Category: Blog

Website design and development companies have been in trend for the past 10 years and will continue to be the same for a longer period from now. As per the Bureau of Labor Statistics, website developer as an occupation has shown tremendous growth of 27% since 2014 till now, which is way faster than any other job role. Keeping this in mind we thought why not share a list of essential qualities of professional web developer. This would help you in moving in the right direction and will lead to achieving great success in your profession. So let’s begin with the list:

List of Top Qualities of Professional Web Developer

1. Excellent Communication Skills

It’s very important to communicate well with your clients and potential clients as they might not understand the technical jargon. Here comes the job of developer to make them understand technicalities in a lay man’s language to the clients and prospects. For that you might try to communicate often with your friends and family about your new projects and try to explain them properly such that they understand and not sleep.

 

2. Keep Yourself Updated With The Industry

To be in the industry, you must update your knowledge about current scenarios and future prospects of the industry. You can do so by reading popular blogs or magazines such as Sitepoint, Hacker News etc. You might also visit expos and conferences happening around you with or without your web development team and build a strong network this way you get to know insights about the latest trends.

 

3. Prioritize Your Task List And Focus Upon Time Management

Website development companies have a long list of distinct jobs which can sometimes become chaotic and stressful, in order to avoid any such issue a web developer must prioritize the list of tasks and improve their time management skills.

• They can prepare a to-do list and sort the most urgent jobs to be done on priority
• Then do a keen check on the list every morning and plan for the day as the development process takes time
• Set reminders for important task
• Use 80/20 rule, try to find activities that take a lot of time without giving much of the results and reduce focus from such activities, this will save a lot of time

 

4. Keep Learning New Skills

Custom web development requires the latest skill set for setting up websites as per clients requirement. As a web developer, one must have that natural curiosity to learn and grow more and more. You can do this by watching YouTube videos on the latest topics related to your field and reading web developer blogs. New widgets, scripts, and designs are released daily so web developers must stay connected with the latest innovations happening around.

 

5. Practice Mindfulness

Giving attention to each and every detail in website development is extremely crucial as just one mistake can break the entire website, so web developers have minimum margin for error.

 

It hardly matters how long you have been working as a web developer as there is always scope of improvement and so you need to motivate yourself at every stage of your job and keep on updating your knowledge. Focusing on these essential qualities of professional web developer will surely help you.

A study in 2017 stated that people will spend more time over their lifetime using social media than they will spend eating or physically socializing. The trend as we can see in 2022 is not about to reverse any time soon. 

Year after year, we are spending an increasing amount of time on social media so it is vital then for businesses to tap into the power of social media for business to reach their audience. 

 

If you’ve already caught the bandwagon then you know what SMM services your agency may already be offering you. However, if you are still unsure about what social media services best suit your brand awareness or sales strategy, here are the 7 SMM services that you must demand from your social media marketing companies. 

 

1. Channel-Specific SMM Services

Before considering the types of social media for business services your social media agency might offer, consider what social media channels are worth your time. You need to know which are most in demand channels that your clients are on and can get you potential clients.

Though most share many similarities, social media channels differ in their approach and audience.  

 

2. Strategy and Planning

Many SMEs start their social media marketing without giving much thought to their end goals or without understanding which networking platform would work best for their industry. Creating brand-specific strategies ensures a set plan to be followed giving you a good idea how and what’s going to work for you.

 

3. Content Creation

There’s a lot of content you can create using the available content on the Internet, however, keeping it brand-specific is important and that’s where your marketing agency comes in. They design content specifically for social media use. To top it all the social media content needs to be engaging and at the same time create brand awareness. 

 

4. Content Publishing

Scheduling content is another useful service that can be difficult for many business owners to find time to post their content, that too across multiple channels. Understanding the time slots that work for certain network is another thing to focus on. 

 

5. Research and Analysis

Valuable insight about your social media campaigns is key to increasing your business on social media. You get to know about your audience and customers: where they are coming from, their interests, behavior and who they are. Next you get to know about your competitors and thirdly what trends are working for your industry. 

 

6. Community Management

Real-time campaign and community management is another service your social media marketing company can offer to help you with. The agency should consider work alongside your marketing department to give the best results.

 

7. Act as a Consultant

Many small business owners still find it difficult to promote their business on social media. Using it as a marketing channel is completely different than using it in theor personal life. You can ask your agency to educate and guide you on how to conduct yourself as a business on social media.

 

It’s awesome if your agency is already offering these SMM services, if not, you know what to do.  Look into the services that would add most value to your existing social media plan or if not sure where to start, begin with us. 

Looking to hire a social media marketing agency?

We’ve made a list of a top 4 reasons why hiring a social media marketing company to manage advertising on social media and your business promotion and presence could be one of the wisest investments you make for your brand.

Most people think they can do it themselves, but it takes time, effort and expertise and also a lot of money. Businesses who do advertising on social media might have seen that it’s not as easy as it looks and their social channels rarely generate the results and eventually fizzle out.

 

Handing over the reins to an experienced social media agency will get the desired results like online sales and business promotion while saving you time, effort and giving you more than expected returns.

 

Here are the top 4 reasons to hire a social media marketing agency

 

1. They’re experts at what they do

Social media marketing takes a lot of time and experimenting, let alone succeeding at it. To top it all, social media is constantly changing and what works today may not work tomorrow. When you hire a social media agency, you get the assured skill-set and experience. Social media marketers keep their eyes on the constant changes and adapt appropriately whether it is in-the-moment marketing or changes in algorithm. 

 

2. They come with the right tools and best practices

Along with experience and expertise, a social media marketing agency has all the right tools to help boost your brand’s marketing campaigns. With a customized plan based on your brand’s unique requirements, agencies use high-performance tools and advanced programs to do the job well. So hiring a digital marketing agency can also save you money that you otherwise would invest in the social media marketing tools.

 

3. Assured results with new and creative ideas

The social media sphere is ever-changing and ever-growing. The lifespan of trends is short and social media posts even shorter. The agencies always keep themselves in the loop with what’s in. Having to keep up with the trends and finding ways to utilize them is an exhaustive and never-ending process. So having a partner that helps your business stay active in the moment with innovative ideas and services adds to your success in the social media world.

 

4. Report and feedback

The only option is to get you the best results possible because if they’re don’t, they lose clients. They keep you updated on your social media progress and results, the key metrics, feedback, what channels are working better for you and the likes. All of this that will help improve and strategise better.

Bluetick is India’s first data-driven digital marketing agency. We use our proven techniques to create new ideas and work with you so you can engage your target audience helping your business rise to the top. Contact us now and we’ll be sure to deliver the best results possible.

The eyes, ears and voice of your brand, social media experts not only raise your brand awareness or divert traffic to your website, but their ultimate aim is also to boost your bottom line. However, the question is how to find a social media marketing company that does all this and more while keeping your company’s reputation on the top line. 

 

We’ll tell you how. Through communication 😛

All you need to ask are a few questions and you’ll know whether or not the marketing agency you are considering would fit your unique social media marketing requirements or not. 

 

Here are 5 key questions you should ask your prospective social media company and consultants

 

Q.1 Do they understand your industry and market?

The marketing agency should have a fair understanding of your industry, your target market, and your brand. Quip them about the work they have done in your industry- case studies, social media posts, articles, trends and the likes.

 

Q.2 What are some social media marketing services and campaign ideas for your business? 

Ofcourse no social media marketing company will be willing to show their cards for free, but the best marketing agency and social media experts would not shy away from an open discussion. You can get a fair share of understanding of their passion and experience towards their work when they talk about  

1. How would they spark actions, reactions and interactions on behalf of your brand? 
2. What platform(s) would work best in your industry?
3. What kinds of ads, contests or hashtags could they roll out?

 

Q.3 Have they ever had a social media crisis? How did they handle it?

Okay these are two questions rolled out into one, but then when looking for the best, you need to do some digging. 

It happens all the time, a social marketing campaign backfiring; so it’s important to know how your social media expert would handle it and more importantly, how they would avoid having a crisis in the first place. 

 

Q.4 Who will be handling your account and what marketing background do they come from?

Knowing the background of the consultant working on your brand is important if you’re looking for niche marketing – PR, Social media, Influencer marketing, Paid advertising, B2B, B2C. Wouldn’t you want an expert who has skills and experience in the field?

 

Q.5 What tools do they use to measure the ROI of the campaigns?

Everything falls into place only when the experience is backed by actions; here we mean accomplishments backed by metrics and analytics. Social media is not just about likes or followers, it’s a part of a holistic business process that results in leads and conversion rates. Know whether the agency uses its own custom tracking methods or popular tools like Google Analytics, Facebook/ Instagram Insights, Twitter Analytics and the likes.

 

Besides these 5 crucial questions, there are a few more that you should ask your prospective social media marketing company and that includes talking about content development, reports, success, costing and the time required to see visible growth. 

 

Looking for a marketing agency? Let’s connect.

While frequenting cafes and restaurants, you noticed people standing on the waiting list, which inspired you to invest in the food industry? Have you thought to increase footfall with social media. Maybe not, but you have surely seen it happening with social media influence.

Well, well! In fact, the industry is highly profitable, and you were not mistaken. Truth be told, it is also one of the most competitive industries!

The real question is: How do you survive the competition while keeping your budget under control? How can your cafes or restaurants increase foot traffic while diverting competitors or organic traffic?

You must have come across different options when researching Digital marketing, such as SEO (Search Engine Optimization), Google Ads, Social media services, Websites, Contents, and Creatives. But you might be unfamiliar with these terms as a layman.

In this blog, we’ll explore the benefits and importance of social media platforms to drive foot traffic in restaurants, cloud kitchens, cafes, food chains and more. 

Social Media Marketing Services:

The usage of social media websites and other social networks to market a Company’s product and services is Social Media Marketing. Today, where people fear eating out, SMM services provide companies with a way to reach new customers, engage with existing customers, and promote services such as delivery, safety measures, conscious cooking, and definitely variety. However, be it Covid-driven or not, the internet is today a necessity of life. 

Among today’s basic necessities are – Roti, Kapda, Makaan aur Internet.

Nevertheless, there is no better way to promote the need of Fancy ‘ROTI’ than with overused ‘INTERNET.’ Social Media Marketing Services not only bridge the gap between customers and food need, but also have the following benefits:

• Rise in brand visibility of Cloud Kitchen, Café, Restaurant, Hotel, Stalls, Packed grocery ANYTHING FOOD that’s a startup or running!
• Driving footfall
• Brand going viral through memes, facts and other related content that goes viral! And honestly, 
• Engaging your followers
• Marking a loyal customer-built with your taste and our creative marketing
• Measurable progress in terms of both footfall and social media engagement. That’s a bonus!
• Cost-effective marketing. You can decide your budget!
• Higher conversion rate, definitely!

Why Social Media Marketing?

• It is more personalized, more convenient, and most importantly, it is more affordable. 
• Customers can be targeted based on their preferences, usage patterns, demographics and locations. 
• Additionally, social media presences are now considered mandatory for all businesses. Leaving aside outperforming your competitors, social media presence is a necessity to show your existence and authenticity in today’s internet-driven world. 
• Honestly,  before going to any restaurant, people will be checking the restaurant’s images, menu and reviews online or on social media.
• What’s more? Post or during meal or coffee they would do the most trending ‘FOODGRAM’ or Snapchat or WhatsApp story or even ‘FACEBOOK CHECK-IN.’ So, you certainly need social media existence to give them a platform they would want to tag or refer to. Let’s not forget referral customers gives major business.
• Don’t forget about, MAKING BRAND BIG! Having started small, you can still make your café or restaurant go viral with the right creatives, images and content? 

But doing so, single-handedly is enough? Or does merely uploading a fancy garnished dish would pay off? Sadly – NO!

Social Media Marketing Challenges:

The challenge in getting noticed on social media is that thousands of businesses are active on social media simultaneously trying to gain the attention of a similar audience. Set your creativity on full throttle to overcome this challenge. 

Social media is more than just one-way communication on a platform. Therefore, it needs special handling, with result-driven strategies that work! Who can do that? 

Social Media Marketing Agency:

1. Experts Save You Time

We know that being a restaurant owner isn’t easy. In a world of changing dynamics, pandemics, and competition, it is difficult to maintain, sustain, and grow. 

An experienced social media marketing company closely monitors your accounts day-to-day activities, personalizes your reputation, evaluates trends, creates and curates content, conducts time-consuming research, and schedules posts in a timely manner. You can concentrate on your key product/service while the handler boosts your brand’s credibility and makes it accessible to the masses.

2. Driving Footfall

As a restaurant/café, you have your own unique fingerprint in an ocean of competitors. How do you want to be presented to the world? Knowing which platforms are best for your restaurant/ Cafe and then posting regularly, ensuring visuals align across profiles consistently, and developing a distinct voice where your brand’s personality can be reflected and drawn to by your target audience. 

While gaining traction with social media services can be a challenge for many businesses when they don’t know where to begin, results don’t happen on their own and promoting social media profiles takes consistency and effort. You can get further traction for your page by working with a social media consultant.

3. Content That Goes Viral

We at Bluetick add voice to your impressively garnished food and make people drool. Adding jokes, memes, and puns to your social media posts makes your customers smile. Content and ads teasers related to your latest recipes and offerings on video streaming platforms and reels are designed to engage consumers and make your food go viral.

We do it all with a team that is specially trained in the food and hospitality industry. We capture-and-edit pictures and videos for Facebook and Instagram, write concise and effective tweets, create several versions of post copy, and make buzz-worthy content for growing footfall! 

4. Customer Feedback

To achieve success, both digitally and traditionally, you must understand – and deliver – the best customer service possible, and do everything in your power to ensure that your customers have the best possible experience. 

Social media helps you receive customer feedback faster than ever before (and usually in a more raw form).

5. Loyal Customers Built

It becomes difficult to retain loyal customers amidst an infinite number of food chains and restaurants. Keeping customers happy and engaged is critical when competitors are trying to come up with new strategies every day. 

Social media and online review sites are often used to obtain a sense of a company’s true character. Your brand’s products and promotional campaigns are not the only things you can introduce via social media. By creating engaging content and an active social media account, one can remind customers of their existence in an increasingly competitive market.

6. Higher Conversion Rates

Increasing visibility increases conversion opportunities for your business. Your blog post, image, video, or comment may direct viewers to your company’s website and increase restaurant foot traffic. By sharing content, commenting, and posting statuses on social media, brands personify themselves.

7. Cost-Effective

Bluetick social media marketing Company is cost-efficient with a higher Return on investments. Additionally, the progress is measurable, which makes it more effective.

8. Thoughtful Leadership

Social media is a great platform for posting insightful and well-written content. It is essential to hire someone with creative thinking and thoughtful skills to use social media platforms and build your presence. Most importantly, a team that is an expert in the segment. Content should be communicative, connect with your audience, share content, and promote authority. A MERE PRESENCE IN MEDIA IS VERY DIFFERENT FROM A STRONG PRESENCE.

Why Choose BLUETICK Social Media Consultants?

• Diverse minds from different fields come together to plan strategy. Having said that, at Bluetick, we have a food-related business led by an expert in the field of food and hospitality and work experience from Dubai.
• Bluetick only talks about qualitative and trackable results.
• Most importantly, no other firm will guarantee work with a 30-day return policy, but Bluetick! We are so confident in our services and team.

Contact today for a free consultation – Bluetick!

Facebook, Social networking site, stated its mission as “to give people the power to share and make the world more open and connected.”

Facebook is often regarded as a social media platform for chatting and connecting with people. Hence, people end up wondering why would people look for business on a fun platform?

Well! Let’s start with the platform and its phenomenal history before justifying why it is the perfect platform for marketing of your products or services.

Facebook and its journey –

Founded in 2004, as Mark Zuckerberg’s first coding adventure, Facebook grew into global phenomenal in no time. A project that was only open for Harvard students initially gained popularity. Later, it was made open to all universities in the US and Canada. Gradually increasing the reach as investors moved in, in September 2006, the platform was made open for all.

Fascinatingly, the platform became so popular that after three months of opening, in December 2006, it attracted 12 million people. In almost a year, by October 2007, facebook had gained traction of 50 million people.

In May 2007, facebook saw a major change and opened itself for a marketplace, which meant users posting classifieds to sell products and services.

Needless to add, facebook progressed on the personal profile front too adding chat rolls, cover picture and other features over years. However, since our focus is to understand the ‘Facebook Marketplace,’ the blog will focus on how facebook is more than just a social networking platform for fun and interaction.

The busiest platform now offers a business marketing place alongside. By the end of 2007 over 100k companies had signed up with facebook launching pages for business. Gradually, facebook advertising intived not only big-shot companies but also made it possible for the smallest of businesses to advertise and connect. 

Well, that’s not it! As per February 2021 statistics, facebook with 2.80 billion monthly active users have moved beyond advertisement to creating facebook business pages, business managers and other features.

That said, there are three million businesses actively advertising on Facebook marketing services from all over the world, targeting 2.80 billion users. Competition has given rise to the active posts, contents, videos and ad campaigns, trying to gather people’s attention. The competition has also given rise to a professional Facebook marketing company. Facebook advertising agency help you with targeting potential customers, analyzing competitors and their technique, getting catchy ads designed, ROI focused advertisement, keywords optimized content, directing website traffic, tracking performance and more.

Here’s how facebook marketing works –

1. Facebook Page –

The Facebook page is like a website on Facebook that allows you to create a personalized page with posts, images, link and other details. It is a free FB marketing tool for businesses. 

2. Algorithm –

The Facebook algorithm is designed to line the post in chronological order. It helps you decide which post people see every time they check their facebook feed, thus evaluating every post, scoring it and arranging in a descending order.

3. Insights –

Facebook Insights is a powerful tool that tracks the interaction of the post on the Facebook page. These insights can be seen only by the page admins assisting the business to track the post engagement, likes, reach and more. 

4. Facebook ads –

Facebook ads are also known as marketplace ads, that includes headline, image, click-through link that is reflected in the side column of the Facebook site. But that’s not all! FB advertising provides the most comprehensive targeting to help narrow down your potential client on their location, demographics, their interests, behavior and more. These are paid.
But that’s not all! It also has a Facebook Ad manager where you can create ads that will also show on Instagram, Messenger and audience network. Facebook Ad Agency can however, help you create better help and target your potential customers.

5. Facebook Groups – 

It enables you to create an online community of your brand. The group also serves as an interactive panel where you discuss broad or narrow topics. It is a perfect platform to discuss about your products or services and create brand awareness.

Summary –

Of all social media platforms available, facebook certainly has highest traction giving you wider scope to create business awareness. With focus on assisting business since 2007, it has made progress like no other app.

You can advertise, track insights and drive sales. However, it is advised to hire a Digital marketing firm that offers facebook marketing services. They help you target potential customers, track competitors, create catchy creative, make SEO based content and more.

Contact now, Central India’s leading Digital marketing consultants (also Facebook marketing agency) –BLUETICK. A team of young minds and experienced professionals, joining hands to give you guaranteed results.

Here’s an interesting fact –

The real estate sector is considered to be the 2nd largest source of employment in India after agriculture. It accounts close to 10% of the nation’s GDP and is considered to grow it almost 30% over the next decade.

In fact, Antilia, owned by Mukesh Ambani, is a 27 storeyed building in Mumbai, valued at $2 billion and is considered to be the 2nd most expensive residential property in the world.

The real estate sector in India also has a nerve-wrecking competition. The customers have moved from conventional methods to various digital tools. Gone are those days when people would run a marathon from one property to another to finalize the deal.

Smart technology comes handy with mobile and apps, as people look at property deals on google first and finalize.

That said, if you miss out on digital presence or your website rank low on google search, you might miss out on some vital customers.

Traditionally, Real Estate marketing methods used print print mediums like newspapers, billboards, pamphlets. Also, radio and putting up camps for face-to-face interaction were the most common medium of advertisement. Effective then, when people were not a click away from finding a property. 

However, the method had its own drawback. On the realtor’s end, sending detailed information about the property via the above mentioned conventional approach was not possible. As a result, the buyer had to hunt down every infinite property before finding the best one.

Now, people simply had to google the property sites, set in the filter and check the range. Digital platform has an option to showcase explicit details of properties from pictures to floor-plan, amenities details and more, all through platform.

As the property gets handy, it gets easier for people to rent, buy or sell. Here are some advantages of targeting customers through digital marketing: 

1. Improve your google rank and brand visibility –

Today (more than ever), everyone turns to a search engine and gathers every piece of information virtually. No one wants to waste time asking for information from a friend or the next-door neighbour when, in a few minutes, a smartphone or computer can get the information.

Therefore, opting for a presence online would boost brand visibility. After all, this is the place where your leads hang around and you do not want to miss out on people finding you in their searches. However, for people to be able to find you among zillions of real-estate websites registered online, using SEO keywords is a must. You can also hire a team of expert, bluetick, an SEO Company in Indore.

2. Engaging contents –

Image and video creative are the most engaging forms of advertisements today. Although, Social Media Marketing company helps you improve your google search rank, but Ads helps you boost traffic and generate more leads.

For a real-estate dealer, it is indeed a trump card, to make a creative video of property or post images, that would give clients better vision of the house.

Mobile and video marketing has continued to prove its effectiveness. Watching a video that presents a product could facilitate the buying decision of a potential customer and convert the audience to leads according to hubspot.

3. Ease of performance tracking –

The conventional method of printing could not track the performance. The Realtor would never know who the potential customers are, their response or offer to solve the queries.

On the contrary, the digital platform allows you to track your performance and target your potential leads. With digital marketing strategies like pay per click (PPC), you can track your performance and see how well your ads are performing. This will also help you improvise your strategy. However, PPC expert would help your with better targeting.

4. Target potential customers –

Social media platform works wonders for Realtors. It is a great platform to target customers through PPC campaigns and direct them to your website. Also, social media platforms help you go more specific with location, people’s interest, demographics and more.

Facebook is the most powerful social media platform to reach the crowd. Facebook ad Agency (Facebook marketing Company) helps you target customers better.

Every realtor, including the newbies, is into digital marketing. So what are you waiting for? The digital marketing industry keeps growing every day and you should also focus on promoting online before it’s too late. Hire a PPC agent and Search Engine Optimization Company to process today.