What is SEO? How is it important for Every Business?

The world’s first website was launched in 1991. In no time, the internet was crowded with websites. This called out for a huge need for structure and accessibility. Hence, the idea of the first SEO developed.

In 1993, Excite revolutionized how information was categorized, and in 1994, Alta Vista, Yahoo, and others joined the scene.

Interesting Fact –

Sergey Brin and Larry Page began building what would become the biggest – SEO in 1996 – ‘BackRub’. 

Did you think it was Google?

Well, yes indeed! Backrub relabeled itself as Google in 1997 and was registered as a domain.

Search Engine Optimization (SEO):

SEO is the process of optimizing your site to enhance visibility for relevant searches.

Although the number fluctuates daily, there are around 1.7 billion websites. What’s more fascinating is that there are over 70,000 google searches per second. Just imagine! It 5.4 billion google searches in a day.

That said, how do you make sure that your website is visible among the count of billion?

SEO plays an important role in increasing visibility and improving google rank, finding relevant searches, boosting traffic, generating leads and more. A lot of businesses are often confused between choosing Ad creative and SEO. 

They both have their own importance. Since Ad Creative plays a vital role in grabbing attention, various businesses often fail to understand the importance of words in the social media-driven era.

Certainly, Ad Creatives hold its own importance and are an attractive way of showcasing the product or services. While SEO is technical!

There is no denying that a business needs Ad creatives, be it used in form of Pay-per-click ads or Social media management. However, when people look up for anything be it a recipe to a review of a product/ service or even its functioning. The Internet has become the core source of information, interaction, communication and entertainment. Hence, it is important for any business to have an SEO optimized website and pages.
Also, often misconceived by the brands that don’t have a website, that they do not need SEO.

Well! Every process of digital marketing, be it social media post or Ads or even a cation can be optimized. In fact, modern era ‘Hashtags’ can also be SEO optimized to get better results. Also, every business, small, medium, large, corporations, Startups needs SEO. Also every segment like manufacturing, healthcare, retail, home services, HVAC, etc.

Let’s elaborate and discuss the advantages that SEO provides to every business:

1. Generates organic search for your website –

When people look for related keywords, SEO keywords, backlinks, hyperlinks and Alt Image texts help in bringing up your website, thus driving organic traffic. Also, SEO is not a random selection of words but a science of finding the most searched keywords for your product or service.

There are tools, applications and SEO experts who work on providing you with the best keywords for your site, content or even caption. The best SEO service provider, BLUETICK Digital Marketing Constancy, can help you optimize every possible marketing area, leaving no scope of missing out on potential clients. 

2. SEO builds trust and credibility –

The objective of the Search Engine Optimization service is not only to fit a few searched words but also to make it gripping and valuable. The goal of SEO in a website is to make it a strong, effective user experience, easily discoverable in search to add trust and credibility. 

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search. Google ranking adds to the trust and credibility of the business and its digital properties. The lower your website ranks, the more pages the user has to flip to reach your site. However in the course of time, not only will consumers lose their trust, but might sign up with a competitor. 

3. Enhanced User Experience –

Well! Not just bringing up a website, but SEO google services help in enhancing user experience by helping them find desired topics in a blink. Say if a person is looking for, ‘How digital marketing can boost education sector,’ the search directs them to the blog or related content, thus indirectly driving traffic. This enhances the user experience while boosting organic traffic on the site.

4. SEO impacts the demand –

Today’s customer is much more aware. With increased variety and selection range, customers tend to reach the internet for reviews and feed. But a company can certainly turn this habit into an opportunity by using SEO tactics by offering good deals, groundbreaking products and/or services, importance, dependability and even reviews. This can work as a game-changer! 

It will also undoubtedly positively impact the buying cycle when done right.

5. SEO is cheaper –

SEO is rather an investment in a business. It surely is cheaper than any other digital marketing techniques. Also, it is the most effective technique that brings a significant change in the business.

6. It is measurable –

Although SEO is not quite as measurable as Ad campaigns or PPC, using proper technique and analytics. However, the big picture is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken. Hence, we would suggest hiring a Search Engine Optimization Company that could help you give quantifiable results.

We hope now you know why you should get your brand search engine optimized. Whether a startup or a well-established business, SEO is a key to success. 

Why Choose Us?

Bluetick is the biggest Digital Marketing firm in Central India, SEO company in Indore, with experience in diverse fields and offers guaranteed results. What’s more, the firm also offers a free website, content and social media audits.

Reach us now!

How To Choose An Seo Company In Indore Without Getting Burned In The Process?

Making the choice to begin promoting your Indore business’ web presence is an amazing feeling. You cannot wait for the opportunities to start presenting themselves. You know how the kind of potential your business holds and you cannot wait to see it reaching new heights. But hat is about where the excitement ends.

The first order of business is finding an SEO company in Indore that will help you reach your goals and that task in itself is daunting as it is. Add to it the possibility of getting duped out of your money and that is when you realise that the next few days until the choice is made will be very stressful indeed. The online searches kickstart, meetings after meetings are scheduled with professionals and you hope to not burn yourself in the process of finding the best SEO company in Indore.

Don’t worry – there are ways to reduce the stress. Here are a few points that will help you make the right choice:

Choosing an SEO company in Indore – Factors to keep in mind

  1. Don’t believe the hype
seo services in indore

Of course, these are marketing professionals who are trying to promote their service. They will promise high returns and amazing results for your website. But as the business owner who is putting in their hard-earned money into SEO services in Indore, you should know how to cut through the hype and look at the facts.

·        Any guarantees of ranking #1 on Google in a very short period of time are false – Period!

·        If it sounds too good to be true, it probably isn’t true – that is the mantra to follow here.

·        SEO takes time so if your SEO Indore company promises fast results, take their claims with a pinch of salt.

·        Trust service providers who present realistic deadlines and visibly quantifiable results.

·        Make sure you are not just getting the search position you are seeking via Google Adwords. You want your website to actually rank and not just achieve positions via paid campaigns.

  1. Accept no secrets
seo company in indore

Of course, no SEO company in Indore will share their process and detail out their methods for you. But that doesn’t mean that you shouldn’t ask questions. It is important that you find out what kind of SEO tactics they will be using to get your website to rank. Any black-hat techniques might end up getting your website penalised and that will harm your business, not theirs. Here is a list of questions that you can ask your SEO professional:

·        Do you follow Google webmaster guidelines?

·        Share some of your past success stories?

·        How do you get backlinks? (You should avoid paid link schemes like the plague!)

·        How do you measure success – rankings, traffic or conversions?

·        What SEO techniques will you be using?

·        How and why are you choosing the keywords you have selected for my website?

Choosing an SEO company in Indore – Bottom line

Finding a service provider you can trust can be hard but this is a job that will require maximum effort on your part. Remember – once you have the right SEO Indore company on your side, more than half the job is done! No one will be able to stop you from achieving the online success you have been dreaming about.

How Does Digitalization of a Company Benefit a Company?

The majority of companies are shifting towards the process of digitization nowadays due to its benefits. While some companies can convert goods and services into digital form, some are still drowned in the implementation process challenges. To avail the services you can also reach the SEO company in indore. Digitalization of  Company benefits more 

1. Delivers a better customer experience –

Advancement in technology has increased the way companies interact with their customers. As a result, it helps companies provide a better and consistent experience in fulfilling customers’ needs.

These days, part of creating a satisfactory customer experience is speed. Therefore, a digitizing a company that embraces digital transformation stands a chance of engaging and serving its customers quickly. Facebook Marketing services also help in increasing the customer interaction along with other social media platforms.

2. Keeps the track of competition –

Best Seo services company also provides competition analysis . Being able to compete is what ensures the survivability of a company. Analyzing the competitive landscape teaches you who your main paid search competitors are, what they’re doing that makes them successful, and how aggressive your campaign should be to compete.

3. Boosting Website Traffic –

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. Through Digital Services, you can reach mass and direct the traffic towards the website. Mass audience is spending time on social networks, thus making it a perfect platform for driving traffic to your website and gaining referrals. Digital Marketing, when done effectively with a goal in mind, can be utilized to drive traffic to your website. 

Without digitally marketing your business, your inbound traffic is limited to your usual customers. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

best seo services company

4. Reaching Potential Customers –

Have you ever been stalked by a website or brand you have been looking into? Well, that is called remarketing. Facebook Marketing Agency can help set up to target those who have previously engaged with your brand by visiting the site, adding something to the basket, or simply exploring the contact us page. Via this facility, you can remind and tempt your potential customer to buy the product or use the service. Thus, bringing the once distracted customer or those who left back to their interest. This also makes the conversion easy.

5. Increase loyal customers built –

In a crowd of infinite sellers, it becomes challenging to keep the loyal customer built. With competitors trying to pull new strategies everyday to cater the market, it becomes crucial to keep the customer happy and engaged. People often turn to social media and online-review sites to get a good idea of just who a company truly is. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. 

With an impressive content and an interacting social media account, one can create a constant buzz reminding the customers of their existence in the increasing competition.

6. Increases company’s visibility and credibility –

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? In knowing which platforms are ideal for your brand and then regularly posting, ensuring visuals align across profiles consistently, and developing a specific voice where the personality of your brand can be reflected and draw engagement. With that said, gaining traction can be a challenge many businesses face with social media services when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible. A Social Media Marketing Agency helps you strategize your page for continuous traction.

To enter into the digital-driven-business, contact Blutick.