that the people across the  world spend most of their time on the internet, a repetitive presence of certain products or ideas flows across with the dopamine rush in their headspace making them think about it and how this particular product can help them enhance or bring them pleasure. That’s where the role of the social media marketing services comes into the picture. If a particular product is promoted well, it definitely can cause a stir in the market. The target here is to fit into the brains of consumers that your product is worth the bait. Social media has grown in terms of its impact on people. Researchers have proven that people tend to rely on the opinions of the trends on social media and fall into the peer pressure more than using the logistics of their own minds. Think of it: how many times have you bought or done something because it was trendy? A lot, right? That’s the excellence of Social media marketing agencies and the Social media consultants.

When done in the right way under the presence of experts who are well aware which cord to hit and how to sell the product, the global platform could become the home you wanted for your product. 

The ways the smm services works are:

  1. Creating awareness of the product: the first idea by any social media company is to let the world know what is new in the market and create a buzz about it.
  2. Enabling the world have an access to it: the second most important step is letting the world know how your product now belongs to them and how then can bring them home,
  3. Promoting through the platforms: the third and the most important target of the social media marketing company is to articulate the product in such a manner that it hits right where it has to in order to sell.

Social media that includes well designed versions of content, visuals and promotions has the ability to influence the buying behavior of the consumers. The effect of social media on consumers cannot remain unaddressed. The effect is so strong that if the product catches the right nerve and audience, which the social media consultants are well aware of, the consumers tend to buy it then and there.  Consumers have a tendency to incline towards ideas and products that are socially well accepted, which enables the social media marketing agencies to act as a help between the creator and consumer.

How A Professional Social Media Marketing Company Helps To Optimize Your Digital Marketing Strategy for Social Success?

Posted on by bluetick

Social media marketing services basically just keep on sticking to creativity every single day! Do you know how a professional social media marketing company helps to optimize your digital marketing strategy for social success? The BlueTick Consultants helps enhance your digital marketing strategy through our best social media marketing company.

Digital marketing is basically connected with reaching a broader audience through various digital marketing channels, and because of it, social media marketing has become a very integral part to help brands arrive at a huge number of clients across the globe.

If you did not know, but all the customers that you are looking for are here, busy scrolling through news feeds of all social media platforms! A person’s average time on social media is more than 3 hours! Yes, that is exactly what you just saw! Count every single person and see where your number goes!

The question remains. How does it help optimize your digital marketing strategy for social success?

1. Enhanced Marketing Strategies:

Social media has become a daily necessity for everybody as it allows people to easily connect with one another more successfully than any other time. Social media highy boosts the digital market strategies! It helps in great brand recognition!

The BlueTick Consultants focuses on creating the best brand/business recognition through the finest social media marketing services which also boosts the best ever digital marketing!

2. Increases Your Sales:

The thing about digital marketing is that it is a broad field, including attracting customers via email, content marketing, social media, and even more. Among that, social media is a platform where you are easily available and reachable to customers. 

The BlueTick Consultants help you reach a broader audience because when you are easily accessible, they are more likely to make purchases from your online business. It is the best way to boost your digital marketing strategy.

3. Better SEO Rankings

If you are seeking for better SEO rankings on search engines, there is one integral part of digital marketing that mostly social media can fulfill. I know what you are wondering. Social media might not directly be a search engine, but can seriously help you rank higher in searches indirectly! Yes that’s right! 

Contact us so you can get your hands on for better services for your online business with our best social media marketing agency!

4. Expanded Website Traffic

Basically, increased website traffic is another major SEO advantage of social media marketing. You should really believe that! Our team can achieve your online business share better information, brand details and everything about your online business, then you are one step ahead in giving your followers a good reason to visit your website for getting more details or to make purchases

In the event that you are seriously not investing efforts on social media marketing to optimize your digital marketing strategy for social success, then you are missing out on several marketing opportunities! 

Contact us, your digital marketing strategy needs a professional social media company!

Impact of Hiring Social Media Marketing Services on your Online Business

Posted on by bluetick

Social media marketing services stick to creativity and better strategy every single day! Can you guess why? Because the customers you are looking for are here, busy scrolling through news feeds of all social media platforms! A person’s average time on social media is more than 3 hours! Yes, you saw that right! Count every single person and see where your number goes!

The Bluetick Consultants bring you great marketing tactics, and methods to boost your online business and enhance its power among everyone out there looking for something similar to your brand!

So, what are the impacts of hiring our social media services? Read below, do not wait!

1. Creating better brand/business recognition:


Why do you think creating brand recognition is crucial? The answer is simple! People buy or use a brand when they recognise it! The BlueTick Consultants focuses on creating the best brand/business recognition through the finest SMM services.

We pay attention to getting your brand logo strategically in front of people that can attract their eyes and look through your brand even at times when they do not mean to! Isn’t that impressive? Contact us, we will feature your brand and make it climb to the top!

2. We gather data from customer research, growing your brand more:


The thing about customer research is kind of the same as social listening. The BlueTick Consultants researchers and finds out the keywords your audience will be using, but we concentrate more on your brand’s name sticking to it! We find out what your customer is looking for and help him reach you through a path with our best over best social media marketing agency!


Besides, there is a plus point, we already keep track of Facebook and Twitter that allows us to view the reach and the insights of all your posts! Great, right? Contact us, we can help your business boost!

3. We Direct Referral Traffic To Your Brand/Business:

Our best Social media marketing services help in sending customers directly to your brand! It is questionable that all of your traffic will drastically visit you only through search engines. And that’s the reason why our social media marketing company provides social media channels that allow for more diverse inbound traffic streams!


Do you want direct referral traffic? We are only one call away!


4. We retarget your audience:

It is unlikely that a customer will buy or use your brand only by seeing it once in their timeline. Most of them even ignore it! That’s why the BlueTick Consultants retarget the audience by placing unknown cookies within the loops of their browser!

So when they later visit social media, our trusted retargeting service then displays the ads that directly or indirectly refers you and your brand! This gets your business to be in the eyes of the customer beyond even times when they are off social media!

So, don’t worry, your brand is right before their fingertips with our amazing smm services!

Do you think traffic is just traffic? It pretty much is not! The impact of hiring our social media marketing services drives in more customers to make your product a big discussion among people who were searching for you, but could not link up to you! Gratefully, The BlueTick Consultants really care about how much your traffic drives conversions! And with it, you get better engagements and insights on all social media stages!

So, contact us, and see for yourself the genuine impacts your brand is going to have!