Tag: fb marketing

Top Digital marketing Trends to Follow During Lockdown

Posted on by bluetick

“The number of searches on Google per second is more than 40,000. There are 130 trillion indexed pages and this number is constantly growing,” studies say.

Imagine! How vastly the digital market is growing. 

Starting from 2020, the impact of covid has devastated the existence of various businesses, small or large, thus taking down the economy. As the world battles against Covid-19, it has brought in significant changes in the digital marketing realm. 

While several businesses are descended, lockdown has also given a new power to many online industries. 

Never before have we been people dependent on Amazon, Big basket or Zoom to simply get through the day. Lockdown has given a new format to sell, education and the working system, giving upgrading technologies like white boards replaced by interactive panels, exams sheets replaced by online evaluation.

The world is changing fast, altering to new surviving needs. Meanwhile, people are spending way more time online than ever before. Internet usage has ascended 25% within the first week of lockdown 2020.

More than half of the people on earth now use social media. And the number is rapidly growing! This gives business an opportunity to connect with mass, globally via social media platforms. It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience!

FB marketing can be used to attract potential customers, increase brand visibility and drive website traffic.

However, digital marketing needs planning, skills, analytics and more. India has an Internet user base of about 696.77million as of May 2020, with over 5 million web domains (websites) registered in India. 

Imagine how tactfully a business needs to be marketed to be visible among millions when searched on google or otherwise. So, creatively one needs to advertise products or services. And how smartly one needs to identify their potential customers.

Bluetick Consultancy, a social media consultant, PPC advertisers and SEO company Indore, helps you target an audience and create market space while you focus on your product/ service.

Here are the top digital marketing trends to follow during lockdown –

  1. Insta-reels: Insta reels have become trends for promoting business ideas and product details in a creative and entertaining format. It makes the promotion fun and gathers a lot of attention.
  2. Live streaming: Live streaming both on Instagram and Facebook have been widely used by businesses to show the work at back-end, do live question answer sessions or give a demo.
  3. Voice search engine: Alexa, Siri, Google assistant and Cortana have given birth to various applications and sites opting for voice search optimization.
  4. Content writing: Instagram and snapchat had replaced blogs and long writeups with captions and one-liners. However, pandemic and availability of time has brought writing back in trend in the form of interactive content like polls, surveys and quizzes. You can also improve the google rank with search engine optimization services.
  5. AI chat boxes: Consumers still want a “human-touch” while they shop online. This is why marketers are using artificial intelligence chat boxes to meet customers’ needs.

So, monetize the opportunity, hire an expert now and lead the competition. Don’t let lockdown affect you, instead take advantage of the time and reach mass. 

4 Ways to Boost Website Traffic

Posted on by bluetick

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. There are four major ways of boost website traffic:

1.  Search Engine Optimization –

Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. But that’s not all. Online presence is also a vital factor in search rankings and digital marketing. However, in the crowd of an infinite number of buyers and sellers, how would you create your market?

SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. It improves your site to increase its visibility for relevant searches. 

There are many other technical aspects to SEO that your SEO service provider may help with. You can also hire a Bluetick expert to make sure it is optimized on the technical side.  

You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

2. Social Media Marketing –

Facebook, Twitter, Pinterest and other social media sites collectively have billions of users. These users often click on links that can lead to websites like yours. The main advantages of social media for your business are that it can allow you to connect with people who could be your ideal customers. For example, if you sell pet clothing, there are multiple groups on social media dedicated to finding the best pet clothing.  

Using social media organically means finding a delicate balance between engaging with people authentically and using it to sell products and services. If you want to use social media for paid ads, it can be effective for that, too.

3. Facebook Marketing –

FB Marketing simply means marketing on Facebook platform. Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Higher a Facebook ad Agency to boost your website traffic through Facebook.

Facebook drives by far the most social referral traffic to websites. In a few simple steps you can drive website traffic through Facebook. 

  • Customize your Facebook page for website clicks. 
  • Use compelling text and catchy pictures in the ad.
  • Use Facebook’s link share view.

4. Ad Campaign –

PPC Management Services is one of the easiest ways to get more traffic is to pay for it through advertising. Avenues available online include social media advertising, search engine marketing, email marketing blasts, directory listings, banner ads and more.  

Whenever you’re paying for traffic to your website, it’s essential to know two major metrics: how much it costs to bring a person to your website and what each visitor to your website is worth. There are various sub-metrics that ladder up to those key metrics.    

If you’re not familiar with paid web advertising, you can always hire a marketing agency. Just make sure that they fit into your budget and can demonstrate a clear return on investment. If that’s out of your budget or comfort zone, you can always start small and do it yourself. Many social media and search platforms make it simple to create ads that drive traffic.   

However, One must not forget that only driving traffic is not enough. One needs to have a clear yet attractive website. One must not forget that a client makes an impression about a website in 15-30 seconds. To know how to create an impressive website, continue to follow Bluetick blog. 

 

Top 5 Traits to Look For in a Professional Facebook Marketing Company

Posted on by bluetick

In the present age, every other person has access to Facebook and it allows you to advertise your business. A Professional Facebook Marketing Company, is dedicated to help your business with Fb advertisement. Fb advertising and Fb marketing option has proven to be a very effective way to boost your business and maximize its potential in recent times.

This is where the Facebook marketing companies come into the scene. They have expertise in advertisement strategies, campaigns and know all the intricacies to strengthen your social media presence.

Although it is very important to find a Professional Facebook Marketing Company, following are the important traits that one should focus on while looking for the above mentioned company:

1) Social Media Presence and Appearance of a Marketing company:

The online presence of a marketing company is very pivotal since it shows how effectively they are using social media in their own favour to advertise themselves and reach out to people. Their social media appearance itself speaks multitude about the agency.

Their recent activities on Facebook and other social media gives you a heads up about their advertising strategies, engagements on their posts and how good they can convince people to put their belief in the agency’s work.

2) Team:

There is no doubt that the most important virtue of a good company is its team. The team itself is the core foundation of any agency. So, it is the team you need to dig up a little into to get to know the company because at the end it is the people working there going to put effort on your advertisement campaigns and come up with strategies for your business.

A team of people who have worked on various projects before are well experienced in their respective fields. They need to be professionals who understand the needs specific to your business. 

Therefore, a good team is a very important aspect you need to focus on while looking for a Facebook ads agency.

3) Dedication and Reliability:

Even a team of professionals is no good if they are not dedicated to the work. This is an important trait a marketing agency must have. Since, it’s going to decide the future of the ad campaign.

The Dedication of a company is visible in the way they are working toward your goal. Looking for a dedicated “facebook marketing agency near me” takes out time to analyse your business and focus on your goals and then try to achieve them. It is very important to see if they’re looking at your business individually and making strategies and ad models that cater your needs or grouping you up with the herd of other similar businesses.

Facebook ad agencies need to be creative and come up with new strategies for individual businesses rather than working with the same strategy for every client. The team must keep up with the trends that are very recent and use them up for the campaigns to reach a large number of audience.

A good agency is the one you can rely upon with your business and ad model. 

4) Transparent nature:

This is a very important part of the business.  A trustworthy advertising company is the one who is clear about the pricing. You need to pick a company that is going to you with your budget. Your budget is the most vital part of your business and you don’t want it to drain away without yielding proper results. So, choose a company that is transparent with its billing and it is easy to understand. You can look for their subscription page and check if they offer customized subscription plans.

5) Reporting of work and Results:

The sole purpose of finding a Facebook advertising agency was to create proper ads to boost your business. If you are going to put your money into an agency you are going to look for results and the results must be up to your expectations. A good company is one that is easy to contact, that gives you a proper report of the campaigns on a regular basis and yields proper results.