Category: Blog

8 Reasons Why Your Brand is Underperforming on Social Media

Posted on by bluetick

The latest social media statistics show that there are 3.78 billion social media users worldwide in 2021 – and this number is only going to continue growing over the next few years (Statista, 2020). Which means a business on social media has 3.78 billion opportunities to reach people and make them aware of your product/ service.

Now say, if you target 1% of social media existence, it leaves you with over 3 billion people. Surprised?

Okay wait! What if 0.1% actually check your product?

It gives you 3 million reach. And even if you could successfully convert 0.001% of 3 million people on social media, it gives you 30,000 potential customers.

“It’s easier said than done!”

Social media (SMM services) was born with a purpose to connect people. It is a platform that encourages conversations, community and builds relationships. It is not just a broadcast channel or a sales and marketing tool. However, with masses connecting globally, has certainly given a chance ro enhance brand visibility.

That said, there are a lot of brands that have created their presence on social media platforms. But merely making the brand available on social media and posting pictures does not get you a market. How would people know about your existence? Merely word-of-mouth could connect referrals but not the potential market. 

Here are 8 reasons why your brand is underperforming on social media: 

1. Getting traffic but no conversion:

One of the most common problems of business platforms is they focus on boosting traffic. However, they fail to understand that adding on to followers or increasing traffic may make your brand appear popular, but would not cover for the profit. To be able to gain profit, one must focus on conversion rate.

How do you convert the customers? 

Well! Start at brainstorming your market. Every product/ service has a targeted audience that fits their brand. To be a successful digital marketer, a brand needs to find potential customers by understanding their taste, preference, location, age group, behaviour, interests and more. This helps you develop a productive strategy in attracting the customers. Also, google SEO services helps. 

2. Target KPI:

Improve your conversions by setting an achievable KPI and evaluate your marketing performance. KPI helps you keep track of marketing strategy meeting goals. Analyze your performance from qualitative data as well. It helps you revisit your strategy and improvise it instead of wasting time on a non-productive strategy. 

3. SEO – based content:

There is a huge misconception that businesses reach customers through images or videos. Yes, the public do connect to images. It is the first thing they see while browsing through social media platforms. Infact, a lot of social media company like Snapchat, Instagram are based on pictures and captions. However, brand owners tend to forget the importance of content in the process.

The content on an image, be it in form of captions or taglines, needs to be engaging and descriptive. A content has the potential to engage users via emails, blogs, website and redirect them to social media posts. Hire social media marketing agency to design engaging creative and PPC management services to post after targeting the right market. 

Also, adding SEO based words by SEO service provider helps you increase your google rank. Thus impacting your visibility. 

4. Common content for all platform:

It is important to understand various social media platforms and their purpose. Every social media platform meets a different requirement. LinkedIn crate to a professional market, while twitter has words limit, quora is question-answers based,  instagram is picture based and FB advertising can be a combination

Similarly every social media platform works differently. Facebook marketing services work differently from Twitter or snapchat. 

5. Monotonous content with single image: 

Digital marketing revolves around the presentable and highly engaging content all set up to help the audience choose a product/ service. With the rise in competition, it is equally important to have something to offer in the content, be it a meme or information or interaction. 

The users are more involved when the content is a mix of images, videos, source links, and other graphical elements. You can create short SMM videos for your digital marketing campaigns. 

Content with visual elements will not only garner views but also produce increased engagement from targeted audiences. According to the SEO Ranking Factors and Rank Correlations 2014, content with more photos, videos, and graphical content is more likely to rank higher in search results. 

6. Complicated or Incomplete conversion process:

The goal of your social media ads should always focus on specific goals such as conversions, sales or subscriptions. However, it is equally important to make the process or purchase or apply easy.  If it takes too many clicks to complete a purchase or to subscribe to your services, people will simply leave and add to your cart abandonment rates. Therefore it is important to make a mobile-friendly post with better understanding of service. To do this, you can add ‘Call-to-Action’ in the end of the creative, directing customers directly to the website or other desired site. 

7. Lack of performance tracking:

It is important to keep a track of social media performance. Luckily, various social media platforms provides with content and creative analysis, by showing the reach, views, likes, comments and more. This helps you channelize your strategy and improve it depending on the performance. Also, it makes it easier to experiment.

8. Hire an expert: 

Last but not least, A lot of brands believe that digital marketing is merely clicking a picture and uploading. But a lot goes behind designing the trending content, giving your picture a voice, adding KEYwords for better search results and targeting customers wisely while promoting.

A team of experts helps you in targeting write marketing while driving result oriented performance. Hire a consultant yourself and see the difference. Let you team do their part while you focus on manufacturing or providing product/service. 

Bluetick Consultancy is a digital marketing firm with services that includes, SEO, PPC, Facebook marketing, website development, Ad creation, Social media handling and more. Join the team and see the difference in the brands current and future performance. 

Top Digital marketing Trends to Follow During Lockdown

Posted on by bluetick

“The number of searches on Google per second is more than 40,000. There are 130 trillion indexed pages and this number is constantly growing,” studies say.

Imagine! How vastly the digital market is growing. 

Starting from 2020, the impact of covid has devastated the existence of various businesses, small or large, thus taking down the economy. As the world battles against Covid-19, it has brought in significant changes in the digital marketing realm. 

While several businesses are descended, lockdown has also given a new power to many online industries. 

Never before have we been people dependent on Amazon, Big basket or Zoom to simply get through the day. Lockdown has given a new format to sell, education and the working system, giving upgrading technologies like white boards replaced by interactive panels, exams sheets replaced by online evaluation.

The world is changing fast, altering to new surviving needs. Meanwhile, people are spending way more time online than ever before. Internet usage has ascended 25% within the first week of lockdown 2020.

More than half of the people on earth now use social media. And the number is rapidly growing! This gives business an opportunity to connect with mass, globally via social media platforms. It’s pretty obvious then why more and more companies are prioritizing social – it’s one of the best ways to reach your target audience!

FB marketing can be used to attract potential customers, increase brand visibility and drive website traffic.

However, digital marketing needs planning, skills, analytics and more. India has an Internet user base of about 696.77million as of May 2020, with over 5 million web domains (websites) registered in India. 

Imagine how tactfully a business needs to be marketed to be visible among millions when searched on google or otherwise. So, creatively one needs to advertise products or services. And how smartly one needs to identify their potential customers.

Bluetick Consultancy, a social media consultant, PPC advertisers and SEO company Indore, helps you target an audience and create market space while you focus on your product/ service.

Here are the top digital marketing trends to follow during lockdown –

  1. Insta-reels: Insta reels have become trends for promoting business ideas and product details in a creative and entertaining format. It makes the promotion fun and gathers a lot of attention.
  2. Live streaming: Live streaming both on Instagram and Facebook have been widely used by businesses to show the work at back-end, do live question answer sessions or give a demo.
  3. Voice search engine: Alexa, Siri, Google assistant and Cortana have given birth to various applications and sites opting for voice search optimization.
  4. Content writing: Instagram and snapchat had replaced blogs and long writeups with captions and one-liners. However, pandemic and availability of time has brought writing back in trend in the form of interactive content like polls, surveys and quizzes. You can also improve the google rank with search engine optimization services.
  5. AI chat boxes: Consumers still want a “human-touch” while they shop online. This is why marketers are using artificial intelligence chat boxes to meet customers’ needs.

So, monetize the opportunity, hire an expert now and lead the competition. Don’t let lockdown affect you, instead take advantage of the time and reach mass. 

Five ways to Improve your Google Ranking

Posted on by bluetick

Google ranking systems are designed to sort through hundreds of billions of web pages in our Search index to find the most relevant, useful results in a fraction of a second. In the digital-driven-era where the digital presence of business has gained significant popularity.  It’s crucial that you optimize your site to improve your search engine ranking. A better search engine optimization services will help your business grow and obtain new leads. It will also help you outstand your competition. But the question is, how do we do that?

Here are five ways to improve your Google ranking:

1. SEO friendly content, videos and images:

Content is the foundation for improving search engine rankings. You can’t simply write and publish content and expect results. However, having quality content that the reader would want to follow is important but not enough. You need to write SEO optimized content for google SEO services and users.

Having a plain wall does not attract the users. They want images, as well as videos, to visualize the product or service and connect with it. However, adding videos and images might capture users’ attention but not improve google rank. Therefore, it is also important to have SEO-friendly images and video.

Bluetick, search engine optimization company, provides expert content marketing services that are SEO optimized and helps you in improving your rank.

2. Adding keywords in the content:

One of the most important SEO tactics is adding keywords throughout the website. It’s useful to consider the words that someone might look for on the specific service or product you are offering. Although stuffing your website with unrelated words or too many words might mark your site as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing.’ So it is important to hire the SEO company in Indore to find the right words and place them while not over-stuffing your site.

3. Build a responsive website

A responsive site allows your website to adapt automatically to any user’s device, be it laptop, tablet, or smartphone. With a number of mobile searches increasing every year, it plays an important role in gaining search engine rank.

If you don’t have a mobile-friendly website, you risk decreased rankings. Responsive design helps improve search engine rankings because it provides

your audience with the best experience, regardless of the device. Your site will adapt to mobile phones, tablets, and desktops.

4. Improve user experience to earn a top spot on ranking pages

An improved user experience helps the visitor to stay on the page longer. It’s important to make your content interesting and engaging for your audience to keep them on the page.

When your audience spends more time on your page, they’re more likely to turn into leads for your business. This helps you earn more conversions for your business. To improve user experience, ensure that your pages are interesting and engaging for your audience. Something as simple as adding a video or an image can spice up your page.

5. Monitor your Progress

To evaluate whether your SEO rank is improving or not, you need to keep a track of it. The rank once improved might not necessarily remain in the same position for longer. You need to have continuous progress to keep the position intact. Various SEO tools help you analyze your position and progress. However, it is recommended to hire an SEO company Indore to do the same for you while you focus on production and development.

These are the five common ways of improving google ranking. Although it is an elaborate process that needs critical thinking, application and tools. Hence, it is advised to hire a SEO service provider to help you perform wonder.

Seven advantages of targeting customers through Facebook

Posted on by bluetick

Facebook isn’t new, and neither is the idea that every business needs a Facebook presence. The most common social media platform, Facebook, had more than 2.6 billion users worldwide as of July 2020.

People are aware of the power Facebook holds in terms of spreading use or reaching people. However, one can also use Facebook ad agency to promote business and targeting customers. Thus, increasing visibility.

Here are seven advantages of targeting customers through Facebook marketing services:

1. Targeting specific audiences

Just like with other PPC platforms, you can control who sees your ads. Inside the Facebook Business Manager, you can create audiences based on the types of people you want to see your ads. You can do a general targeting based on age and gender. However, you can also go more specific with location, people’s interest, demographics and more.
Finally, you also get an estimated number of your audience size based on the audience settings you implement. For an effective audience targeting, one must hire a facebook marketing agency.

2. Remarketing

Have you been followed by an ad? Does your facebook feed show you the advertisement repeatedly, once you visit the brand. That’s called remarketing. Facebook ads can be set up to target those who have previously engaged with your brand in some way.
These people are great to target with your ads because they may have simply got distracted and left, and could be tempted to return. These customers are more likely to convert, making your job a little easier.

3. Generating Leads on Facebook

To turn your Facebook fans into paying customers, you’ll need to be strategic about posting content that directs to a form. You can do it by providing offers on landing page, Videos to promote lead generation offers, images informing about products or services you carter.
To generate leads effectively, you need to create an ad mix, bouncing between content, images, videos and more or simply hire a Facebook marketing company to create best content for you. You can also use Facebook Lead Ads to capture lead information from the Facebook platform and avoid the friction of a landing page and longer click-through path. This feature allows potential customers to access your offers without ever leaving the Facebook app.

4. Drive Traffic Directly to Your Site

Facebook’s ad allows driving referral traffic to your business’s site. With a compelling ad and relevant targeting, you can direct the Facebook audience to your website.

5. Measurable Performance

Facebook pixels allows reporting on an extensive set of metrics, depending on the ad format. You can optimize the campaigns and track the performance of every ad individually.

6. Keep Your Existing Audience Engaged

One important benefit of Facebook advertising is that it helps grow your Facebook followers and fans. Although generating leads on Facebook is the focus, one must not forget in the era driven by infinite competition, it is equally important to keep the existing customers engaged.

7. Facebook is a low-cost marketing strategy

Last but not least, Facebook marketing is a low-cost marketing platform. This makes it ideal for small to medium businesses with a limited marketing budget. It helps businesses to improve the visibility and give better results in comparison to other SMM services.
So now, simply opt for Facebook advertising agency to target the audience and measure the performance of the campaign. You can also include SEO targeting for target oriented results.

Five leading Social Media Platforms to promote your business

Posted on by bluetick

There are many social media platforms to promote your business available to marketers today and play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.

However, all social media networks are not created equally.

While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

Here’s a list of leading social media platforms to promote your business:

1 Facebook

Founded: 2004

Number of monthly users: 2+ billion

Demographics: Men and women, ages 18-65 or older

Facebook, the most popular social network with more than two billion users and can be used for brand awareness, website traffic, lead generation, or online conversions.

On Fb advertising, you can target age, gender, employment, interests, purchasing behaviors, relationship status, and so much more! This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling.

2. Twitter

Founded: 2006

Number of monthly users: 326 million

Demographics: Men and women, ages 18-49

Twitter has millions of engaged users every month, and practically every brand in the world has an account to update its customers.

Twitter aims to attract new followers and leads, boost conversions, improve brand recognition, and increase sales.  

Although Twitter famously limits its users to messages of 280 characters or less, it’s easily one of the most accessible networks on the planet. So, it is best to hire social media marketing services to avail an impressive content. 

That means you have to be concise, engaging, and informative all in one tweet, and that’s not easy. But when you do it correctly, people can favor or retweet what you’ve written so that you can appeal to a broader audience.

3. Instagram

Founded: 2010

Number of monthly users: 1+ billion

Demographics: Men and women, ages 18-64

Instagram is one of the youngest social networks out there, with a majority of users under 25. That makes it the perfect social network for brands or companies that target young age demographics. Photos and short videos with a small amount of text do exceptionally well on Instagram. It also integrates with your Facebook and Twitter accounts.

Instagram tends to have a more extensive following in urban areas, 

A social media marketing agency can help you make the most of this social media site for businesses.

4. LinkedIn

Founded: 2003

Number of monthly users: 303 million

Demographics: Men and women, ages 25-64

LinkedIn is the most professional among any other social network. It’s a thriving community of workers and business owners who share and connect on a professional level, making it much more formal than other social media platforms. Because of that, its users tend to respond better to B2B content than B2C.

Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can get another sale. 

However, a lot of businesses are not aware of the benefits of marketing on linkedin or fail to market the product in a professional way. Various social media services also include linkedIn handling.

5. YouTube

Founded: 2005

Number of monthly users: 2 billion

Demographics: Men and women, ages 18-65 and older

YouTube is kind of a catch-all when it comes to content since so many people use it (it’s the second-largest search engine in the world after Google). However, one must know that YouTube isn’t restricted to entertainment. It is also a bigger source of promotion and engagement. 

In fact, with a help of social media consultant, you can plan a product review, instructional videos, and similar kinds of content that do exceptionally well on YouTube. Plus, social media company can make a video, that might start to show up in Google and YouTube search results. You also promote the video on other social platforms. 


Bluetick has a full team of social media experts who know how to get the most from Facebook, Twitter, Pinterest, LinkedIn, and more. 

With the power of social media on your side, your business can grow like never before!

Are you ready to get more customers through the best social media platforms for businesses? Contact us social media marketing company today to lay out a strategy that’ll work for your business!

Tips to Create an Impressive Website

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Website management has become a fundamental part of any business in this tech-savvy era. If you want your business to succeed, then your website must be engaging. However, you have about fifteen seconds or less to entice a visitor to decide or navigate your website or move on to another. Therefore, having a mere website is not enough. Here are tips to create an impressive website: 

1. Product/ Service specific – 

Copying the website from another source won’t add to the impression, as every business is unique. Hence, it is important to design a website that reflects your brand. It helps the audience to connect with your brand. Every business is unique, and likewise, the website should cater to its uniqueness. User experience should be your top priority. Know what you want your website to convey to the customer!

2. Call-to-action –

CTAs play a vital role in deciding the lead generation from your website. Creative yet visible placement of CTAs will give an impactful boost to get new clients. Also, the placement will largely be decided by the structure of your website. CTA should be of an appealing size, font, and color with short yet explicit content.

3. Conversational Content – 

One side interaction on a website might take away the interest of the readers. The content on a website should be interactive.

4. Apply SEO/ Keywords to drive traffic – 

Right from finding a property to a recipe, the internet has become a significant search engine one relies on. But that’s not all. SEO can increase your web traffic by making sure that your website features in relevant searches and draws in visitors. 

There are many other technical aspects to SEO that your Search Engine Optimization Company may help with. You can also hire a Bluetick expert, SEO Company Indore, to make sure it is optimized on the technical side. You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

5. Let picture narrate your story – 

Even science proves that the visual memory of humans is much stronger than reading memory. People tend to forget what they read, but the video, clips, or picture has a more considerable impact on their minds and memory. Therefore, it is really important for a website to have a bigger and more impactful visual but lesser writeup. 

6. Keep it clear and accessible – 

Last, but the most common mistake in web design is a cluttered screen. Most people have a list of everything they want on their website, and without knowing any better, they just throw it all on-screen—and on the same page. Know that the first impression is the last impression. Keep the screen clear, accessible, and processible. Create an impressive website will all these tips. 

4 Ways to Boost Website Traffic

Posted on by bluetick

The number of visitors to your website becomes the number of opportunities your business has at giving an impression, generating qualified leads, sharing your brand and building relationships. There are four major ways of boost website traffic:

1.  Search Engine Optimization –

Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. But that’s not all. Online presence is also a vital factor in search rankings and digital marketing. However, in the crowd of an infinite number of buyers and sellers, how would you create your market?

SEO can increase your web traffic by making sure that your website features in relevant searches, and so draws in visitors. It improves your site to increase its visibility for relevant searches. 

There are many other technical aspects to SEO that your SEO service provider may help with. You can also hire a Bluetick expert to make sure it is optimized on the technical side.  

You must also audit the content and written words on your website through Search Engine Optimization Services. The material on your site should be rooted in the services and products you offer. 

2. Social Media Marketing –

Facebook, Twitter, Pinterest and other social media sites collectively have billions of users. These users often click on links that can lead to websites like yours. The main advantages of social media for your business are that it can allow you to connect with people who could be your ideal customers. For example, if you sell pet clothing, there are multiple groups on social media dedicated to finding the best pet clothing.  

Using social media organically means finding a delicate balance between engaging with people authentically and using it to sell products and services. If you want to use social media for paid ads, it can be effective for that, too.

3. Facebook Marketing –

FB Marketing simply means marketing on Facebook platform. Facebook has shifted from the most prominent social medium on the internet into one of the biggest marketplaces. Facebook marketing is a platform that offers a variety of highly targeted paid advertisements and organic posts, allowing brands to put their products and services in front of the massive audience. Higher a Facebook ad Agency to boost your website traffic through Facebook.

Facebook drives by far the most social referral traffic to websites. In a few simple steps you can drive website traffic through Facebook. 

  • Customize your Facebook page for website clicks. 
  • Use compelling text and catchy pictures in the ad.
  • Use Facebook’s link share view.

4. Ad Campaign –

PPC Management Services is one of the easiest ways to get more traffic is to pay for it through advertising. Avenues available online include social media advertising, search engine marketing, email marketing blasts, directory listings, banner ads and more.  

Whenever you’re paying for traffic to your website, it’s essential to know two major metrics: how much it costs to bring a person to your website and what each visitor to your website is worth. There are various sub-metrics that ladder up to those key metrics.    

If you’re not familiar with paid web advertising, you can always hire a marketing agency. Just make sure that they fit into your budget and can demonstrate a clear return on investment. If that’s out of your budget or comfort zone, you can always start small and do it yourself. Many social media and search platforms make it simple to create ads that drive traffic.   

However, One must not forget that only driving traffic is not enough. One needs to have a clear yet attractive website. One must not forget that a client makes an impression about a website in 15-30 seconds. To know how to create an impressive website, continue to follow Bluetick blog. 

 

Tips to make an effective Ad Campaign

Posted on by bluetick

Bluetick provides effective Google Adwords Services. It increases Quality Score, reduces the cost per acquisition, and improves click-through rates. In the performance-driven world of paid search, it’s easy to forget how to be creative. Advertisers bid on the perceived value of a click in relation to the keywords, platforms, and audience type in which it originates. A fun, innovative, and well-executed PPC campaign can work wonders for your business. Learn from our Google Adwords Expert, Tips to Make an Effective Ad Campaign: 

  • Choose an advertisement that makes you stand out from your competition –

Among an infinite number of sellers catering to the same product or service, it becomes essential to stand out from your competition. That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors.

  • Use A Powerful Headline: 

Getting attention can be subtle too. People scan things quickly. Hence, leaving you with barely 15 seconds to grab their attention. They come into contact with so many advertisements each day that they can’t possibly read each one. 

  • Pictorial Campaign: 

Even science proves that the visual memory of humans is much stronger than reading memory. People tend to forget what they read, but the video, clip, or picture has a more considerable impact on their minds and memory. Therefore, it is really important for an Ad campaign to have a bigger and more impactful visual but lesser writeup. 

  • Clear and to the point Writing:

One needs to understand that we are writing to reach the mass, not a niche crowd. Very common mistake writers tend to make is filling the writeup with extreme vocabulary and jargon while trying to make impressive content. However, one must not forget that over-burdening content with heavy words might make you lose a lot of potential consumers while making it difficult for people to understand your product or service. Keep it simple and clear!

  • Keywords:

Choose the best and the most relevant keywords for your business and help your ads perform better than competitors. Our Professional SEO Company helps you set up your PPC ad campaigns and manage them better. Right from finding a food recipe to a song lyrics or finding the best school to a quality needle, the internet has become a significant search engine one relies on. However, in the crowd of an infinite number of buyers and sellers, how would you create your market? PPC Company can help you provide SEO based keywords in Ad Campaign that helps you improve your rank and visibility. 

  • Pointers:

Pointers are much easier to process than writing long, boring paragraphs. So, if your Ad needs information to be shared, then try to keep it in the form of pointers that should go rank or process-wise. 

  • One-liner: 

Attractive and catch one-liners do wonder to the Ad Campaign. Often, simple yet strong one-liners grab attention and can be used to express the product or service.

  • We all love offers!

Often, offer catch a lot of attention, be it buy one get one, after purchase service, cashback, discounts, extra, free and kind. So, make sure to run a campaign when you have something to offer and give that offer a voice. People tend to look into offers whether they need the product/service or not, while in return, your product/service gets noticed.

  • Logo and brand name: 

It is important to reflect brand name or logo in every campaign, be it in a little corner. A person might not remember the brand name or logo at once. However, with a repetitive screening on different ads, one starts to recognize the brands and soon feels familiar with the brand. This creates a huge impact on people to trust the brand and increases credibility.

  • Colors:

Said often, colors have the tendency to cheer up the mood or dull it. It works the same on the campaign. The right mix of colors might end up catching the eye, while people might just scroll through the dull colors. Give your advertisement a life at the same time, not over-burdening it. The color also plays an important role in highlighting and hence, needs to be picked carefully. 

  • Know your potential customers: 

It is important to know your potential customers to be able to reach them. Analyze your potential market, then target the market on the basis of location, gender, age, etc., and post the Ad.

  • Time:

Time plays an important role in reaching customers. As per studies, Wednesday gives the highest reach to the consumer while weekend people might just miss the campaign amid the buzzing Me-time.

10 Benefits of Getting your Social Media account handled by Professionals

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Tortoise-ing your brand in the era of rabbit-racing digitalization? SMM services provide companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone. Social Media Marketing Services not only bridges the gap between product/ services and its reach. However, there are key benefits of hiring social media managers:

1. Experts Save You Time

As a brand Owner, there are various responsibilities that need to be carried out. Handling Social Media Account is although not considered important by many amid the process. However, in a digitally driven era where Social media presence becomes the first virtual shop where the audience meets the brand, it is important to create an engaging page or account and continue to provide posts that work in favor of the brand. 

Your time is valuable, are you willing to sacrifice another area of business for social media management? A Professional account handler will keep a watchful eye on your accounts day-to-day activities, personalizing your reputation, evaluating trends, creating and curating content, conducting time consuming content research, and scheduling posts in a streamline process. This lets you focus on your key product/ service while the handler increases the credibility of your brand and makes it reach the mass.

2. Building Brand Recognition

Your brand is your unique fingerprint in a sea of competitors. How do you want to be presented to the world? In knowing which platforms are ideal for your brand and then regularly posting, ensuring visuals align across profiles consistently, and developing a specific voice where the personality of your brand can be reflected and draw engagement. With that said, gaining traction can be a challenge many businesses face with social media services when they don’t know where to start; results don’t happen on their own and it takes consistency and effort to promote social media profiles whenever possible. A Social Media Marketing Agency helps you strategize your page for continuous traction.

3. Content Creator

The content created and adapted for social media is a vital component of SMM Services. Capturing pictures and video for Facebook and Instagram, writing short and effective twitter posts, creating several iterations of post copy, or making a buzzworthy content for a growing following; these are just some of the ways a Social Media Company makes impactful content appropriate for each network. When you pay for professionals to manage and make content, you are paying for their graphics software, efficient social media management platforms, creativity, and excellent language proficiency.

4. Increased Traffic

Mass audience is spending time on social networks, thus making it a perfect platform for driving traffic to your website and gaining referrals. Social media campaigns, when done effectively with a goal in mind, can be utilized to drive traffic to your website. Campaign goals could include marketing objectives such as multiplying your audience, brand awareness, expanding reach, growing engagement, or educating on your product/ services. 

Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for. Without utilizing social media as part of your marketing strategy, you’ll have much more difficulty reaching anyone outside of your loyal customer circle. Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Syndicating your content on as many platforms as possible allows these individuals to organically reach your business.

5. Customer Feedback

Success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer has the best possible experience with your company. However, to invest into the entire range without checking it’s acceptance in the market can be a bigger risk. Social Media platforms that target a wide audience can also be used to gain constant feedback on existing products/ Service, study the demand of new products/ services and analyze the right market. 

Social media helps you receive real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

6. Loyal Customers Built

In a crowd of infinite sellers, it becomes challenging to keep the loyal customer built. With competitors trying to pull new strategies everyday to cater the market, it becomes crucial to keep the customer happy and engaged. People often turn to social media and online-review sites to get a good idea of just who a company truly is. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. 

With an impressive content and an interacting social media account, one can create a constant buzz reminding the customers of their existence in the increasing competition.

7. Track Your Competition

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also to analyse competitors. It is important to understand the competitor’s strategy to lead the competitor. An SMM expert analyses competitor’s tactics while bringing in a rather impressive approach to lead the competition. The ultimate goal is having the customer understand us and depend on us for our authoritative approach within our niche over our competition.

8. Higher Conversion Rates

With increased visibility, your business gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. When brands are interactive by sharing content, commenting, and posting statuses on social media, it personifies a brand. The better impression you make on a visitor, the more likely they are to think of your business when the need for your product or services arises. Studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing.?

9. Cost-Effective

Social media marketing Company is cost-efficient with higher Return on investments. Also, the progress is measurable which makes it more effective. Just by spending a small amount of time and money you can significantly increase your conversion rates and eventually get a return on investment on the money you initially invested.

10. Thought Leadership

Posting insightful and well-written content on your social media is a great way to rule the platform. There is no one way to become a thought leader – it requires work that can be supported by online networking tools. To utilize social media platforms and build your presence you need to hire someone with creative thinking and thoughtful skills. Your content needs to be communicative, connect with your audience, share content, and promote authority. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field. Hence, it is recommended to hire a professional to build a B2Bor B2C connection through a social media platform. Because HAVING MERELY A PRESENCE ON MEDIA IS MUCH DIFFERENT FROM HAVING AN IMPACTFUL PRESENCE IN MEDIA.

Top 3 PPC Management Trends That Will Help Improve Your PPC Management Services in 2023

Posted on by bluetick

The new Pay-Per-Click (PPC) strategies are emerging all the time, it can be hard to know which ones are worth paying attention to. Read on for 3 trending PPC management trends and strategies you should use in 2021 and beyond.

Perfect ad Message:

Post Pandemic year would voice positivity. Hence, the Ad message or content should focus not only on the quality of words but also on the positive aspect of it.
2021 will be the year to have a renewed focus on who your customers are as people, as opposed to just simply data-driven visual or narrative components. Having the right person at the right time, but with the wrong message is a completely missed opportunity. What drives that emotional connection and gets someone to engage is down to the creative.
Therefore, skills around ad writing and execution have never been more important.

Mobile Experience is Important:

Success mantra for every brand’s digital journey in 2021 is to be mobile-friendly. There are still so many brands that don’t have a website with good mobile experience and so many people have never visited their own site on a mobile device. With the help of PPC management Company, it’s time to revisit the mobile experience you give to customers since the new-era-digitalization is moving from desktop towards mobile experience.

Voice Search:

Siri, Alexa, Google search and more have given voice to new trends of speaking to search. The new generation fancies the machine talk, finding it more convenient. It also makes it easier for people with spelling issues, you can simply dictate to find. The number of people doing so is increasing. Voice Search may soon become standard in 2021 as suggested by various PPC Companies.

With more people using voice search, it opens up many more potential marketing avenues. However, one thing to bear in mind is that people are likely to be less concise when speaking when compared with typing. This means long-tailed keywords are likely to be more effective and this helps you to improve your targeting.